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F E A T U R E D D E S I G N E R

SuSan StrauSS

I N P A R T N E R S h I P w I T h

T h E M A k I F I N T E R I O R D E S I G N M A G A Z I N E

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y i t z c h o k W a g s c h a l E d i t o r i n C h i E f

E x E C u t i v E M a n a g i n g E d i t o r

i s r a e l s c h a c h t e r

C h i E f E x E C u t i v E o f f i C E r

M e n d a l W a g s c h a l

C o n s u l t i n g E d i t o r

s u s a n s t r a u s s

C r E a t i v E d i r E C t o r

M a r c l e v i t t

p r o j E C t C o o r d i n a t o r

s h a r o n a B e n - h a i M

a s s o C i a t E C o n s u l t i n g E d i t o r

P e s s i e k r a u s

C o p y E d i t o r

M o s h e h o l e n d e r

a r t d i r E C t o r

M e n d y h e r t z B e r g

C o n t r i b u t i n g a r t d i r E C t o r

J i n n y c h e o n g

E x E C u t i v E a d v E r t i s i n g d i r E C t o r

i s a a c W a g s c h a l

i s a a C @ z M a n M a g a z i n E . C o M

C E l l 6 4 6 - 5 8 9 - 4 5 4 1

M E d i a p a r t n E r s

a c c e n t u a t i o n s B y d e s i g n &

a B o d e

p r o d u C E d b y

a n e c d o t e

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A r o o m , r e i m A g i n e d ( c O v E R )

L i v i n g s pA c e 2 . 0 B y S U S A N S T R A U S S

d e s i g n e r p r o f i L e

m At e r i A L s p o t L i g h t B y y O E l R E I S M A N

B e f o r e & A f t e r

e y e f o r d e tA i L s

f L A s h e s o f i n s i g h t B y S U S A N S T R A U S S

m e e t t h e A r c h i t e c t B y y I T Z c h O k wA G S c h A l

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a n e c d o t e . nyc / 7 1 8 . 9 2 5 . 2 0 0 0 / @ a n e c d o t e nyc

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SOMETIMES wE wANT TO GIvE OUR hOME A MAkEOvER, NOT A DO-OvER, BUT IT IS hARD TO ENvISION ThE PROcESS ON OUR OwN. b y s u s a n s t r a u s s

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2.0Living Space

Introductionif we were to rank the things that impact our quality of life, our living

space — our home — would likely be near the top of the list. our home

environment can have subtle effects on our self-confidence, our mood

and our stress levels. Many people also consider their home to be one

way of reflecting who they are. When it comes time to design a new

home or redesign an old one, we understand the importance of the task

but often don’t know where to start. bringing our vision to its true

fruition requires background and experience in how colors, shapes,

textures and materials work together. the scope of the task is daunting.

often, this is when we turn to a professional.

the editors of Makif and our associates at anecdote are delighted to

present a monthly section devoted to interior design and home living,

featuring renowned interior designer susan strauss. strauss founded a full

design firm over a decade ago that has established a reputation for creating

elegant, one-of-a-kind living spaces for the most discerning clients. based

in Lakewood, Susan Strauss Design now has offices in Monsey, Brooklyn

and lakewood and has been called upon by clients around the country

and around the globe. strauss’ design expertise is greatly valued by

corporate clients as well, and she has designed numerous luxury apart-

ment buildings, corporate office complexes, hospitality facilities, senior

care homes, religious/educational campuses, restaurants and retail spaces.

in the following pages, we will gain real insight into the interior design

process as susan strauss shares a wealth of helpful information and

reveals some of her secrets to creating spectacular spaces.

