VIVA

SEPTEMBER/OCTOBER 2014

YOUR HAIR COLOUR IS OUR ONLY BUSINESS™

Check Out theMUST HAVE TRENDS

this Fall

GOOD HAIRfor DAYS!

GETPUMPED forNEW PUMPS!

$2.50 | VOLU

ME 4 ISSU

E 5

I am...Spar kling Pr osecco®

I’VE NEVER MET A PERSON I COULDN’T CALL A BEAUTY

--Andy Warhol

Clients will delight that their favorite 10.1oz/300ml shampoos

and conditioners are now available with a convenient pump for easy

dispensing down to the last drop!

GETPUMPED!

WANT HOLIDAY HAIR WITH STAYING POWER?

This boxed duo, perfect for holiday gifting, contains one nourishing Styling

Cream for achieving the ultimate blowout and one invisible Dry Shampoo

to make it last another day (or two)!

GOOD HAIRfor DAYS!

What’s NEW

Join Erin Nelson in Los AngelesSEPTEMBER 15TH - Wearable EdgeErin empowers hairdressers with specific and detailed techniques to give your clients that point of difference that they’re looking for, without compromising their length or adding layers. Learn to give a little edge without being too edgy and unleash your creativity to deliver change successfully!

Join Rocco in New YorkOCTOBER 6TH - Inspirational HairdressingRocco shows you how to bring the hottest runway trends into your salon with everyday, usable cutting, coloring and styling techniques! By bringing together the right cut, color and style to create a cohesive, singular look; hairdressers learn to customize their techniques to showcase each client’s individual beauty.

ALOX XI ACADEMY•NOTHING MAKES A WOMAN MORE BEAUTIFUL THAN THE BELIEF THAT SHE IS BEAUTIFUL

--Sophia Loren

SIGN UP TODAY FORERIN NELSON’S

& ROCCO’SFALL ACADEMY CLASSES!

MARK YOUR CALENDARS! Save the dates below for the best in hairdressing from Aloxxi.

NOVEMBER 17 - Los Angeles Blueprint Color & Cut for Successwith Teri Dougherty

DECEMBER 8 - New York Evolution of Style with Marilyn Cole

DECEMBER 15 - Los Angeles Revealing the Color Personality Through Cutwith Ian Gavet

at Devachan Salon

LOVE OF BEAUTY IS TASTE. THE CREATION OF BEAUTY IS ART

--Ralph Waldo Emerson Education

GET THELOOK!

Style How ToCreate a 1” iron set with Working Hairspray. Backcomb big round shape and secure into a ponytail. Apply Texturing Spray to ponytail and back comb to create fullness. Wrap a string mid-way down ponytail to create a bubble. Finish with Working Hairspray.

C olor How ToFormula A:Ultra LIGHTENERwith 30 Volume on mid-lengths

Formula B:Ultra LIGHTENERwith 20 Volume on base

Formula C:TONES 10A +CLEAR with 7 Volume - overall toner

Formula D:TONES 10 V + Red Gem with 7 Volume- accent sphere panels - rose/gold

Step 1:Apply ColourPrime Pre-Color Treatment. Pre-lighten hair to a pale yellow with Formula A on mid-lengths and Formula B on base.

Step 2:Visually develop then rinse thoroughly and apply ColourLock Post-Color Finisher.

Step 3: Tone with Formula C all over. Develop then rinse thoroughly. Create a large oval section behind the left ear and another large oval section directly above the right ear. Apply Formula D in both ovals. Develop then rinse thoroughly and apply ColourLock Post-Color Finisher.

COVER CREDITS

Color Personality: Sparkling Prosecco®

Hair: The Aloxxi Team - (Marilyn Cole,Teri Dougherty, and Angel Gonzalez)

Makeup: Anna Branson

Photographer: Scott Nathan

Wardrobe: Lisa Peckham

SEPTEMBER/OCTOBER 2014PROMOTIONS

Be BEAUTIFUL

with purchase of 12 or more tubes of CHROMA® Permanent Creme Colour or TONES® Demi-Permanent Colour, 2oz/60g.

SALON PRICE: $71.40CHROMA & TONES PRICE PER TUBE: $5.95SEPTEMBER ONLY

$40 VALUEFREE!

FREESWATCH RINGS

SALON VALUE: $32.00SALON SAVINGS: 25%SALON COST: $24.00

BUY ONE, GET ONE50% OFFBLUE LIGHTENER, 14.1oz./400g

Prices Subject to Change Without Notice. All Promotions Available While Supplies Last.

