September october 2015

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EXHIBITIONS

The Cosmetic, Perfumery & Make-Up Magazine

ER REVIEWINDIA’S LEADING MAGAZINE

September-October 2015 | www.exhibitionsreview.in

EXHIBITION’S OASIS

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Printed, Published & Owned by Amrita Kanwar. Published at D 182, PR House, Anand Vihar, Delhi 110 092 and Printed at Chandu Press, 63, Patparganj, Delhi. Editor : Amrita Kanwar

EXHIBITIONS

The Cosmetic, Perfumery & Make-Up Magazine

ER REVIEWINDIA’S LEADING MAGAZINE

September-October 2015 | www.exhibitionsreview.in

Founder Editor-in-ChiefLate Mr. Kanwar NS

Managing EditorAmrita Singh

EditorSurekha

China Correspondent & ReportersYing Wei - Beijing

Xingguang Li - Shanghai

Assistant Editor/CorrespondentVishwapreet

Secretary & Legal AdvisorK. Surinder

CirculationSandip Singh

Production, Design & Digital MediaRakesh Sharma

Marketing & SalesLina

CatherineAmy LanAnna Mi

Technical AdvisorsAlex Van Bienen/Lily Nederlands

Public Relations Director (UK)Mike Steele

Advisor InternetSukhbir Singh

International Advisor (Australia)Andrew S. McCourt

Germany RepresentativeJulia Rittershofer

Stefffen Schnaderbeck

India (Head Office)D 182 PR House, Anand Vihar,

New Delhi - 110 092 IndiaTel: +91 22141542 | 4309 4482

Fax: + 91 11 [email protected]

Welcome to Abu Dhabi Convention Bureau

Abu Dhabi Convention Bureau (Abu Dhabi CB) drives and supports the development and promotion of business events tourism throughout the emirate efficiently, effectively, and transparently, and in partnership with all its stakeholders. Its main mission is to champion the emirate as a dynamic global business events leader. Abu Dhabi Convention Bureau can assist with any planners’ needs and acts as a one-stop shop, offering free advice, help with planning and local knowledge.

Hallmarked by a strong, stakeholder programme, Abu Dhabi’s tourism partners are ready to more than live up to Travel Weekly UK’s naming of the destination as ‘arguably one of the world’s most exciting new tourism hotspots.’

And while you will find much new to excite you about the destination , you will still be welcomed with our renowned style of Arabian hospitality and a willingness to engage you with a centuries-old heritage that is still in evidence today.

So whether you want to thrill delegates with a ride on the the world’s fastest roller coaster at the expansive Ferrari World Abu Dhabi – the world’s largest indoor theme park - give them a genuine feel of Arabia with a trip to the enticing Oasis City of Al Ain – the emirate’s heritage heartland - or the majestic Liwa Desert, the entrance to the famed Empty Quarter, the world’s largest uninterrupted sand mass with some of the tallest sand dunes on earth – the options are as diverse as the terrain.

28 states, 7 union territories, 22official languages & with economysize of above US$1.848 trillion, Indiais one amongst the few nationsbeing watched by the world. Withworld’s second largest workforce,India is well placed to set the ballrolling on the big stage. The IndianEvent industry is projected aroundRs. 96,000 crore. MICE integratesand brings together a number ofdiverse industries. Exhibitions have ahuge impact on the domesticeconomy of the host city. Itgenerates tourism, hotel reserva-tions, pumps event companies andsuppliers business & a host ofancillary businesses linked directly orindirectly to the exhibitions.

Prospects The Indian exhibitionmarket, reflecting its overalleconomy, has witnessed asignificant change and growth overthe last 15 years. Since 1990, andparticularly since 2000, theexhibition business has profitedfrom new purpose-built exhibitionvenues in several Indian cities. NewDelhi is ahead by far in the exhibitionbusiness in India taking the lead inavailable purpose built exhibitionspace, the number of hostedexhibitions and the number of majorexhibition organisers. Mumbaifollows second with some othercities emerging, such as Bangalore,Chennai and Hyderabad.

The presence of foreign investorsand the recent partnershipsundertaken between foreign anddomestic stakeholders demon-strates the attractiveness of thiscountry as an emerging andpromising market. Furthermore, therecent creation of an Indian

exhibition association shows thewillingness of the major marketplayers to federate and structure theexhibition industry.

Today exhibition organizers areconcentrating on niche areas suchas machine tools, building andconstruction, engineering, electron-ics, plastics and rubber. As theeconomy is opening up, moreproducts are exhibited and theneed for specialized exhibitionsincreases.

The retail marketing sector is also anew trend in the trade fair industry inIndia. The exhibition market in Indiahas a promising future and isdestined to grow. The policy of theIndian government and its bureau-cracy is slowly changing, allowingprivate stakeholders and the foreigninvestors to invest and developbusiness more easily.

ScopeThe economy of India is growing byleaps and bounds and the Indianexhibition industry is among those,which has benefited the most. It hasentered a modernization andgrowth phase. New tradeshows areorganized, new exhibition centresare built, and the market is openingup to foreign investors forboth the organization ofexhibitions and theoperation of venues.

This industry has come along way in the last fiveyears or so and today is noless than a multi-croreindustry, as a whole. In thelast couple of years, eventcompanies in India have

been spending approximately Rs.4,800 crore per annum. Currentlythere are 14 purpose-built exhibitioncentres providing an indoorexhibition space of 205,185sq.m.Of these 3 have space exceeding20,000 sq.m. No exhibition centreexceeds 70,000 sq.m of availableindoor exhibition space.