S E P T E M B E R 2 0 1 8 | 5 6 | P N I M

l I v I N G S PA c E 2 . 0

Whether I am designing a home from scratch or helping

a client reimagine and recreate their space, my number

one objective is to get to know the client and learn as

much as possible about them: their decorating style,

their needs, their lifestyle and how they plan to use a

space, among many other factors.

to help lead a client down a path of design choices,

there is always one very significant stylistic detail that

must be decided before almost anything else: how

modern or traditional do you want your space to look?

to be sure, there are degrees in everything, from

what i would call super-modern to super-traditional,

but a client will usually have a pretty clear idea of

which direction they want to go.

traditional design leans toward ornate, classical

elements. from textiles to woodwork, more is more.

Millwork is a standout feature and will have layered

profiles and motifs. Gold is the preferred metal, and

crystal is often incorporated in the light fixtures. The

details, and overall look, are heavier on the eye, bring-

ing to the fore the design aesthetic favored by the

upper class in bygone eras.

< this living room by susan strauss design seamlessly blends

traditional elements with clean lines, minimalist profiles, and

contemporary colorways. it’s a perfect example of how to blend

modern and traditional for a memorable, yet relatable result.

v in this master bedroom, also by susan strauss, traditional millwork

and furniture make for a clean aesthetic. While more traditional, soft

textures and layers present an overall elegance with a light touch.

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Modern design, on the other hand, is everything

traditional design is not. its central philosophy is that

form should combine with function. Modern furniture

pieces are often made from industrial materials such

as glass and metal and may be modular in their

design, often featuring innovative storage options.

Modern furniture features clean, straight lines,

contrasted by plain walls, usually in one main accent

color, to produce a cool and uncluttered effect. Modern

window treatments are usually slimline and elegant,

controlling the light without interrupting the view.

Influenced by Japanese design, modern interior

design also views space not as emptiness, but as an

integral part of the design.

of course, there is plenty of middle ground, with

stunning design choices for the transitional space

that combines the best elements of both modern

and traditional style.

the conundruMone client contacted me with a request to redesign her

interior space. she had a very traditional home, and she

wanted to “modern it up,” so to speak.

but wait. not so simple. this client had very high-

end furniture, and it was fairly new. she wanted an in-

tegrated solution that enabled her to keep her superior

quality furniture but still transform her space to a much

more modern feel.

susan’s solut ionto address the furniture issue, we reupholstered ev-

erything. Even though the furniture itself was still tradi-

tional, it looked fresh with its updated fabric featuring

a clean, modern look.

next, we accessorized the space. believe it

or not, accessories are incredibly important and

go a long way toward creating the ambiance you

desire.

i procured updated books to place on her coffee

table, new candles, flower arrangements, and

mirrors. additionally, we updated her artwork and

replaced the rug and accent table.

next, we removed the old trim and updated

the profile. In keeping with the transitional feel of

the furniture, i didn’t go with extremely modern

trim, but it had a trendy edge.

then we gave the walls a fresh coat of paint.

transformation complete!

l I v I N G S PA c E 2 . 0

v Detailed millwork, layered textures, and a bevy of profiles

both in wood and brass envelop this susan strauss designed

formal living room in a luxuriously traditional feel.

v

in this contemporary dining space by aliza soko of susan

strauss design, the use of blank space and the unlayered color

palette makes a bold statement for modern design, while

simultaneously highlighting the architectural elements.

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It all started when she was a young girl. susan strauss’ parents were renovating their house. they soon realized that Susan had some very definite

opinions on how to go about it, as well as an intuitive sense of style.

“i kind of called the shots and told them which colors i wanted where, and that’s when i realized i had a passion for it,” she says.

“i get excited when i see awesome designs. When you get excited about things, even though someone else did them, that’s when you know you have a passion.”

susan’s work combines several other of her strengths. she is a people person and develops close relationships with her clients. that’s important when you are designing someone’s home and may interact with them almost daily for one, two or even three years in some cases.

“i have become very good friends with many of my clients, and we often keep in touch for years after-ward,” she told us.

another crucial element is organization. susan strauss design services many clients at once, and each project combines hundreds of details.

