Service quality at Mudra communication

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Service quality

description

Evaluation of the service of Mudra communication through servqual framework

Transcript of Service quality at Mudra communication

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Service quality

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Services

Advertising

Media Planning & Buying

Digital & New Media

Data-driven Marketing

Health & Lifestyle

OOH

Retail Design and Visual

Merchandising

Navigation Solutions

Experiential Marketing

Trade Marketing

Youth Marketing

Localisation Pre-Media Services

Content Creation

Strategy and Design

Consultancy

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Service quality dimensions• Assurance

– Website – Network – Clients – Acquisition by Omnicom

• Reliability– Timely delivery of work– Innovation and creativity– Quality of work

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Service quality dimensions• Tangibility

– Equipment used for MR or advertisement– Friendly working place

• Empathy– Work closely with clients– Have at heart to make tangible the wish of

their clients– Personalized services

• Responsiveness– Timely delivery– Attention to customers

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Awards

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2nd advertisement agency in India.

Awards

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2011

India's most awarded agency network at Cannes, Spikes

and Abbys among others.

Awards

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2012

Adfest (Asia Pacific Advertising Festival) Awards,

maximum number of awards including 3 Silvers and 6

Bronzes.

Awards

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ABBY award : 33 awards including

2 Golds,

13 Silvers

18 Bronzes.

Awards

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Awards

2013

Awarded bronze at Adfest

Awarded a bronze at Clio.

Romped home with 17 metals at ABBYs.

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www.ddbmudragroup.com