New Delhi and Mumbai alonerepresent 70% of the nation’sdedicated exhibition capacity. As inany developing economy, steps arebeing made to meet the demandsmade by increasingly robustmanufacturing and service sectors.Three new exhibition facilities are onthe horizon, and the nation’s showorganizers are continually develop-ing new exhibition themes.

The creation of partnerships andjoint-ventures with foreign exhibitionorganisations is also driving the

India's Event Industry on Rise

industry standard forward. As India’sindustrial engineering, garment,transport equipment and IT/telecoms sectors continue todevelop in this nation representingAsia’s fourth largest economy, theshortfall in professional exhibitionfacilities will become increasinglyacute.

ConclusionIt is thus imperative that thegovernment realizes the significanceof the role played by the exhibitionfraternity and grant it much deservedIndustry status. This shall facilitate &provide a fresh impetus to thebusiness units working for the causeof Bigger, Better, World ClassExhibitions. The government shouldlay emphasis on building world classexhibition venues across differentcities in India. Only then can we seethe real change coming. Fingerscrossed!!

4 | September-October 2015 | ExhibitionsReview

What Exhibitors Can Do toMeet Today’s ExhibitingChallenges Trade show

attendance growth, although slower,is still growing Since 2002, the tradeshow and event industry hasenjoyed positive growth, driven bystrong corporate profits, conventioncenter expansion, low airfares,healthy corporate travel budgets, theneed for training and education,historically low interest rates, and thecontinued embrace of eventmarketing to reach buyers. How-ever, 2007 ended with relatively flatgrowth (+1.6%), and 2008 hasbecome a year of uncertainty andquestioning of what will happennext.

Many of us in the exhibiting industryare faced with no growth budgets,

but, even worse, funding has beenwithdrawn to protect ourorganization's bottom line or forother seemingly more effectivemarketing communications. Ourmanagers and owners are con-cerned with the economic impactof the fall election: Will a change inadministration mean a change in thebusiness climate? But, the biggestissue for us as exhibit professionalsis what to say or do when yourmanagement says, “Let's get out oftrade shows” or “Let's reduce ourbudgets” or “Let's reduce ourparticipation in trade events.”

Your reply is and should be thattrade

shows are alive and well and weneed to continue our participation.Why? Over the past few years allfour indicators of growth – numberof shows, attendees, exhibitors, andnet square footage sold weregrowing annually at 3-4%. Veronis,Suhler, Stevenson forecastedgrowth of 5.8% over the next threeyears. Today we are seeing growth

at about 1%. All indications are thatthe economy is in distress, buteconomic slowdown is notaffecting trade show growth asmuch as “time poverty.” Attendeesare going to fewer shows andsending fewer, but more qualifiedpeople to each show.

Although the growth statistics aresoftening, trade shows and eventsstill fill a need. Exhibitors want themedium, and quality attendees arecoming to the shows. The totalnumber of attendees may bedeclining, but high quality audiencesare still available to exhibitors. Whentrade shows are consideredobjectively, you really want 10qualified visitors versus 100potentially qualifiable visitors.Wouldn't you want to spend moretime with qualified visitors than a littletime with more qualifiable attend-ees? So, it's not necessarily bad thatthe attendance is down. Accordingto CEIR, 79% of attendees will benew contacts for your company andnot seen by your organization face-to-face in the past 12 months,

which means opportunities for newleads for sales.

Trade shows and events are the onlyway you can get face-to-face withprospects and customers other thana direct sales call. You can accom-plish more in a day visiting withshow attendees than you can in amonth of calls in the field.

Why Exhibit?

Exhibiting should be strategic, notjust logistics. Most exhibit profes-sionals are known as logisticsspecialists. We are known as beingexperts in getting our exhibitproperty to advanced storage ontime, making our hotel and airlinereservations to take advantage ofdiscounts and order show serviceswithin the deadline period to obtainthe 30% discount. But, exhibiting isa strategic extension of yourmarketing communications plan.Your challenge is to position yourselfin the mind of the visitors so thatthey see no suitable substitute foryour company, its products and

Successful Exhibiting Strategies inUncertain Times


services.

When you achieve this, yougenerate a sale. You create acustomer. Buyers See the Value ofShows When exhibiting strategically,you are giving attendees what theywant – useful information. CEIR'sPower of Exhibiting Part II reportedthat 91% of visitors go to showsbecause they get their mostuseful buying information fromshows – more than from sales reps,more than from directories andcatalogs, more than from collateralmaterials.

Attendees see the value in shows.

Trade Shows Make Economic SenseOver the past two decades, CEIR,through studies conducted by DataStrategies and Exhibit Surveys, hasreported on the cost of generatingqualified contacts and then closingthose leads. We know from thesestudies that exhibiting is economical.Their most recent studies show thatyour investment to generate aqualified contact is $212 versus$308 for a qualified contact from thefield. But the economics get evenbetter when closing a sale from ashow - $705 versus $1140 from alead that began in the field. From thelatest Exhibit Surveys informationreports, it takes $129 to attract eachcustomer entering an exhibit and$223 for each attendee who entersinto a dialogue with your staff – farless than a field sales call.

