Seo Vancouver by Vancouver based Internet Marketing Company
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Transcript of Seo Vancouver by Vancouver based Internet Marketing Company
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Ideation & Strategic Management of Internet PresenceIsmoip.com
Search Engine Optimization
Killer Marketing Channel often underrated
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Ideation & Strategic Management of Internet PresenceIsmoip.com
Searches / Month Worldwide
Source: ComScore Feb 2010 report.
87.80 Billion
8.53 Billion
4.09 Billion
9.44 Billion
10.11 Billion
Google Sites
Yahoo Sites
Baidu Sites
Microsoft Sites (Bing etc)
Others
131 Billion
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Ideation & Strategic Management of Internet PresenceIsmoip.com
Highest Conversion Rate*
Source: ComScore 2009 report for Retail Industry. Conversion rate for traffic from other sources like email & Comparison shopping websites is 4.4% and 0.8% respectively
Search
16.2%
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Ideation & Strategic Management of Internet PresenceIsmoip.com
Click Distribution for Google Search Results
Source: http://training.seobook.com/google-ranking-value . Figures are rounded off. 90% people click on results appearing on Page 1 itself and only 10% goes to 2nd page.
|------------Page 1 Ranking-----------------|
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Ideation & Strategic Management of Internet PresenceIsmoip.com
Real Estate Vancouver 135,000
Chinese Restaurant Vancouver 8,232
Grouse Mountain 165,000
Sustainability Vancouver 3,800
Vancouver Canucks 301,000
*Number of broad searches performed/month on Google for respective keywords. This is to explain the fact that, no matter in which business you are, your customers are searching you on Google. If a city based search volume is so high, then imagine worldwide volume
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Ideation & Strategic Management of Internet PresenceIsmoip.com
5 step Ismoip approach to SEO
*Each step explained in next slides.
Research
Results
Implement
Measure
Maintain Lead
Links to Best websites onSEO are provided on Slide 12
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Ideation & Strategic Management of Internet PresenceIsmoip.com
Step 1
Contact us to get your personalized SEO research report, it will give you a detailed analysis of what your customers are searching and what your competitors are doing.
Research
• Target Market : Each business have unique target market
•Competitor Analysis : From which keywords your competitor’s are getting the maximum traffic to their website
•Keyword Analysis : Which are the most relevant and superior customer acquisition keywords for your business
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Ideation & Strategic Management of Internet PresenceIsmoip.com
Step 2
Contact us to get your personalized SEO research report, it will give you a detailed analysis of what your customers are searching and what your competitors are doing.
Measure
•Measure the Search engine market for your product
• Measure the expected traffic from each keyword
•Measure the Return on Investment (ROI) from the whole SEO project
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Ideation & Strategic Management of Internet PresenceIsmoip.com
Step 3
Contact us to get your personalized SEO research report, it will give you a detailed analysis of what your customers are searching and what your competitors are doing.
Implement
• Optimize the website content for selected keywords
• Optimize the URLs & Meta tags
•Create the inbound link ecosystem
•Produce Viral so that your inbound links for respective keywords keeps on increasing
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Ideation & Strategic Management of Internet PresenceIsmoip.com
Step 4
Contact us to get your personalized SEO research report, it will give you a detailed analysis of what your customers are searching and what your competitors are doing.
Results
• In 2 weeks to 3months the results starts pouring in
• Analyse the increase in traffic so as to optimize further
• Explain the process to the client
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Ideation & Strategic Management of Internet PresenceIsmoip.com
Step 5
Contact us to get your personalized SEO research report, it will give you a detailed analysis of what your customers are searching and what your competitors are doing.
Maintain
• Maintaining the lead over competitors is an ongoing process
• Based on the result & competitor analysis we keep on increasing the inbound links and tweaking other important factors as per the requirement
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Ideation & Strategic Management of Internet PresenceIsmoip.com
Contact us to get your personalized SEO research report, it will give you a detailed analysis of what your customers are searching and what your competitors are doing.
SEO Resources
We have not mentioned any technical stuff as there are tons of websites and forums explaining about SEO. Some of the best SEO resources are:• http://www.seochat.com/ Explains every aspect of SEO, contributed by SEO experts
•http://en.wikipedia.org/wiki/Search_engine_optimization Wikipedia SEO page
•http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35291 Google’s self explanatory SEO page
•http://www.seomoz.org/ Lots of SEO tools
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Ideation & Strategic Management of Internet PresenceIsmoip.com
Contact us to get your personalized SEO research report, it will give you a detailed analysis of what your customers are searching and what your competitors are doing.
Other Ismoip Services
Viral Marketing
Search Engine Marketing
Social Media
Paid Ads Management
Internet Presence Management
Website enhancement
Internet Strategy Consulting
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Ideation & Strategic Management of Internet PresenceIsmoip.com
Vancouver based unique Internet Marketing Company
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