“having every single detail of every selection in my head is not feasible, so everything is on spreadsheets,” she explains. “We have different departments in my office. Everyone knows what their job is and what has to get done to get through the process as calmly as possible. Everybody has strengths in different areas — and when you combine the talents of everyone on the team, you create an awesome product.”

Keeping everyone calm is an important aspect of her job. building a home is one of the most important things in a person’s life, and it often involves spending

far more money than on anything else they have ever done. that can take clients on an emotional roller-coaster, susan told us.

“part of my job is to make sure everyone stays relaxed and enjoys the experience instead of being stressed about it.”

long ago, she learned not to get stressed about the “little things,” and that sense of calm and perspective influences her clients as well.

susan strauss develops a rapport and a mutual trust with her clients from the beginning that allows her to do her work with confidence. She interviews the client thoroughly to understand their style and their goals. on the other hand, the client understands susan’s role and trusts her to bring their vision into reality, just like an artist commissioned to paint a portrait.

732.482.1155 | info@susanstraussdesign.com | @susanstraussdesign

Susan Strauss Design is well established as a leading full service design firm. Founded by principal, Susan Strauss, the firm has been creating luxurious living spaces for over a decade. Susan Strauss’ signature design aesthetic has kept the firm growing by leaps and bounds, attracting both commercial and residential clients locally, nationally, and globally.

I remember in the beginning of my career someone called

up and said, “I hate the paint color.” As I was running over

there, my heart was pounding. then, before I even arrived,

she called me back and said, “Actually, no, I love it.”

I learned that as long as it’s something I put my all into,

I have faith that it’s going to work. sometimes with only

one or two things finished, the client can’t envision how

it will all come together.

DeSIgner Profiles u s a n s t r a u s s

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Unrivaled as the most sought-after designer in exquisite residential kitchen projects since 1992, David is hailed as one of the most respected designers available to the New York market, renowned for his exquisite product, unrelenting service and breathtaking craftsmanship. David Hershkowitz remains unmatched in his talent, passion and innovation, reflected in the living spaces he creates.

AUTHORIZED DEALER

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S E P T E M B E R 2 0 1 8 | 1 3 1 2 | P N I M

I n order to make the best decision for

your needs, you need to know what

you are looking for and study these

options. do you want a material that is

durable and will stand up to heat, wear

and tear, with a natural look? granite is

probably your best option. do you value

elegance above all and not mind a counter-

top that requires care and maintenance?

then you should choose marble. if your

budget is tight, laminate countertops are

least expensive and come with a variety of

beautiful design options.

M A T E R I A l S P O T l I G h T

MarBLe Vs. granIteOver the past few decades, there has been an explOsiOn Of accessibility tO variOus cOuntertOp chOices b y y o e l r e i s M a n o w n e r , h o u S e o f g r a n i t e | M a r b l e l a k e w o o D , n j

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M A T E R I A l S P O T l I G h T

Marble is a natural stone that has

amazed people with its mesmer-

izing beauty and unique qualities

since the dawn of the world. the

marble industry is considered one

of the world’s oldest. the ancient

Egyptians knew 40 different types

of ornamental stones and worked

with some types of marble such

as alabaster. some historians as-

sert that the greeks and romans

acquired the skills of quarrying

and processing marble from the

ancient Egyptians. the economy

of a town like Carrara in italy has

revolved chiefly around its marble

quarrying, processing and export

for 1,000 years, and Carrara marble

has been used since the time of

ancient rome.

the word “marble” stems from

the greek work marmaros and

means a snow white or spotless

stone. In modern times the defini-

tion has expanded to any rocks

bearing certain shared geologi-

cal characteristics, and marble is

available in a range of attractive

colors and shades. italy has over

300 types of known marble, giving

it a distinguished place among the

world’s marble producers. greece

is the second-richest country in

marble types, with over 100 known.

a marble quarry often begins

when an outcropping of marble

is spotted — a good indicator

that a mineable vein of marble lies

beneath. Experts know how to

quarry the stone in order to preserve

the most beautiful features.

