Service Design Days 2017 - Case study Philips Lighting (Maarten Pieters)
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Co-creating desirable, seamless and memorable experiences Maarten Pieters Head of Co-creation & People Insight
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Transcript of Service Design Days 2017 - Case study Philips Lighting (Maarten Pieters)
Co-creatingdesirable,seamlessandmemorableexperiencesMaartenPieters
HeadofCo-creation&PeopleInsight
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Whyisco-creationrelevantforusnow?
Today,weexpectmorefromourinfrastructures
Dynamicschedulingprovidestherightlight
Lightingdimmedinindustrial
area
100%lightoutputforfootpathsthroughthecitypark
Wecanmakeadifferenceincityfarming,feedingtheworld
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Richlightexperiencesinyourconnectedhome
Source:www.thecocreators.com
transition point
collaborate
dominate
send
closedpowerparadigm
open
interact
co-creationparadigm
Source:The7PrinciplesofCompleteCo-creation
Whatisco-creation?Andwhenisitmosteffective
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Confusionaroundco-creation
ideation
feedback
participation
end-uservoicemarketresearch
partnership
brainstorm
crowdsourcing
engagement
openinnovation
co-design
designthinking
targetgroupconnection
Completeco-creationisthetransparentprocessofvaluecreationinconsequent,productivecollaboration with,andsupportedbyallrelevantparties,withend-users
playingacentralrole
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Co-creationismosteffectivewhendone‘completely’
Source:The7PrinciplesofCompleteCo-creation
Weaimtoinvolvethosewhowearecreatingforintotothedevelopmentprocess
Discover Define Develop Deliver Measureandlearn
Optimize
Get our new book on completeco-creation!
A comprehensive how-to co-create handbook with a unique and practical view on co-creation, placing end-users at the core of any co-creation process.
Follow the link: http://www.bispublishers.com/the-7-principles-of-complete-co-creation.html
CreativeEnd-userSessions
Co-creation with end-users inthelead
UniversityCollaborations:• Tsinghua University, Beijing• Simon FraserUniversity, Vancouver• TUDelft• Design Academy• Avans Hogeschool Breda• NHTV University ofApplied Sciences• Tilburg University• ShihChien University, Taiwan
OnlineBetaCommunitiesHue
DesigntoDesignDesign-focused exchanges withmarket-leading companies suchasDecathlon, Jaguar, Land Rover andNike
CreativePlaygrounds DesignWorkshops/Makerspaces• Vitra workshop• London School ofEconomics:Social design workshop
• Architects Association:Summer school
• Makerspaces
Eindhoven’sQuadrupleHelix
Montgomeryoverpass
architects
lightdesigners
municipality
residents
infrastructure
policymakers
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Hueoutdoorstrip
HUE range
SmartCityWorkshop
Futurestoreconcept
Barriers
Top10barrierstoco-create1.Stickingtowhattheyknow2.Wealreadyknowwhatcustomerswant3.It’sdifficulttofindtherightpeople4.End-userscan’tcomeupwithgoodideas5.Notspeakingthesamelanguage(techtalk)6.Scaredtoshare/secrecy7.Underestimatingwhatittakestoco-createwell8.Fearofhearingsomethingtheydon’twanttohear9.Notknowing,whatyoudon’tknow10.Notpartofproductcreationprocess
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1. Everydayrepeatandexplain
2. Takingpeoplebythehandanddoitwiththem
3. Addressfearsandassumptions,makethemcomfortable
4. Makethemunderstanditisintheirbestinterest
5. Smallwinsleadtobiggerwins
Howtoovercomebarriers