Why Exhibiting Works

Exhibiting Works! It works becauseit's face-to-face. It provides us anopportunity to accelerate the sellingcycle by matching attendee needswith your ability to fill their needs. Itworks because adults are visuallearners and exhibiting is a visualmedium. The exhibit, your products,the graphics, collateral materials andpromotional products are visual.Lastly, buyers are experiential. Youcan provide them an experiencethrough the dynamics of theexhibiting process – interactive visualaids, challenges, and hands-ondemonstrations.

They Travel to See You

We know that visitors travel to theshows and travel is an issue rightnow. According to studies thatExhibit Surveys has undertaken, 62%of attendees travel more than 400miles and spend an average of 8.5hours on the floor of the show. Thatis down from2002, but only slightly (.5%). Thismeans that your show visitors willcome to you regardless of travelissues, only in fewer numbers.

“C” Level Executives Attend

“C” level executives and manage-ment attend (CEO, CMO, CTO,CIO). They attend to maintain theircompetitive edge. They go toshows because they can get anoverview of their entire industrysegment in a short period of time.They can gain insight into howwell their marketing strategies areworking compared to theircompetitors. Trade Shows andEvents Create Events in the Minds ofVisitors that GenerateMemorability that Build Brands All ofthis points to the magic of exhibit-ing. You can gather all of the tools inyour marketing communications toolchest and bring them to bear toposition yourself in the minds ofyour shows' visitors so they can seeyour differentiation. You can buildyour brand by creating preferencethrough experiential marketing.

Rather than disengaging from theexhibiting process, go smarter.Don’t stop going, just go differently.

Don’t Stop Going to Shows, GoSmarter

We are living in challenging times,therefore it is time to challenge yourold ways of thinking about tradeshows and events. Make TradeShows a Part of Your IntegratedMarketing Communications PlanTrade shows are an integrated partof your marketing communicationsmix. Your exhibit marketing needs aplan to create a strategy andsubordinate tactics to achieve yourgoals.

The best way to achieve a strategy isto ask yourself four key questions:

1. Why are you going? What role do

trade shows play in your marketingmix? Are you using them to increasename awareness, enter newmarkets, increase share of customeror increase market share? Gainagreement from everyone that has avested interest in the outcome ofthe event as to the number-onereason why you are exhibiting. Thenthe second and third. Three isenough.

2. Who is your target audience?Who do you want to reach? Canyou describe them?

3. What do you want to communi-cate to them? What messages areyou prepared to deliver in responseto their stated needs? Are they thesame messages that are in yourdirect mail or trade press advertis-ing? Are they the same that yoursales staff is communicating? Or arethey different? Are they integratedwith your other marketing communi-cations so there is a mental link onand off the floor?

4. What is your measure of success?What do you want to bring homewith you that will determine if yourexhibiting program was successful?If you can answer these 4 questions,you are miles ahead of those

exhibitors who just show up.

Exhibit for the Right Reasons

Too many exhibitors go to showsbecause they are part of an industryand expect they should participate.Or they go because their competi-tion is going. Or they go becausethey have always exhibited. Theseare not the right reasons to exhibit.These are the reasons that get you inhot water with management sincethere is no way to measure whetherexhibiting generated any results.When asking yourself, “Why are yougoing to the show?”, experiencehas shown that there are fourcommon objectives.

All four do not need to be in play atevery show:1. Increase market share – find newcustomers.2. Increase share of customer – sellmore products/services to existingcustomers.3. Introduce new products – whatbetter place to show your newproducts than to an audience thatcomes primarily to see what is NEW.4. Position or reposition – changethe market's perception of yourcompany or your brand.

ExhibitionsReview | September-October 2015 |7

Welcome to Abu Dhabi ConventionBureau

Abu Dhabi Convention Bureau(Abu Dhabi CB) drives andsupports the development

and promotion of business eventstourism throughout the emirateefficiently, effectively, and transpar-ently, and in partnership with all itsstakeholders. Its main mission is tochampion the emirate as a dynamicglobal business events leader. AbuDhabi Convention Bureau can assistwith any planners’ needs and acts asa one-stop shop, offering freeadvice, help with planning and localknowledge.?

Hallmarked by a strong, stakeholderprogramme, Abu Dhabi’s tourismpartners are ready to more than liveup to Travel Weekly UK’s naming ofthe destination as ‘arguably one ofthe world’s most exciting newtourism hotspots.’ And while youwill find much new to excite youabout the destination?, you will stillbe welcomed with our renownedstyle of Arabian hospitality and awillingness to engage you with acenturies-old heritage that is still inevidence today. So whether you

want to thrill delegates with a ride onthe the world’s fastest roller coasterat the expansive Ferrari World AbuDhabi – the world’s largest indoortheme park - give them a genuinefeel of Arabia with a trip to theenticing Oasis City of Al Ain – theemirate’s heritage heartland - or themajestic Liwa Desert, the entrance tothe famed Empty Quarter, theworld’s largest uninterrupted sandmass with some of the tallest sanddunes on earth – the options are asdiverse as the terrain.

The UAE capital was skilfullyrepresented in Brazil this week, asthe Abu Dhabi Convention Bureauattended the largest vocationaleducation and skills excellenceevent in the world.

The World Skills Competition is anevent held every two years, wherehundreds of young skilled people,accompanied by their teachers andtrainers, gather together from aroundthe world to compete before thepublic in the skills of their varioustrades and test themselves againstdemanding international standards.

Over its 60 year history, World Skills

International, which was formerlyknown as the Skill Olympics, hascome to symbolise the pinnacle ofexcellence in vocational training.

