September 26 Retail Forum for Amsterdam Digital Communication
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Retail Forum for Digital Communication September 26 Amsterdam Scala, Inc. is a global provider of digital communications software. Founded in 1987, our headquarters are based near Philadelphia, Pennsylvania with additional operations in California, United Kingdom, Norway, the Netherlands, India, China and Japan. Our multimedia software platform powers thousands of digital communications solutions around the world including the digital communications and signage networks of some of the world’s most successful companies including: Rabobank, UBC, IKEA, DNB, Kiwi, Burger King, T-Mobile, KPN, Statoil, Audi, MediaMarkt - Saturn, Colruyt, Disneyland Resort Paris, McDonald’s, Norgesgruppen, Shell Fresh, Esso, Ericsson, Rikstoto, Veolia and IBC-13. How to accelerate from the starting grid to winning the Digital Communication race The latest trends that are truly delivering positive outcomes that have transitioned Digital In-Store Communication from a “Special Projects” budget to an absolute requirement in the store planning phase. We are delighted to inform you about an informative and interactive forum that is fully focused on the latest digital in-store communication concepts. Please join Scala, a leader in Digital Communications Software, for this event, which will take place on September 26 in the “Zuiderkerk” in the center of Amsterdam. We understand that brands and retailers are challenged to renew themselves continuously to attract and secure the loyalty of their existing clients and attract new customers. Leading industry speakers and inspiring case study presentations will offer you innovative thought leadership perspectives on trends that are truly delivering positive outcomes. Trends that have transitioned Digital In-Store Communication from a “Special Projects” budget to an absolute requirement in the store planning phase. More and more retail businesses around the globe – who understand that communication is the key to success – realize that digital in-store communication solutions truly command attention and delivers results. Digital communication is incredibly successful at the point of purchase (POP) and that is crucial. However, retailers often ask themselves: “What is the ROI of this customer interaction strategy? And how does this fit into my omni-channel communication strategy?” These are only two of the questions that will be addressed during the presentations and networking discussions on September 26. The Retail Forum will start at 10am and end at 2.30pm. Consumer behavior nowadays is interlinked across multiple channels and shoppers are seeking for immediacy. This has a big effect on the importance and role of your point of purchase communication. Understanding shopping patterns, analyzing behavior and buying habits and, most importantly, connecting the dots between these factors have become key drivers for messaging to the right audience at the right time at the right spot.
Transcript of September 26 Retail Forum for Amsterdam Digital Communication
Retail Forum for
Digital Communication
September 26
Amsterdam
Scala, Inc. is a global provider
of digital communications
software. Founded in 1987, our
headquarters are based near
Philadelphia, Pennsylvania with
additional operations in California,
United Kingdom, Norway, the
Netherlands, India, China and
Japan. Our multimedia software
platform powers thousands of
digital communications solutions
around the world including the
digital communications and
signage networks of some of the
world’s most successful companies
including: Rabobank, UBC, IKEA,
DNB, Kiwi, Burger King, T-Mobile,
KPN, Statoil, Audi, MediaMarkt -
Saturn, Colruyt, Disneyland Resort
Paris, McDonald’s, Norgesgruppen,
Shell Fresh, Esso, Ericsson,
Rikstoto, Veolia and IBC-13.
How to accelerate from the starting grid to winning the Digital Communication race
The latest trends that are truly delivering positive outcomes that have transitioned Digital In-Store Communication from a “Special Projects” budget to an absolute requirement in the store planning phase.
We are delighted to inform you about an informative and interactive forum that is fully focused on the latest digital in-store communication concepts. Please join Scala, a leader in Digital Communications Software, for this event, which will take place on September 26 in the “Zuiderkerk” in the center of Amsterdam.
We understand that brands and retailers are challenged to renew themselves continuously to attract and secure the loyalty of their existing clients and attract new customers. Leading industry speakers and inspiring case study presentations will offer you innovative thought leadership perspectives on trends that are truly delivering positive outcomes. Trends that have transitioned Digital In-Store Communication from a “Special Projects” budget to an absolute requirement in the store planning phase.
More and more retail businesses around the globe – who understand that communication is the key to success – realize that digital in-store communication solutions truly command attention and delivers results. Digital communication is incredibly successful at the point of purchase (POP) and that is crucial.
However, retailers often ask themselves: “What is the ROI of this customer interaction strategy? And how does this fit into my omni-channel communication strategy?” These are only two of the questions that will be addressed during the presentations and networking discussions on September 26. The Retail Forum will start at 10am and end at 2.30pm.
Consumer behavior nowadays is interlinked across multiple channels and shoppers are seeking for immediacy. This has a big effect on the importance and role of your point of purchase communication. Understanding shopping patterns, analyzing behavior and buying habits and, most importantly, connecting the dots between these factors have become key drivers for messaging to the right audience at the right time at the right spot.
September 26
Amsterdam
How to accelerate from the starting grid to winning the Digital Communication race
The latest trends that are truly delivering positive outcomes that have transitioned Digital In-Store Communication from a “Special Projects” budget to an absolute requirement in the store planning phase.
Retail Forum for
Digital Communication
“Narrowcasting” or “digital signage” has made rapid advances in the last several years and now encompasses new technologies, devices and operating systems such as advanced analytics, mobile devices, Android, iOS, HtML5 programming and data visualization. Combining this with the emerging omni-channel concept and you can state that it has truly evolved into “Digital Communication”.
These new concepts within Digital Communication allow interaction and dynamic generation of content that will have the most impact at a particular place or point in time. An effective digital communication solution commands the attention of those whose minds are pulled in multiple directions— ranging from fashion, “do it yourself”, FMCG and supermarket shoppers to bank clients and restaurant guests.
E-commerce and brick-and-mortar will continue to meld together. Mobile devices, in-store screens and even “intelligent furniture” are communication elements that brands and retailers can use to interact with their target audiences. It all has to do with that one main objective to create that unique customer experience… that WOW effect.
The Retail Forum is created also to share each other’s visions, opinions and learnings in networking sessions about the latest interactive POP strategies. Think of: geolocation marketing, virtual couponing and “click and collect” tactics. And how important is it to “lead” your customer through your omni-channel interaction path stimulating them to share their shopping experience via social networks?
Join us for the Retail Forum at the International Scala Conference and discover how your company can benefit from the latest in-store digital communication solutions and exchange best practices and experiences with thought leaders in the industry during inspiring presentations and the networking lunch.
Forum for Digital
In-Store Communication
September 26
Amsterdam
How to accelerate from the starting grid to winning the Digital Communication race
The latest trends that are truly delivering positive outcomes that have transitioned Digital In-Store Communication from a “Special Projects” budget to an absolute requirement in the store planning phase.
Sign up now by e-mailing your contact details to [email protected] or call us at +31 – (0)43 – 35 88 300. Participation is completely free of charge.
We hope to see you in Amsterdam!
Best Regards,
PS: We have chosen a completely refurbished monumental (former) church in the heart of Amsterdam, called the “Zuiderkerk” for this conference. The venue is located near a popular square called the “Nieuwmarkt”. And there is a subway/metro station right in front of the church, which is only 1 stop from Amsterdam Central Train Station, which has a direct connection to Amsterdam Schiphol Airport.
Frank LarsenSr. Vice President Sales and Services EMEAScala
Harry HornVice President Marketing GlobalScala
