SERENITY WEIGHT LOSS AND DETOXIFICATION PROGRAM©

CATALOG

Our Motto: Detox the mind, body and spirit for Serenity (peace)

Serenity Weight Loss and Detoxification Program© P.O. Box 28246, ATLANTA, GA 30359

Phone (678) 278-9478 Fax 775-667-3285 www.serenityweightloss.ning.com

Facebook/serenityweightloss Twitter/serenityweight

Updated 2011

Volume

6

Seven underlying medical causes for weight gain

Reason #1: Colon toxicity

Reason #2: Hypothyroidism (Sluggish metabolism)

Reason #3: Systemic Yeast and other parasitic infections

Reason #4: Parasites

Reason #5: Hormonal Imbalances

Reason #6: Malnutrition

Reason #7: Glucose Metabolism problems- Hypoglycemia &

Diabetes

Reason #8: Liver Toxicity

Why Detox?

S E R E N I T Y C A T A L O G

GETTING STARTED

For your convenience, Serenity is a 100% web-based program. Enrollment process is as follows:

1. Visit and join our social networking site: www.serenityweightloss.ning.com

2. Look over our specials on the website –or- 3. You may be from the “old school” and prefer this eCatalog, for a

more traditional review on our services. The specials are not included in this catalog and it does not include success stories and blogs from yesterday, but that’s ok. We just told you we started in 1992; that’s “old school” too.

4. See the intake form attached to this email or after you join www.serenityweightloss.ning.com one will be sent to you automatically.

5. Select a program by scrolling through the photos on the site or this catalog. You may call or request a call anytime to discuss a selection (678) 278-9478, ext 2

6. Write your program selection on your intake form, in the space provided at the top or send a separate email to fatloss99@aol.com , indicating your selection.

How does it work?

O U R M I S S I O N A N D P R O G R A M P H I L O S P O H Y

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The Detoxification Cleansing Process

PHASE I, II and III sections of the large intestines The words on the colon chart correspond to the different areas of the body that might be diseased. For example, if you have a sinus problem, then it is assumed that you are at congested in that area of the colon. Note how far back the sinus section of the colon exists!

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Hormonal problems which have their root in the liver, indicate congestion in the beginning of the 3rd section of the large intestine, in the area labeled liver/gallbladder. Thus, a person with a hormonal based condition such as an enlarged prostate, fibroids, ovarian cysts or menopause would benefit from a liver/gallbladder flush High Cholesterol- Thus, when you are told you have "high cholesterol", it means you have too much excess fat accumulated in the liver. Remember that ALL fat is removed from the body through the colon. Notice that in both situations, hormonal imbalances and high cholesterol, the root problem is the liver, located on the Phase III corner of the colon, near the gallbladder. A liver/ gallbladder flush is also recommended, and you will have the option to do your first liver/gallbladder flush during the 6th or 8th week of your program. Why cleanse during weight loss?: Fat is a toxin that is released in the stool; in other words, all of the weight that you lose, 5lbs, 10lbs, etc, regardless of the program type, is released in the toilet! This is true for everyone. When the channels of elimination are clogged, fat is reabsorbed into the blood stream and converted back to fat. Fat also gets stored in various organs of the body when too much of it is circulating in the blood. High cholesterol is nothing more than excess fat deposits that have accumulated in the liver. Gall stones are hardened masses of fat deposits (mixed with calcium) that have accumulated in the gallbladder.

How much stool can you expect to eliminate?

Although experts vary on the amount of stool the average adult may hold at any given time, estimates range from a low of 5 lbs to as high as 25-40 lbs. It takes approximately six months to thoroughly cleanse the small and large intestines.

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Detailed Program Descriptions

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Phase I-$116.10 TWO WEEKS

Descending Colon

This phase primarily cleanses the first 1/3 of the colon - from the rectal opening to the region of the pancreas and spleen. You can expect to lose anywhere from 8-10

lbs. during this phase, if you are overweight. If you are at or near the correct weight for you, you can expect to lose about 3-5 lbs., mostly in the abdominal area. If you have diabetes, high blood pressure or unbalanced cholesterol levels, these will improve considerably during this phase.

Specially selected Fiber

Fat burner (non-ephedra)

Digestive Enzymes (we use many-sample shown)

pH test kit

Mineral support

Cleansing herbs

Counseling support

Written Cleansing Instructions

Food Diary reviews

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PHASE II-Parasite Cleanse

(14) DAYS $80.63

Transverse Colon

Phase II is designed to cleanse the transverse colon; the section that goes

across your stomach under your rib cage. In the diagram, it is the area

that spans from the spleen to the region of the liver/gallbladder. Your stool

may be very dark (almost black or dark green) and very foul. The older

the stool is or the more toxic you are from previous years, the more

intense the odor will be, however, it should improve during the latter part

of this phase or during Phase III. Consult with your counselor if you see

anything that resembles worms or parasites, or if you have a cottage

cheese like discharge. You can expect to lose between 6-10 lbs. during this

phase.