©2014 Aloxxi International • Los Angeles, CA • aloxxi.com Purity from a Higher Power®NOT Tested on Animals

SALON VALUE: $22.50SALON SAVINGS: 44%SALON COST: $12.50

FULL SIZELIGHTWEIGHT SCULPTING WAX

with purchase of Thickening Serum, 3.4oz/100ml

FreeFREE$10

VALUE

the shineDOUBLEReplenish essential oils for healthy and luminous hair & nails. Receive OPI Avoplex Cuticle Oil .25oz/7.5ml To Go FREE ($7.50 Value) with purchase of Essential 7™ Restorative Hair Serum, 3.4oz/100ml.

SALON COST: $17.50

Styling Cream, 3.4oz/100ml and Dry Shampoo, 4.5oz/185ml

SALON VALUE: $19.00SALON SAVINGS: 21%SALON COST: $15.00

GOOD HAIR for DAYS!

PERFECTFOR

HOLIDAYGIFTING

A WOMAN IS MOST BEAUTIFUL

WHEN SHE SMILES--Beyonce

C olorPERSONALITY SPOTLIGHT

After the Working Day is Done: TV - - I need some brainless activity

at the end of the day

Celebrities Who Nail Your Color Personality:

Claire Danes

One Food I Can’t Live Without:Avocado smashed with lime, salt, pepper and pomegranate seeds.

It’s SO good!

Hottest Fashion Trend for the Season:The 90’s - - makes me feel like

a teenager again!

ERIN NELSONITALIAN GOLD®

Favorite Hair Product: I LOVE the Volumizing Whip!

Client go-to Hairstyle : Beach Waves

Motto:“Fake it till you make it”

What I like to do for FUN? I coach the Chicago Outfit

Roller Derby team

Want to Know Aloxxi Artistic Advisor Erin Nelson’s COLOR PERSONALITY? WE ASKED!

3. NEW WAVE

4. SPORTY DO’S

5. MOD, MOD WORLD

Ponte Vecchio’s Jewel™

Georgio’s Folly®

Roman Goddess®

2. SWEEPING FRINGESVenus De Milano™

1. “BRONDE”Peach Bellini®

1.

2.

3.

4. 5.

HIGH 5IN FASHION

I DON’T LIKE STANDARD BEAUTY.

THERE IS NO BEAUTY WITHOUT STRANGENESS

--Karl Lagerfeld Trends

BEAUTY ISN’T ABOUT LOOKING PERFECT.

IT’S ABOUT CELEBRATINGYOUR INDIVIDUALITY

--Bobbi Brown Buzz

The editors of Allure picked ourNEW STYLING CREAM

as an “Editor’s Favorite” on Allure.comwhile Marie Claire raved about our

DRY SHAMPOO& People en Español showcasedEssential 7™ Restorative

Hair Serum.

HAVE YOU HEARD?

FASHION.FOOD.FUN.FAMILY.

©2014 Aloxxi International • Los Angeles, CA • aloxxi.com Purity from a Higher Power®NOT Tested on Animals

Item No: LTVA1409

8 46943 70188 4

GREAT FASHION. GREAT FOOD. GREAT FAMILY AND A WHOLE LOT OF FUN! THAT’S WHATMAKES UP THE PERSONALITY OF ALOXXI.

-- George Schaeffer,CEO of Aloxxi International & Founder of OPI

SHOW US WHAT YOU’VE GOT…Think your salon truly delivers the Aloxxi experience? 

We want to see it!  Email info@aloxxi.com and we just might profile you in the next issue!

Located in the heart of Ames, Iowa, the Salon in Ames is led by Joshua Duchene and his talented team of highly-trained, motivated, passionate and courteous stylists. All dedicated to providing the latest in beauty to their clientele, the cornerstone of their color services is the Aloxxi experience!

We asked Artistic DirectorJoshua Duchene “Why Aloxxi?”, and here’s what he had to say…

“I was hooked the first time I heard how Aloxxi came about and who was behind it. The Aloxxi family has some of the best people in the beauty industry working for them. They are passionate and care about what they do. The first time I tried the color, it was everything I imagined and more. We made the switch right away because I knew we wanted the best of everything to do with color. Most importantly we needed a color line that would we could stand behind, be passionate about and knew was the best. Aloxxi offers high-end color that professionals can learn to use and always count on, whether it be the color in general or the support from the company. Now after three years with Aloxxi, we have so many beautiful clients proudly wearing the color. They get so excited when we tell them what their Color Personality is whether it be Blonde Bambino, Sicilian Siren, or Don’t Prosciutto The Messenger. Once they know their color personality they ask for it by name! There is no better feeling than knowing your whole staff loves and stands behind a product.”

The Salon in AmesAmes, Iowa

SALONSPOTLIGHT

And How Does Joshua Unwind At The End Of The Day? With a little Chicken Primavera and the 2011 Broadside Cabernet Sauvignon.

Visit our Pinterest page for the full recipe! Pinterest.com/aloxxihair