The competitors represent the bestof their peers drawn from regionaland national skill competitions heldcurrently in 52 countries andregions, with World Skills 2015 takingplace in the Brazilian city of SaoPaulo from 11th till 16th Aug.

The emirate is represented at the43rd edition of this event by AbuDhabi Convention Bureau in SaoPaulo’s Anhembi Parque, with itsstand organised in collaborationwith its partners Abu Dhabi Centrefor Technical and VocationalEducation & Training (ACTVET),EmiratesSkills, WorldSkills and theAbu Dhabi National ExhibitionCentre (ADNEC).

“Through different thematic areas ofthe stand, visitors will immersethemselves in a virtual journey acrossthe main attractions of Abu Dhabi,”said Mubarak Al Shamisi, DirectorAbu Dhabi Conventions Bureau, adivision of Abu Dhabi Tourism &Culture Authority (TCA Abu Dhabi).

Abu Dhabi Convention Bureau attendsWorld Skills 2015 in Brazil

“The space is organised as alabyrinth or a path, where guests areguided from the main entrance tovisit 'locations': desert, sea,entertainment parks, a souq, a majlisand cultural sightseeing.

“Each space will feature specificactivities that will engage visitors in amultisensory experience. Interactiveand stimulating, the stand main aim isto entertain visitors and raiseawareness of the destination,” headded.

And the Abu Dhabi ConventionBureau has even more reason to beat the event, as it also won the rightto host the next event, the WorldSkills 2017 Competition, the first timethe event will have been held in theMENA region.

With this edition expected to attracta record number of participants,surpassing the previous record setin 2013 in Leipzig, Germany, wherealmost 1,000 participants from 53countries and regions competed formedals in 46 skills, Abu Dhabi’sambition is to attract even more,with 7,000 registered participantsthe target for the 44th edition.


The World Islamic Travel Summit (WITS15), the largest Halal travel event, is to debut in Abu Dhabi in the fourthquarter of 2015.

The inaugural conference and exhibition will cover two halls at the state-of-the-art Abu Dhabi National ExhibitionCentre (ADNEC) from October 19-21, 2015.

Organised under the theme ‘Driving The Halal Tourism Revolution,’ the event will bring together an unprecedentedarray of international specialists, projects, suppliers and policy-makers, and will include an exhibition with over 200participants plus a 1,000-delegate conference, comprising keynote sessions, panel discussions, a Ministerial debateand 150 presentations from 70 international speakers.

WITS15 is being brought to the UAE capital by organiser Cacti Events with the support of Abu Dhabi ConventionBureau – the dedicated business events promotion arm of Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi).

TCA Abu Dhabi has adopted a Halal Travel strategy which has seen it engage with some of the world’s largestsegment operators including Serendipity of the UK and four Abu Dhabi hotels, namely the One-To-One The Village;the Ayla Hotel Al Ain, the Hala Arjaan by Rotana and Al Rawda Arjaan Hotel by Rotana in Abu Dhabi city, which are allnow listed on www.halalbooking com. The authority believes Abu Dhabi’s traditions and product base will havegreat appeal with the Muslim traveller.

World Islamic Travel Summit to Debutin Abu Dhabi


s p e e d | n e w s

in-cosmetics, Brasil 30 September -1October, Expo Center Norte, SäoPaulo, Brasil

Latin America is one of thefastest growing and moreexciting markets in the personal

care industry. Its emergence overthe past five years has beenimpressive, with Euromonitor[1]highlighting that between 2013 and2017 the region will increase itsmarket share to 31 per cent and willcomprise 18 per cent of the globalpersonal care industry[2].

in-cosmetics Brasil, taking placebetween 30th September – 1stOctober 2015, is the only exhibitionin Latin America that is 100%dedicated to raw materials for thepersonal care industry. After asuccessful first ever show last year, itwill once again open the gatewayfor companies looking to tap intothe huge opportunities that exist inthis market.

The event, based in SaoPaulo, is perfectly placed

to position internationalplayers on the doorstepof one of the mostdynamic markets in theworld. Indeed, Brazilitself is leading thecharge in the region. It isnow the third biggestcosmetics and toiletriesmarket in the world after

the USA and China, with itsbeauty and personal care market

forecasted to reach US$55.6bnby 2017 (Euromonitor).

However, it is not justBrazil that has seen rapid recentgrowth. Mexico, the second biggestmarket in the region, was last yearworth just over US$11bn and isexpected to reach US$12bn by2017. Other markets, althoughsomewhat smaller, are alsoexperiencing exciting growth, withColombia, Chile and Peru allexpected to make considerablestrides over the next two years.

There are a number of reasonsbehind this surge. There has beenan increase in disposable income inthe region as many countriesexperience economic growth(mainly thanks to their trade withAsia).This has resulted in anexpanding middle class who havemore aspirational desires than everbefore, more women entering theworkplace and an increasing interestfrom the male population who aremore concerned about theirappearance. All of these factorshave driven a need for more and,

importantly, better quality cosmeticsthan ever before.

The sheer amount of growth and theincreasing influence of the regionwere the reasons in-cosmetics Brasilwas launched last year. 2014 saw2,185 unique visitors looking tosource the latest personal careingredients and formulations from192 exhibitors representing morethan 20 countries. As the only eventof its kind in the whole of LatinAmerica, in-cosmetics Brasil is ableto attract local formulators and R&Dprofessionals and bring them face-to-face with international and LatinAmerican raw materials suppliers.