Specially selected fiber blend

Parasite Detox product Green Food

Digestive Enzymes Food diary review

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Phase III- $ 102.13 (14) Days

Yeast or Liver Detox

Ascending Colon

During this phase the goal is to cleanse the final 1/3 of the large intestines.

During phase III however, notice the frequency of your bowel movements,

consistency, the amount and nature of the debris that is released. You

should lose between 5-10 lbs. during this phase. Weight, blood pressure,

cholesterol and blood sugar levels continue to fall during this phase, if it is

needed, and provided that you continue on your eating program. After

Phase III, we begin to cleanse the small intestines, and a liver cleanse or a full liver/gallbladder flush is also recommended.

Specially selected fiber Cleansing herbs

(1)Yeast or Liver Defense product Bentonite (clay) Blood cleanser

Green Food in powder form

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Serenity Liver/Gallbladder

Cleansing Program (program helps to correct fatigue, moodiness,

hormonal problems, high cholesterol)

$ 159.99 (14) days

Photo: Actual gallstones released in the toilet following a liver/gallbladder

cleanse

Specially selected fiber

Liquid Mineral solution

Liver Herbal formula

Cleansing tea

Coffee enema instructions

Liver detox support formula

Blood Cleanser

Liver/Gallbladder flush instructions

S E R E N I T Y P R O G R A M C A T A L O G

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Serenity Cardiovascular Cleanse* 21 DAY PROGRAM -$179.99

Includes the Kidney at home screening self-test

Specially selected fiber

Cleansing herbs

Specially selected Cardiovascular Cleanse formula

Cleansing tea

Serenity Eating Lifestyle guide

Complete Serenity HBP Protocol

* This program is not intended to be a substitute for proper medical attention, nor

will it eliminate a high blood pressure problem in 21 days. However, 100% of our clients see a significant drop in their blood pressure readings during the program. The program focuses on teaching a healthy eating lifestyle that will help control high blood pressure; which herbs help lower blood pressure naturally, and provides a thorough internal cleanse. Constipation, weak kidneys and high blood sugar are all contributing factors to high blood pressure.

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Serenity Parasite Cleanse 21 DAY PROGRAM

$179.99

Common forms of human parasites

Roundworm Pinworm Intestinal Fluke

Hookworm Whipworm

Specially selected fiber

Cleansing herbs

Parasite Detox products (3)

LIQUID GARLIC enema instructions

Parasite diagnostic checklist

Serenity Eating Lifestyle

S E R E N I T Y P R O G R A M C A T A L O G

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YEAST DETOX KIT

21 DAYS $159.99

Specially selected fiber

Cleansing herbs (2)Yeast DEFENSE products

B vitamins (4) page Candida Quiz

Bentonite (clay used to cleanse the intestines)

Blood cleanser Complete Serenity YEAST

PROTOCOL

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Cholesterol/Liver Support 21 DAYS $159.99

Measures your total blood cholesterol level

Is Fast - 10 minute home medical test that performed in the privacy and convenience

of your home

Is a reliable cholesterol testing kit - Clinically proven to be 97% accurate

Cholesterol at-home self test kit

Herbal cholesterol lowering formula

Specially selected fiber

Cleansing herbs

Serenity Eating Guide

Complete Serenity Cholesterol Protocol

NOTE: Proper levels of circulating blood fats (Cholesterol and Triglycerides) are necessary for good health, and the body has a means of regulating the production and removal of these lipoproteins to keep them at

healthy levels. But if these levels have become too high, attempts at reducing Cholesterol levels through diet alone may be defeated by your own body's production of Cholesterol

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Fatigue/Memory/Depression

(21 DAY Brain Nutritional Program) $159.99

This is NOT a cleansing program

Specially selected brain food

supplements such as

galantamine, gingko, vinpocetine

or 5 HTP

Serenity Eating Lifestyle Plan, to

correct low blood sugar

Complete Serenity

Fatigue/Memory Protocol

For ADD/ADHD (in children AND adults) - One

product that we use is Vaxa’s Attend formula. It is specifically formulated to treat attention deficit disorder (ADD) and attention hyperactivity disorder (ADHD). Attend was formulated by a doctor, and it has demonstrated a 70% success rate, per company statistics

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Diabetes Support

21 day program $159.99

Includes Blood sugar HemoglobinA1C self-test -or-

kidney self-test

The most important test for managing diabetes can now be done at home, because it measures average blood sugar levels over the PREVIOUS 2-3 months prior to taking the test. Lab tests at the time of a physical can miss the blood sugar spikes that may be occurring without your knowledge. We believe the absence of administering this test is the primary reason diabetes is not caught earlier

A1c Now At Home was cleared by FDA for at-home and in-office The American Diabetes Association recommends A1c testing two to four

times annually for all people with diabetes

Specially selected fiber Cleansing herbs

Homeopathic sugar lowering supplement CQ 10

Complete Serenity Diabetes Protocol

*Or Kidney Self-Test

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Hormonal Support Male or Female programs

21 day program

$159.99

Breast Self-test Kit (reusable)