Mining marble blocks from the wall

of the quarry starts with a “bench

wall.” the bench wall is a large

section of marble along a vertical

wall that is cut with diamond cables,

drills, and torches. dynamite loos-

ens the bench wall from the side of

the quarry, and the separated wall

can then be processed and cut into

individual, uniform blocks. after

the blocks are extracted from the

quarry, they’ll go through further

processing to match their intended

purpose. for tiles, the marble is cut

into stone billets and polished

to a smooth sheen. Marble slabs

for construction or sculpture

are cut using diamond wires or

a gang saw, which uses multiple

diamond-tipped blades to slice a

marble block into more manage-

able slabs.

Often, a resin is applied to fill

in cracks in the marble’s surface.

after polishing, only 1% of the

surface will be coated in resin,

maintaining the purity and beauty

of the finished stone.

Marble has always been a mark

of elegance and quality. the famed

taj Mahal palace in india is made

entirely of marble. 530,000 cubic

feet of marble were used for the

construction of the new york public

Library, which was finished in 1911,

for flooring and to cover exterior

walls. today the stone has become

a standard material used in many

luxurious homes for countertops,

bathrooms, entrance halls and

living rooms. it is popular to frame

fireplaces, as it will not discolor

from the heat and can withstand

the occasional spark.

interestingly, marble has

also been used in such diverse

products as eyeglass frames and

high-end cellphones. The fine

powder of ground marble is used

as a component in paints, plastics,

paper and toothpaste.

Considered one of the most

beautiful stones, marble has

its disadvantages when being

considered for a countertop. one

is its softness. White marble has

been prized for use in sculptures

since classical times because it is

easier to carve than other stones.

When you carve roast beef,

though, you don’t want to carve

the countertop along with it —

so it is always advisable to use a

butcher’s block when cutting and

slicing on marble.

another caution when using

marble countertops is its porous

nature. Without regular sealing and

quick cleanups, your marble counter

top can be permanently stained by

spills of wine or tomato sauce.

no two slabs of marble have

exactly the same pattern. that is

why it’s essential from a design

perspective to visit the stone yard

to see the actual slab that will be

going into your countertop —

the same as any for natural stone.

M a r B l e :d e l i c a t e B e a u t y

Marble starts out as limestone or dolomite and due to pressure and heat transforms into a harder, denser and more colorful stone. this process takes hundreds of years.

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granite has a rich beauty that

few other countertop materials

can match. like marble, it is a

natural product with a timeless

aura and appeal.

unlike marble, granite is a very

hard substance and is not suscep-

tible to scratches. in fact, it is one

of the hardest substances in the

world, second only to diamonds.

While not ideal to work on directly

— because it will dull knife blades!

— it will take normal wear and tear

very well. it resists heat, as well.

granite once used to be a

first choice of kings and wealthy

aristocrats as building material

due to its beautiful outer appear-

ance and incredible strength. in

ancient times, it was used for the

construction of buildings. several

pyramids from ancient Egypt have

building elements made of granite.

the stone was used in ancient

india and was a common building

material in the roman Empire.

the word “granite” comes

from the latin word “granum,”

which means “a coarse grain.”

it got its name because of the

grain-like patterns formed by its

densely packed crystals.

the architecture of aberdeen,

scotland is known for the use of

granite as the principal construction

material due to its being quarried

in and around the city. the hard,

gray stone it is made of helps

explain why the city’s buildings

look brand new after they have

been cleaned: the buildings do

not weather, and need very little

maintenance. granite is plentiful

in new England (new hampshire’s

nickname is “the granite state”)

and many home foundations were

made from it.

fun facts: Mount rushmore,

in south dakota, is sculpted out

of granite. so is the pedestal the

statue of liberty stands on.

this may come as a surprise,

but granite countertops only started

to become popular in the late

1990s. the stone was just too

expensive for everyday applica-

tions. then, cutting tools began

to use diamond-wire saw blades.