Exhibitors at the show have theopportunity to showcase theirexpertise by connecting with a hostof buyers gathered in one place,creating the perfect opportunity toget instant feedback. The first editionof in-cosmetics Brasil last year sawattendees from top cosmeticsmanufacturers in Latin Americaincluding Unilever, L’Oréal, BeiersdorfAG, Procter & Gamble, Sanofi,Kimberly-Clark Corp andGlaxoSmithKline Plc.

Cristiane Dios, Chemical Engineerand Cosmetologist at Bossa Nove,Brazil, a visitor to last year’s showsaid: “I loved in-cosmetics Brasil, itwas completely focused oningredients for cosmetics and that isessential for us. When we go toevents that focus on packaging,pharmaceutical ingredients forinstance, we are unable to reach thepurpose of attending, which isresearch. At in-cosmetics Brasil, Ienjoyed everything I’ve seen in

in-cosmetics Brasil – the gateway to arapidly expanding Latin American market

terms of new technologies,innovative and multifunctionalproducts and primarily natural rawmaterials, which is what I waslooking for.”

The show presents the opportunityfor exhibitors to find new clients, setup strategic global alliances anddevelop a significant advantage overtheir competitors by engaging withthe local audience. With 62% of thevisitors to in-cosmetics Brasil 2014holding senior level positions, thequality of discussions and businessleads is consistently at a high level.

Exhibition Manager Daniel Zanettisaid: “Latin America is going to beone of the most important marketsin the personal care sector duringthe next five years.

The recent and ongoing growth istestimony to that, with analystsseeing no let-up in this trend. in-cosmetics Brasil opens up theregion to those who recognise thisopportunity. We have designed theshow to give international players aninsight into a buoyant and yetrelatively untapped market, whilstproviding local companies accessto the latest global developments.

“2014 proved what an importantrole the exhibition could play in thisexciting period of growth for thesector in Latin America. We areconfident that 2015 will cement thisposition and provide the industrywith an invaluable tool for thecoming years.”

or further details visit http://www.in-cosmeticsbrasil.com/


COSMOPACK, the premierinternational trade fair for thebeauty supply chain and part

of Cosmoprof Worldwide Bologna,organised by BolognaFiere, presentsthe first edition of the InternationalBusiness Forum & Exhibition at NewYork’s Hilton Midtown Hotel on 16thand 17th September 2015.

Cosmopack caters for the cosmet-ics industry’s entire supply chainand the 2015 edition brought themost important international firms toBologna: from contract manufactur-ing to major producers of machineryand technology, from primary andsecondary packaging manufacturersto companies specialising in rawmaterials.

The project was launched in 2014with the Cosmopack Symposium,which brought the very best of theItalian and international supply chainto New York, and has sincedeveloped into a forum. This newconcept focuses exclusively on B2Bmeetings and offers companies thechance to meet selected buyersinterested in establishing newbusiness relationships and partner-ships to develop their product lines.

Cosmopack’s International BusinessForum & Exhibition is a vitalnetworking opportunity for thebeauty business community:workshops, in-depth meetings andround tables focusing on theAmerican market enrich the contentof the event, facilitating businessopportunities and encouraging thedevelopment of new projects.

The forum is organised in partner-ship with ICMAD - IndependentCosmetics Manufacturers andDistributors - the trade associationfor the American cosmetics industry,

and with Cosmetica Italia and PoloTecnologico della Cosmesi, whichrepresent the Made in Italy brandthroughout the cosmetics world.

The presence of major internationaltrade publications will also offerparticipants a complete overview ofthe latest market trends.

Duccio Campagnoli, President ofBolognaFiere, said, “CosmopackInternational Business Forum &Exhibition is an event designed andorganised especially for businessesbecause we are firmly in favour ofdeveloping the American market forItalian and European companieswhich manufacture and providehighly advanced solutions fortechnology and creativity in thebeauty industry.

These companies serve the biggestglobal cosmetics firms, includingmany based in America. Enablingthem to meet with top buyers andspecialised press means that theycan experience the US market at firsthand. We already have a strongpresence in the American marketwith the Cosmoprof North Americatrade fair, the biggest in the sector,which we organise in partnershipwith the PBA (Professional BeautyAssociation).

The US market is the leading marketworldwide, ahead of even Chinaand Brazil, and we believe it isimportant to establish a meetingplatform for the East Coast, home ofthe manufacturing district for thebiggest American cosmetics firms.Thanks to our partnership withCosmetica Italia and PoloTecnologico della Cosmesi we canoffer this opportunity to a selectedgroup of businesses, with the aim ofgiving them a service which is

COSMOPACK PRESENTS:INTERNATIONAL BUSINESS FORUM & EXHIBITION

increasingly fitting to the globalscenarios that they operate in.”