. FOR BPH

Specially selected fiber

Cleansing herbs Specially selected herbal

Hormonal formula Mineral Formula

Liver detox support Coffee enema instruction

Serenity Eating Guide

Complete Serenity hormonal protocol

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SERENITY’s Lifestyle Vitamin Program

21 Day Detox $179.99

(Designed to support your body after an extended cleanse, recent recovery from illness or recent pregnancy)

Specially selected fiber for long-term use

B Complex Calcium supplement

Mineral formula

Multiple vitamin* *(Serenity best choice-this brand is additional-counselor will

provide details)

This kit also includes an (8) Page

Serenity Lifestyle Detox Guide

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Serenity Spring or FALL Cleaning

Program (21) DAY PROGRAM

$159.00

Specially selected fiber for

long-term use Fat burner

B Vitamins Mineral formula- male or female

Multiple vitamin (Serenity 1st choice shown)

Serenity 16 page long-term instruction booklet w/ recipe

favorites

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This booklet accompanies the Spring, Fall or Long-term Kits

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The DETOX Workbook

Detoxify the mind, body

and spirit for Serenity

Serenity=quiet, peaceful, at rest, in order

This (50) page full-color guide is a companion to the Serenity Weight Loss and

Detoxification Program©: Mini-Cleanse, Counseling Only Kits (bound) and as an optional item, (in eBook format) to the Serenity CORE program Kit

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Serenity Fasting Companion

$179.99

Specially selected fiber

Cleansing herbs Cleansing tea

Mineral support

Quick Fasting Book

Green Food Blood Cleanser

Cleansing Instructions Raw Juicing instructions

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Serenity 30 DAY CHALLENGE*

$179.99

Specially selected fiber

Cleansing herbs Cleansing tea

Primary Fat burner

Secondary Fat burner Mineral support

Digestive Enzyme pH test kit

*BONUS: Free Products for an additional 2 weeks of cleansing

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Serenity (6) WEEK INTENSIVE

$199.99*

(2) Bottles of specially selected fiber

Cleansing herbs Cleansing Tea

Parasite Detox product Blood Cleanser

Green Food Primary Fat Burner

Liver detox product

-Detoxify your mind, body and spirit-

*Savings-compare to separate cost for Phase I, II and III

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(14) Day

Serenity Economy Plans $59.00

Mini Cleanse-For new clients

Specially selected fiber and

cleansing herbs

(35) Page instruction booklet (8½-11)

(1) Group teleconference instructional

session *

"Help, I need Counseling program"-For Restarts

This program does not include products

(35) Page instruction booklet (8½-11)

(1) Group teleconference

instructional sessions*

Email homework assignments

Instructions and guidance for

finishing existing products

* (conference phone# is provided at the time of

enrollment)

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Serenity NUTRITIONAL

CONSULTATION ONLY $59.99

Personalized protocol: Our recommendations on what you can do naturally to help

yourself? Serenity Eating Lifestyle Plan

Serenity Detox recommendations (1) telephone nutritional consultation Information compiled in a personalized booklet (average size is 10 pages) including

additional tips to support your healing

*a copy of current lab work is strongly recommended GETTING STARTED-INTAKE FORM

(678) 278-9478, ext 2

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Serenity Best Buys $59.99*

JUICEMAN JUICER

Jack La Lanne's Juicer

$149.99

*plus shipping and handling

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SCALE-Digital Fat and Weight measurement

Cost: $39.99

Plus shipping and handling

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NEW EASY, MORE EFFICIENT ORDER PROCESSING Serenity now accepts all credits cards, including AMEX and Discover, debit cards and eChecks, via PayPal. No prior Pay Pal account is required. Invoices for the program you select will processed through Serenity’s customer service department for scheduling and a Pay Pal invoice will be sent within 24 hours, (typically sooner) upon receipt of your intake form . All orders are sent via USPS, 2 day, flat rate service, anywhere in the country. We aim to accommodate special requests and all orders are prepared based upon need. Since your order has been specially designed for you, requests for cancellation 24 hours after receipt of your payment cannot be honored.

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HISTORY The Serenity Weight Loss and Detoxification Program © was founded in 1992, starting within our retail store known as Serenity Health and Body Shoppe and vegetarian café, located in Hempstead, NY. After opening a second location in Valley Stream, NY, and two in Atlanta, GA, it was apparent that times were changing and new ways were needed for servicing a client base now exploding in all 50 states. The Company also wanted to be able to accommodate new customers in response to the soon to be released book on the Serenity program. Serenity is still owned and operated by its original founder, Michelle Edmonds. Although her husband and Serenity’s co-founder passed in August, 2009 after a long illness, client files have been retained uninterrupted, in secure archives, from the very first client to our most recent. To date, we have over 12,000 files! The web-based program was started in 2000. We still adhere to the basic three-phase program, where each cleansing phase is done in two-week segments. Products are shipped in customized kits, while special instructions, food guides, pre-start assignments are sent via email. Food diaries are reviewed weekly and sent to your counselor via email. Phone consultations are offered as needed, especially in the start-up stages. Pricing is flat rate for the kit, which is all inclusive for the time-period intended

C O - F O U N D E R : M I C H E L L E E D M O N D S

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N OT E S :