Session 8 OutlineSession 8 Outline

Public education needs and goals.

Tips for effective program

Implementing the program.

Resources for public education.

Keeping costs down.

Public education needs and goals.

Tips for effective program

Implementing the program.

Resources for public education.

Keeping costs down.

OverviewOverview

Public Education & Outreach: Develop outreach materials for the following: - General public.

- Special groups such as restaurants & auto repair.

- Homes with sewage disposal systems.

Public Involvement & Participation: Development & implementation of community storm water management programs.- Build support for program implementation & funding.

- Develop volunteer networks.

- Help to monitor compliance.

Basic ApproachBasic Approach

Forming partnerships with local, state, federal, nonprofits, the private sector and civic organizations.- Save money.- Avoid duplication of efforts.- Generate greater support and compliance. - Generate more credibility and acceptance.

Ensure maximum coverage by using a wide range of educational materials & strategies.- Borrow existing materials from others instead of re-inventing the wheel.- Modify any borrowed materials to specifically address

audiences and issues particular to your community.

Basic ApproachBasic Approach

Reach out to diverse audiences through all available and appropriate means.- Tailor information to target specific

audiences and communities.

- Use innovative outreach methods to

reach audiences less likely to read

standard materials.

- Specifically target commercial,

industrial, and institutional entities

such as restaurants, auto repair

shops, carpet cleaners, etc.

- Sponsor speakers, public service

announcements (PSAs), and

community-based projects.

Creating Effective ProgramCreating Effective Program

Ten Tips to Creating an Effective Public Education

Program:- Understand the Phase II requirements.

- Determine available resources.

- Generate awareness and create support from all

stakeholders, particularly elected officials and other internal staff.

- Know the targeted audience and determine the appropriate

outreach mechanism.

- Tailor messages and materials specifically for the

targeted audience.

Ten Tips to Creating an Effective Public Education

Program:- Understand the Phase II requirements.

- Determine available resources.

- Generate awareness and create support from all

stakeholders, particularly elected officials and other internal staff.

- Know the targeted audience and determine the appropriate

outreach mechanism.

- Tailor messages and materials specifically for the

targeted audience.

Creating Effective Program (Con’t)Creating Effective Program (Con’t)

Ten Tips to Creating an Effective Public Education Program:- Create a message that is specific and straight to the point;

avoid information overload.

- Avoid confusing terminology and technical jargon to keep

the message basic

- Stress practical, everyday tips that can be used to prevent

and reduce storm water pollution.

- Use humor when appropriate to catch your audience's

attention.

- Use mass media for providing information and interpersonal

techniques for changing attitudes.

Ten Tips to Creating an Effective Public Education Program:- Create a message that is specific and straight to the point;

avoid information overload.

- Avoid confusing terminology and technical jargon to keep

the message basic

- Stress practical, everyday tips that can be used to prevent

and reduce storm water pollution.

- Use humor when appropriate to catch your audience's

attention.

- Use mass media for providing information and interpersonal

techniques for changing attitudes.

AgendaAgenda

NPDES Phase II overview.

First impressions of Ohio EPA draft permit.

Frequently asked questions.

NPDES Phase II overview.

First impressions of Ohio EPA draft permit.

Frequently asked questions.

Plenty of Existing Resources Already ExistPlenty of Existing Resources Already Exist

Sample Placemat Sample Placemat

Sample Brochure Sample Brochure

Sample Poster Sample Poster

Kids Stickers Kids Stickers

Newsletters and Fact Sheets Newsletters and Fact Sheets

Keeping Costs DownKeeping Costs Down

Work with existing service providers.- Soil & Water Conservation Districts.

- Watershed groups.

- County extension agents.

Use existing resources/mechanisms.- Community access channel.

- Libraries.

- Existing community newsletter.

Keep message simple.

Work with existing service providers.- Soil & Water Conservation Districts.

- Watershed groups.

- County extension agents.

Use existing resources/mechanisms.- Community access channel.

- Libraries.

- Existing community newsletter.

Keep message simple.

Questions and AnswersQuestions and Answers

End of Session 8End of Session 8

Session 9 – Keeping Costs down

and Sources of Funds

Session 9 – Keeping Costs down

and Sources of Funds