Fabio Rossello, President ofCosmetica Italia, commented, “Ourassociation also welcomes this newedition of Cosmopack InternationalBusiness Forum & Exhibition in NewYork. The American event enhancesthe value of the entire cosmeticsindustry supply chain, with a specialfocus on subcontracted producers,who have stood their ground solidlyduring the crisis of the last few years.In particular, the industrial output

value of over 9,300 million eurosconfirms the sector’s ability to react.Evidence of this ability can be seenon the international markets, whereItalian production has demonstratedits capacity and potential with anincrease of 5% in 2014. Industrialindicators such as qualifiedemployment, constant investment inresearch and innovation and often-overlooked financial solidity alsoplay a vital part in consolidating thisexcellence. Cosmetica Italia hasdrawn attention to the value of thewider cosmetic supply chain


through an extensive study, rangingfrom ingredients to machinery viapackaging to the finished product.This has highlighted the excellenceof the individual links in the chainand, most of all, its ability to be anintegrated competitive system worthmore than 14,000 million eurosoverall and with a predicted growthof 3% in 2015. Just as in the firstedition, cosmetic manufacturingfirms taking part in the event will beoffering local buyers all theproficiency and competitiveflexibility of the Made in Italy system,an expert mix of technology,innovation, creativity, quality andreliability of cosmetic products.”Matteo Moretti, President of PoloTecnologico della Cosmesi, said,“The New York event is an occasionnot to be missed for the PoloTecnologico della Cosmesi. It’s an

ideal platform for our association todemonstrate its work in promotingincentivisation and spreadingtechnological innovation within thecosmetics sector, as well as itssupport for internationalisationinitiatives by associated businesses.Cosmopack International BusinessForum & Exhibition in New York isthe ideal place for establishingpartnerships and economies ofagglomeration and fostering theexchange of best practicesbetween companies.”

The USA, which according to thelatest industry research is the mostimportant market in the beautysector, with impressive growth ratespredicted until 2018, is a market thathas always anticipated trends in thecosmetics industry. New York hasbeen chosen as the ideal location

for an event that aims to be aninternational meeting point for thebeauty business community, whereall the components of the supplychain will come together.The forum has been designed withthe beauty industry and for thebeauty industry. The most importantAmerican retailers interested indeveloping their own cosmeticproduct lines, the major importersof packaging and machinery for thecosmetics industry, the decision-makers for the leading manufactur-ers, as well as brands in search ofinnovations for their product lines,will all be invited to take part in themeetings.

The project is designed to cater forthe make-up, skin care, nail,products containing alcohol andpersonal care sectors.

BolognaFiere Group, the world’sleading trade fair organiser in thecosmetics, fashion, architecture,building, art and culture sectors,features over 80 national andinternational exhibitions in itsportfolio. BolognaFiere Cosmoprof,a BolognaFiere Group company, isthe organiser of Cosmoprof andCosmopack. Cosmoprof is aninternational platform, with events inBologna (established 1967), HongKong (established 1996) and LasVegas (established 2002).Cosmoprof North America, whichhas been held in Las Vegas for thelast 12 years, is organised by NorthAmerican Beauty Events LLC, a jointventure between BolognaFiereGroup and the Professional BeautyAssociation, the leading beautysector association in the USA.


There’s something to look forward to in October! BEAUTY

FORUM MUNICH is going to be 30 years old, and will be

celebrating with fabulous highlights and special events. Famous

beauty experts will exhibit the latest trends, and make-up and nail

championships will offer top artists in the field the chance to demon-

strate their skills.

More than 880 international companies and brands will exhibit their

latest products, treatments and trends from all areas of the professional

cosmetics sector.

GREAT EDUCATION POSSIBILITIES WITH FUN

BEAUTY FORUM MUNICH offers in its anniversary year even more

possibilities for your personal education and training. A lot of work-

shops in different topics will be offered. You can find the programme

on www.beauty-fairs.de/munich in the area “conference/workshop-

program”.

New: two academic congresses, the 1st Anti-Aging congress and the

5th podology congress

Company presentations, speeches and shows complete the further

and education programme.

MAKE-UP-SHOW: MULTIPLE COLOUR LOOKS

Highly regarded make-up artist Horst Kirchberger shows you how you

can exploit the full range of colour variety in style, while at the same

emphasising your own personal look. Don’t miss this event, when he

will be demonstrating neat Multiple Colour Looks on a model and on

ladies from the audience. Just come to the BEAUTY POINT on

Saturday, 17 October from 1.00 to 2.00 pm.

MAKE-UP- AND HAIR-SHOW: MUNICH HAIR ACADEMY –

TRENDSTYLES 2015

30 YEARS BEAUTY FORUM MUNICH


The perfect combination of make-up and hairstyling can be experienced at

the BEAUTY POINT on Saturday, 17 October from 3.00 to 4.00 pm. The

stage show of the Munich Hair Academy powered by Paul Mitchell, with

proprietor Christian Siferlinger, gives you a chance of seeing what’s hot in

2015.

FASHION-SHOW: NATASCHA OCHSENKNECHT POWERED BY

CATHERINE NAIL COLLECTION

A special guest visits the BEAUTY POINT on Sunday, 18 October from 2.00

to 3.00 pm. Natascha Ochsenknecht will be appearing in a fashion show

along with trendy designer Timm Süssbricht.

28TH INTERNATIONAL MASTERS' AWARD MAKE-UP 2015

Swing music will be in the air at the 28th International Masters' Award for

Make-up on Saturday, 17 October. The event will be entirely under the

auspices of the Twenties. Winners of the various national BEAUTY FORUM

Make-up Awards will be fighting it out. Experience this exciting international

championship live!

30th BEAUTY FORUM MUNICH – DATA & FACTS

Save the date! 17th / 18th of October 2015

Location: Messe München International, Munich/Germany

Opening times: Saturday, 9.00h – 18.00h; Sunday, 9.00h – 17.00h

Organised by: Health and Beauty Germany GmbH, www.beauty-fairs.de/

munich

Our special service to you!

