Serious Games: Applying game theory to events

Serious GamesBen Unsworth

President, Co-Founder

Saturday, 5 October, 13

Serious Games: Applying Game Theory to Events

Join the designer of interactive event games for Honda and AT&T for a session focused on how to use “game mechanics” to increase attendee engagement, create viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll learn the real-world effects of applying game theory to communicate brand stories

across events and trade shows.

Ben UnsworthPresident, Co-FounderGlobacore Interactive Technologies

Globacore = Computer Programmers + Digital Artists

B.F.S.

B.F.S. Touch Tables

MobileSaturday, 5 October, 13

B.F.S. Touch Tables

Mobile Game DesignSaturday, 5 October, 13

Large Format, Ultra High Resolution, Multi-Touch, Multi-Screen, Multi Player Games Played With Mobile Devices

L.F.U.H.R.M.T.M.S.M.P.G.P.W.M.D.

How can computer science be applied to marketing?

How can video games be applied to marketing?

Technology changes fast. Moore’s Law fast.

Level 2: Gami!cation

DNA of Gami!cation: The 7 Game Mechanics

Status

Metric of Success

Competition

Statistics, Ranking, Leaderboards

Social Connectedness

Immersion Reality

Personalization and Self Expression

Source: Accenture, Playing Your Digital Cards Right: http://bit.ly/SAGCUmSaturday, 5 October, 13

DNA of Gami!cation: The 7 Game Mechanics

Status

Metric of Success

Competition

Immersion Reality

Personalization and Self Expression

Source: Accenture, Playing Your Digital Cards Right: http://bit.ly/SAGCUmSaturday, 5 October, 13

Tip: Use game registration - a natural activity before playing a game -

as part of the lead-gen process

Tip: Use game registration - a natural activity before playing a game -

as part of the lead-gen process

Tip: Individual and group leaderboards cause social competition that

can create viral network effects

Tip: Individual and group leaderboards cause social competition that

can create viral network effects

Competition

Tip: Simple rules and a clear scoring system increase attendee engagement

Level 3: Trends & Tips

Integrate lead-gen

Consider viral mechanisms that encourage social behavior

Develop a connected take-away

Time: Consider using games that people are already familiar with

Don’t forget to brand

Trends & Tips

Integrate lead-gen

Trends & Tips

Integrate lead-gen

Trends & Tips

Boss Level: Conclusion

Text YES to 647-496-0844if you feel like you have

learned how to communicate brand

stories across events and trade shows

Text NO if you’re still fuzzy on the matter

Calculating...

Thank You

Technology Changes Fast. Moore’s Law Fast.

120 foot Video Wall, IAC Building, NYCSaturday, 5 October, 13

Thank You!Ben Unsworth

@[email protected]

Serious Games: Applying game theory to events

Technology

Transcript of Serious Games: Applying game theory to events