the machines that utilized this

technology quickly became

commonplace at many granite

quarries around the world. this

increased fourfold the efficiency

of extracting, slabbing and

transporting stones. the days it

had taken to slab a 10-ton stone

now took just hours.

for all their beauty and

durability, granite counters do

have a few weaknesses. the most

concerning problems can occur

when the countertops are not

sealed correctly or the sealant

wears off without the counters

being resealed. granite is porous.

this means that unsealed or poorly

sealed counters can absorb wine,

juice or oil, producing a stain that

might be impossible to remove. a

poorly-sealed countertop can also

harbor bacteria in its pores.

some treated granite can go ten

years without being sealed, but

many countertops will need to be

resealed on a yearly basis. When

this is overlooked, it won’t take

long for granite countertops to

begin to show signs of staining.

despite its extreme hardness,

granite can still chip if it’s struck

hard enough at just the right angle

— just like diamond, it has lines

of weakness. it pays to take care

handling heavy objects around

your granite countertops and avoid

dropping things on them.

g r a n i t e : t i M e l e s s s t r e n g t h

M A T E R I A l S P O T l I G h T

Granite once used to be afirst choice of kings andwealthy aristocrats asbuilding material due to itsbeautiful outer appearanceand incredible strength.

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aFter

b y s u s a n s t r a u s s | p h o t o g r a p h y c o u r t e S y o f S u S a n S t r a u S S D e S i g n

This space had most of the elements for a beautiful room, yet lacked the finishes to properly

inspire. a large area rug, decorative accents, and lighting add immeasurable design appeal to

any space. the movement and tones of the rug grounds the furnishings, and adds a valuable

depth. When it comes to accents, even little accessories go a long way, drawing the eye to,

and balancing the strong, deep finishes in the pieces surrounding them. The light the sconces

diffuse warm up all tones in the room, aside for making a bold brass statement with their

unique scale and form. The power of the final stage in design will never go unnoticed!

Before &

After the construction teAm leAves, there’s still A roAd to design completion.

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1. prague table lamp / $199.99 target.com

2. Mcguire ivory/silver area rug / $179.99 allmodern.com

3. pink Magnolia Candle by soho brights / $10.99 target.com

4. Morand Console desk / $2100.00 interludehome.com

5. sweater Knit blanket by threshold / $33.99 target.com

6. velvet Cushion Cover / $9.99 hm.com

7. navy small accessory tray / $6.00 poppin.com

8. geometric Knit blanket / $119.00 zarahome.com

9. delfausse sofa by Everly Quinn / $1,519.99 target.com

10. jacquard-weave Cushion Cover / $24.99 hm.com

11. Kate & Laurel Sylvie Indigo Watercolor Print / $62.99 target.com

12. glass paperweight / $17.99 hm.com

c u r at e D b y t h e S u S a n S t r a u S S D e S i g n t e a M

great design shouldn’t need to come at a great cost.

We asked Susan’s team to share their current favorites

pieces to suit every style, and every budget.

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Flashes of

InsIGhtQuestions & Answers about Interior Design from susan strauss

Is it acceptable to mix metal finishes? For example, can part of my home use chrome, and another part brass or antique brass? you can mix metals if

you like — there is no wrong or

right answer. in fact, if it’s done

right, it can really be beautiful.

however, it is generally a little

more serene to have every metal

the same color. it pulls the space

together more. My preference

is to at least have each room,

or each floor, restricted to one

color of metal. overall, i like to

have the same color throughout,

at times with an exception here

or there.

How to make a small space appear large? in my opinion, there are

two factors to keep in mind. first, keep

the color soft and light, not dark and

heavy. second, don’t clutter the room;

having too many pieces often makes a

space feel crowded and small.

How do you determine the correct size for a light fixture? there is one helpful rule of thumb to make sure you are getting the right sized light fixture. First, measure the length and width of the room. then, add the two dimensions together to get the diameter or length of the light fixture in inches. For example, if a room is 8' x 10', then you add the two numbers and find that a light fixture of a minimum 18" in diameter will look right; a slightly larger fixture is preferred.The brass light fixture featured above has perfect scale, complementing the size of the space; it is noticeable and intentional, without overshadowing.