Free-of-charge entry to BEAUTY FORUM MUNICH for Indian visitors!

SPECIAL OFFER FOR COMPANIES – 2ND BEAUTY FORUM CONNECT!

For the anniversary edition of BEAUTY FORUM MUNICH we'll invite you once

again to the BEAUTY FORUM connect – Matchmaking Event!

BEAUTY FORUM connect is your platform for effective b2b networking &

matchmaking.

The 2nd BEAUTY FORUM connect - Matchmaking Event will take place on the

30th BEAUTY FORUM MUNICH 2015 on 17th and 18th October 2015. It is

free of charge for exhibitors of 30th BEAUTY FORUM MUNICH!

All information: www.beauty-fairs.de/munich and

www.connect.beauty-forum.com


Undisputed positive feedbackserves as affirmation of thestrength and status of the

leading beauty event LAS VEGAS,NV (July 16, 2015) – CosmoprofNorth America (CPNA) furthered itsreputation as the leading B2B beautytrade show by introducingrevolutionary technologies andforward-thinking programs at itsrecent event, held annually atMandalay Bay Convention Center inLas Vegas.

Close to 30,000 attendees engagedwith a record-breaking 1,017exhibitors from 39 countries todiscover unique brand launches;product innovations; new channelsfor distribution, packaging, andmanufacturing; and to form keyrelationships with top industryprofessionals and retailers. Thethree-day event, which takes placeunder one roof encompassing morethan 252,908 square feet, remainsthe single most important network-ing opportunity in the United Statesfor all sectors of the global beautyindustry.

CPNA is organized by NorthAmerican Beauty Events, a jointventure between BolognaFiereS.p.a., a leading Italian-basedorganizer of international tradeshows such as CosmoprofWorldwide Bologna, and theProfessional Beauty Association(PBA), one of North America’slargest and most influential tradeassociations representing allcategories in the professional beautyindustry. The latter hosted its annualPBA Beauty Week, also at MandalayBay Convention Center, in conjunc-tion with CPNA’s show, giving CPNAattendees even more unfilteredaccess to industry happenings andthe ultimate platform for one-stopnetworking.

This year’s event had a strong

international presence featuring 9country pavilions representingcultural beauty from: Australia, Brazil,China/Tawain, Ecuador, Italy, Pakistan,Peru, South Korea and Spain. Theevent hosted 356 internationalexhibitors representing 39 countries.Major Retailers Major retailers cometo CPNA to find what’s the newestand best in beauty from entrepre-neurial companies. Organizationssuch as Barney’s NY, Ulta, C.O.Bigelows, Apothia, Duane Reade,HSN, Kohl’s, HSN, Pharmaca,Amazon.com, Beauty.com, BeautyBar, Murale, MAS Global,CHALHOUB Group and many morewere all present at the show.Introduction of New Special Areas& Social Programs CPNA introduced3 brand new special areas to itslineup: Discover Scent, IBFE - Focuson the Beauty Supply Chain andTones of Beauty. Discover Scentlocated on the Beauty Avenuefeatured 13 companies representingartisanal high end fragrances andfragrance suppliers and wasdeveloped in partnership withSniffapalooza, a robust organizationthat unites fragrance aficionados andindustry heavyweights worldwide.Tones of Beauty also made its CPNAdebut in an effort to cater to thegrowing multicultural beauty market.Ten brands across 5 distinctcategories – skin, hair, cosmetics,fragrance, and lifestyle – werecurated by Corey Huggins of love,Aunt Bonnie to exhibit as innovatorsin the polyethnic market.

Another program freshly added tothe exhibition was the InternationalBusiness Forum & Exhibition – Focuson the Beauty Supply Chain. Thisnew area serves as a businessplatform for companies specializedin packaging, machinery, OEM andraw materials, which gave them theopportunity to present to beautyprofessionals innovative technolo-gies and new projects in an effort to

ANNOUNCES RECORD-BREAKING NUMBERS AND SUCCESS OF NEW PROGRAMS POST-SHOW

COSMOPROF NORTH AMERICA 2015


fulfill the request for innovation and research of the North-American beautymarket.

To support the new focus on fragrance, CPNA partnered with Air Aromawho developed a custom fragrance that was piped into several areas of theexhibition, while to support the packaging sector The Dieline Awardshonoring packaging innovators hosted a special pop-up installation makingits first appearance at CPNA. Tones of Beauty also welcomed a select groupof multicultural digital influencers who created live brand and consumer

interactions throughout the course of the event.The B2B Connection Hub Ensuring maximum brand visibility for its exhibitorsand guests, CPNA enabled connections with key buyers and leading onlineinfluencers. As part of the Domestic Buyer, International Buyer, DiscoverBeauty Buyer and IBF&E- Focus on the Beauty Supply Chain buyer programsover 750 one-on-one meetings occurred throughout the show. In addition,and unique to CPNA, leading TV shopping channels EVINE Live, HSN andQVC auditioned 22 select brands onsite to find their next winning on-airproducts. The US Commercial Service group also hosted nearly 350 export


counseling meetings and arrangedapproximately 225 meetingsbetween US exhibiting companiesand international buyer delegates.Leading online personalities were inattendance and shared news fromthe show floor with their followers.The invited bloggers have acombined audience of 20 millionfollowers. They posted live from theshow floor on Instagram, Facebookand Twitter, getting more than200,000 engagements to date.

