Session 1 outline presentation.final
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DON’T KNOW A TWIT ABOUT FACEBOOK? Then “The Basics” is right for you.
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101 session from IGA conference, Indianapolis, IN 4.22.10
Transcript of Session 1 outline presentation.final
DON’T KNOW A TWIT ABOUT
FACEBOOK?
Then “The Basics” is right for you.
Sound familiar?
I am SOO not tech-y
What’s all the fuss
about Twitter? I don’t
get it
I am a technophobe!
I am afraid I’ll screw
something up
Why so popular?
It’s fast
It’s free
It’s fun
It’s open to all (generally)
It’s easy – really!
Vs. Website??? How are they different?
Have a chance to have a personality; engagement; interaction (philanthropic)
Increasing the number of people who are interested in you enough to go to your website
It’s about CONNECTIONS
Social media helps build interactive RELATIONSHIPS
It’s about building TRUST
It’s about being where your target audiences are
Are your grantees there?
Are funders groups there?
Are professional advisors there?
Are prospective donors there?
Are scholarship seekers there?
If these are your target audiences, you want to be there, too.
Why be there?
Simply…what is happening right now?
What are my friends saying/thinking
What is the world saying/thinking
What is being said/thought about [fill in the blank]
Finally, you are a protector of your organization’s best interests—at least listen
People are demanding more transparency—they want to KNOW you
Even if it is not in this forum (e.g., for your board—this can DRIVE people to your website)
What do I do now?
I’m going to begin
Action Plan (more in next session)
Listen (online)
Plan (in coordination with your communications plan)
Engage
Listen, Assess
Plan, Engage
Planning and content creation should take more time
than posting
You create YOUR Environment
What you see depends on what you opt into
You choose who, therefore what, you pick from the
stream by who/what you follow, friend, or ―like‖
During your listening phase, you will decide through
searches, tweets, lists, can be all philanthropy-
related
As you learn, you will post, re-tweet and interact
more successfully
This takes time and effort, at first, especially
How to navigate basic social media
sites – Step by Step
New page
Photo
Fan page
Advertising and events
Choosing a handle
Building and relating in your environment
Sweet Tweets
Personal side - For people you know
Fan pages
Local businesses
Bottom of screen
Advertising
Pages
Create a page
Organization
Brand, product or organization
Nonprofit
Name your page
Insights page gives you stats on your posts
Settings
Consider advertising
Demographics, targeting, set budget
Say something (left-hand box)
Suggest to your closest friends first
INFO – enter detailed information about your foundation
EVENT tab – add this tab and create events
Step 1 - Facebook
Set up fan page
Insights to interaction on your page
Settings
Create an event, invite friends
Consider advertising - Geo
Settings, choosing your audience
Loading photos on your fan page
What’s it all about?
Let’s go there…
Twitter home stream
Getting Started on Twitter
140 characters
Choosing a name
Short!
Your full name will show up when you follow
Multiple personas?
Following and being followed
Shorteners (e.g., bit.ly –2 billion clicks/mo; more than Google)
Useqwitter.com
Interacting on Twitter
The hashtag - #
RT
D
Build up your equity
Loyal followers will protect you
Comcast
Profile, lists
Visual tools sort it out
HootSuite
You Should Know…
Because they are
streams, they are
fleeting
Short shelf life (4
minutes for Twitter,
unless people are
searching—see
example…)
Tools for Twitter
Tweetdeck
Tweetdeck Directory
Hootsuite
Schedule your tweets here and elsewhere
Nearby Tweet
Qwitter
Striking a balance in what you tweet
What will people enjoy reading?
What will be worthwhile to followers and to your organization?
SOME about you
More about your community—be a trusted resource on a couple of chosen subjects
Include comments about your followers, including grantees
Responses, yes, but share their links, favorite them and list them
Post on their pages, RT their comments
The Be’s of Branding & Relationship
Management
Be consistent (stay on)
Be yourself
Twitter: Don’t worry about impressing others; let others impress you (be open and curious about others)
Don’t be an opera singer (mi, mi, mi, mi)
Try not to talk only about yourself/your org
No bores
Help others
Listen!
Monitoring Your Organization
Searching by
hashtag
Conferences, like
this one, topics
Creating lists
Yours, theirs
Search by name
What goes into making a sweet tweet?
Prompting engagement
Variety!
Clear that people don’t yet know what a CF is
Here is your opportunity
Collaborate with other CFs?
Campaign to systematically teach the masses
Make it short enough to re-tweet (RT)
Less than 140 characters!
Link to others’ blogs (and your blog, website OK, too—just not all the time)
What goes into making a sweet tweet
(con’t.)
Funny or clever great, but be careful
Think before you press enter!
Could my grandma, a grantee and my board chair
read this?
Never complain about any of the above on Twitter (or
online, generally!)
Consider linking a photo
Definitely RT others’ posts (they will do the same for
you), but use the same care as above.
Sweet Tweets (FB Post)
Interesting—the question leads you in to it
Links to a post about their collaborative efforts, so shows expertise, their activities, as well as others
Short (enough, barely—they didn’t need entire last sentence)
Riding the Wave:
Edelman – the largest PR firm says:
2 years ago, their revenues from social media were
1%
Today, they are 18%
By the end of the year, they expect them to be
25%
Project that their revenues from social media in 5
years will be 50%
The numbers: Twitter
300,000 new users on Twitter every day
The fastest growing group on Twitter is women
between the ages of 39-45
73% of online women are now active social media
users (Business Line/Berkshire Hathaway)
2/3 of Fortune 500 companies on Twitter
Average of 4 handles each
If you do nothing else…
Reserve your name everywhere you can.
Do a few searches
Monitor your organization and/or your interest
If you jump on:
Respond to people talking about you
Hope that people are talking about you!
Get people talking about you!
Add your venue on Foursquare and any other geo
locations