Send your questions to: designer@pnimmagazine.com

S E P T E M B E R 2 0 1 8 | 2 9 2 6 | P N I M

Born frank owen goldberg in 1929, this

unique, genius architect is still with us today,

even taking on new projects.

born in toronto to a non-observant jewish fam-

ily, gehry’s grandfather gave him the hebrew name

Ephraim. as a child, he would take scraps of wood

from his grandfather’s hardware store and build little

imaginary cities and futuristic houses. his father

thought he was just a dreamer, but his mother pushed

him to use his talents.

gehry relocated to los angeles in 1949, holding

a variety of jobs while attending college. he would

eventually graduate from the university of southern

California’s school of architecture. it was during his

time that he changed his goldberg surname to gehry,

in an effort to prevent anti-semitism.

While he first made a name for himself with the

launch of a unique line of furniture, gehry was more

interested in designing buildings. he remodeled a

home for his family in santa Monica, surrounding the

existing bungalow with corrugated steel and chain-

link fence, effectively splitting the house open with an

angled skylight. gehry’s avant-garde design caught

the attention of the architectural world, ultimately

launching his career to new heights. he began

designing homes in southern California on a regular

basis in the 1980s.

as gehry achieved celebrity status, his work

took on a grander scale. his high-concept buildings,

including the Walt Disney Concert hall in downtown

los angeles, the dancing house in prague and the

guggenheim Museum building in bilbao, spain, have

become tourist attractions in their own right. in 2011,

gehry returned to his roots as a residential designer,

unveiling his first skyscraper, 8 Spruce Street in New

york City, and the opus hong Kong tower in China.

gehry is known for his choice of unusual materials

as well as his architectural philosophy. he rejects the

classic notion of “form follows function” and symmetry,

designing buildings featuring unusual angles and

curves. his selection of materials such as corrugated

metal lends some of Gehry’s designs an unfinished

or even crude aesthetic. this consistent aesthetic has

made gehry one of the most distinctive and easily

recognizable designers of the recent past.

I F y O u a S K E D S O M E O N E I N T h E K N O W F O r a

l i s t o f t h E M o s t f a M o u s a r C h i t E C t s i n

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t h E l i s t E v E r y t i M E

b y y i t z c h o k W a g s c h a l

M E E T T h E A R c h I T E c T

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although he is not observant, gehry has said his

grandfather was a “talmudic scholar” and says that

tradition of inquisitiveness has influenced his work

until today:

It seems to me that the talmud spurs curiosity. that’s what “why?” does: Why is this? Why is that? … I’m never willing to settle. I make a model, look at it, find some value in it and save that value. then I move on to the next model. It’s an iterative process, and ultimately I come to a conclusion. But all the questioning and constant trying to up the ante result in the best expression for the client.

the talmud also talks about people and relationships—about how we should talk to each other, how we should live together, why it has to be this way or that way—and I think I follow that tradition in my work.

in recent years, gehry has served as a professor of

architecture at Columbia university, yale and the

university of southern California. he has also served

as a board member at usC’s school of architecture,

his alma mater. among his many official honors, Gehry

was the 1989 recipient of the prestigious pritzker

prize—an annual award honoring a living architect

“whose built work demonstrates combination of those

qualities of talent, vision and commitment, which has

produced consistent and significant contributions to

humanity and the built environment through the art of

architecture.”

Previous: Walt Disney Concert hall, Los angeles, Ca

upper left: nationale nederlanden building, prague, Cz

upper right: ray and Maria stata Center Cambridge, Ma

lower left: guggenheim Museum, bilbao, Es

M E E T T h E A R c h I T E c T

< in 2016, gehry was awarded the presidential

Medal of freedom by barack obama.

PhOTO: WIKIPEDIa photo: KapriK

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