The growth of existing initiativesFrom the Interactive Experience andInteractive Technology area to thepopular BOUTIQUE samplingprogram and stellar educationsessions, CPNA's existing initiativessurpassed expectations andwowed attendees. Courtesy ofdrom Fragrances, mycoocoon, andPulsar, CPNA’s Interactive Areaboasted a mood alteringmultisensorial experience that

married the visual (chromatherapy)with scent (fragrances that match thecolor moods) and the auditorysense (music to match the colormoods). In addition, the InteractiveTechnology Area offered uniqueexhibits from FaceCake MarketingTechnologies, Good Apple Digital,and Hone.

Attendees also flocked to theBOUTIQUE sampling area to curatetheir own beauty box, created byHCT Group, and helped raise a littleover $16,000 for City of Hope.Attendees had ample opportunityto experience all things beauty: over1,500 people fully immersedthemselves in the coveted educa-tion conferences moderated byexecutives from ICMAD, F.I.T., CEW,WWD, Beauty Store Business, BeautyPackaging, INC. Magazine and more.CPNA hosts PBA Beauty Week Oneof the most anticipated events wasPBA Business Forum featuring Beauty

Pitch with renowned entrepreneursMark Cuban and John Paul DeJoria(Co-founder, Paul Mitchell Hair Care).

After a brief Q&A session moder-ated by PBA Chairman ScottBuchanan with Melissa Goldstein(Beauty Director, Martha StewartLiving) and Neil Parmar (INC.com),five pre-selected companiesreceived the opportunity to pitchtheir brands and products live -- toCuban and DeJoria. The winningcompany, 100% Pure received aone-year mentorship from Cubanand a $10,000 cash prize, courtesyof the private equity firm TSGConsumer Partners in conjunctionwith CircleUp.

The 2015 North American HairstylingAward winners were recognizedduring a star-studded awardsceremony on July 12, 2015 at theMandalay Bay Resort & Casino in LasVegas. Held during PBA Beauty

Week, North America’s largest, mostinclusive beauty event, NAHA drewmore than 3,000 attendees to theevent, while thousands tuned in towatch PBA’s live streaming broadcastonline at nahalive.com. This year’scelebration was hosted by BradGoreski, a TV personality, fashionstylist, lifestyle expert and one of thenew hosts of E!'s "Fashion Police."NAHA's top honor, Hairstylist of theYear, was presented to RobertGrimes from RLG Salon in Austin, TX.This is Grimes’s first NAHA Hairstylistof the Year honor. This year alsoincluded a NAHA first, with theaddition of the Nail Professional ofthe Year category.

Cosmoprof North America willreturn to Mandalay Bay ConventionCenter for its 2016 event July 24 -26. Stay tuned towww.cosmoprofnorthamerica.com


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BeautyAsia brushed its fair with agraceful finish last Friday asexhibitors packed their goods

and exchanged warm farewells withone another. The 3-day beauty tradeexhibition, which ran from 28 – 30January, welcomed industryprofessionals from all over the worldto discover the latest beautyproducts and trends.

The 19th edition of the region’smost established beauty, wellnessand spa trade show saw a 25 percent increase in participation fromforeign exhibitors, hailing fromcountries such as Italy, Japan, Korea,Taiwan, Malaysia and more. Localexhibitors who wanted to buildexposure for their brand also lenttheir support to the annual beautytrade fair.

Foreign exhibitors such as Koreanbeauty products distributor KU-Gtepand Japanese distributor AmbitiousCo. commended BeautyAsia as aneffective platform for business andnetworking opportunities.

Jo Min Jun of KU-Gtep said, “This isour first time at BeautyAsia andwe’ve met many international visitorsfrom Spain, Japan and China. It hasbeen a positive experience for usand we will most likely be backagain for the next show.”

Japanese exhibitor Yoshiaki Uo ofAmbitious Co. added, “We’re very

happy with BeautyAsia. Ourobjective of coming to BeautyAsiawas to do a market test and wehave managed to understand thebeauty needs in Singapore and Asiaas a whole.”

Exhibitors are also choosing tolaunch their newest and latestproducts and technologies at theannual trade fair. They includeleading Singapore distributor of nailand spa products U Gateway, whichlaunched Gelibility, a product whichchanges nail polish into gel polish;and ArtPro Nailgraphic Pte Ltd,which launched a cutting-edge nailprinter that is capable of printingpreset or customised designsdirectly onto fingernails.

Ling Wong, Managing Director of UGateway, said that the company hasexhibited at BeautyAsia for morethan 5 years. “BeautyAsia presents agood opportunity for us to get newbusiness leads and build brandawareness for our new products.”

Gillian Loh, Project Manager of LinesExhibition said, “With an increasingparticipation of foreign exhibitorsyear-on-year, BeautyAsia prides itselfas a cosmopolitan hub in the regionfor trade professionals to networkand build connections.

“As BeautyAsia enters into its 20thrun next year, we hope to achieve abigger and better show for business

More foreign exhibitors attendedBeautyAsia 2015

owners, importers, distributors and manufacturers who are looking toexpand their business and build brand awareness in the beauty andwellness industry.”

In conjunction with BeautyAsia 2015, crowd favourite NailsAsia™ ended its9th International Nail Art Competition with a stunning spectacle of modelsdressed in vibrant floral costumes and nature-inspired nail designs. Morethan 90 contestants from the region participated in the competition.


September october 2015

Documents

Transcript of September october 2015