Seo Vancouver by Vancouver based Internet Marketing Company

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Ideation & Strategic Management of Internet Presence Ismoip.com Search Engine Optimization Killer Marketing Channel often underrated

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This Presentation explains Ismoip's approach to SEO (Search Engine Optimization). Ismoip is Vancouver based Internet Marketing Company

Transcript of Seo Vancouver by Vancouver based Internet Marketing Company

Page 1: Seo Vancouver by Vancouver based Internet Marketing Company

Ideation & Strategic Management of Internet PresenceIsmoip.com

Search Engine Optimization

Killer Marketing Channel often underrated

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Ideation & Strategic Management of Internet PresenceIsmoip.com

Searches / Month Worldwide

Source: ComScore Feb 2010 report.

87.80 Billion

8.53 Billion

4.09 Billion

9.44 Billion

10.11 Billion

Google Sites

Yahoo Sites

Baidu Sites

Microsoft Sites (Bing etc)

Others

131 Billion

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Ideation & Strategic Management of Internet PresenceIsmoip.com

Highest Conversion Rate*

Source: ComScore 2009 report for Retail Industry. Conversion rate for traffic from other sources like email & Comparison shopping websites is 4.4% and 0.8% respectively

Search

16.2%

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Ideation & Strategic Management of Internet PresenceIsmoip.com

Click Distribution for Google Search Results

Source: http://training.seobook.com/google-ranking-value . Figures are rounded off. 90% people click on results appearing on Page 1 itself and only 10% goes to 2nd page.

|------------Page 1 Ranking-----------------|

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Ideation & Strategic Management of Internet PresenceIsmoip.com

Real Estate Vancouver 135,000

Chinese Restaurant Vancouver 8,232

Grouse Mountain 165,000

Sustainability Vancouver 3,800

Vancouver Canucks 301,000

*Number of broad searches performed/month on Google for respective keywords. This is to explain the fact that, no matter in which business you are, your customers are searching you on Google. If a city based search volume is so high, then imagine worldwide volume

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Ideation & Strategic Management of Internet PresenceIsmoip.com

5 step Ismoip approach to SEO

*Each step explained in next slides.

Research

Results

Implement

Measure

Maintain Lead

Links to Best websites onSEO are provided on Slide 12

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Ideation & Strategic Management of Internet PresenceIsmoip.com

Step 1

Contact us to get your personalized SEO research report, it will give you a detailed analysis of what your customers are searching and what your competitors are doing.

Research

• Target Market : Each business have unique target market

•Competitor Analysis : From which keywords your competitor’s are getting the maximum traffic to their website

•Keyword Analysis : Which are the most relevant and superior customer acquisition keywords for your business

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Ideation & Strategic Management of Internet PresenceIsmoip.com

Step 2

Contact us to get your personalized SEO research report, it will give you a detailed analysis of what your customers are searching and what your competitors are doing.

Measure

•Measure the Search engine market for your product

• Measure the expected traffic from each keyword

•Measure the Return on Investment (ROI) from the whole SEO project

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Ideation & Strategic Management of Internet PresenceIsmoip.com

Step 3

Contact us to get your personalized SEO research report, it will give you a detailed analysis of what your customers are searching and what your competitors are doing.

Implement

• Optimize the website content for selected keywords

• Optimize the URLs & Meta tags

•Create the inbound link ecosystem

•Produce Viral so that your inbound links for respective keywords keeps on increasing

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Ideation & Strategic Management of Internet PresenceIsmoip.com

Step 4

Contact us to get your personalized SEO research report, it will give you a detailed analysis of what your customers are searching and what your competitors are doing.

Results

• In 2 weeks to 3months the results starts pouring in

• Analyse the increase in traffic so as to optimize further

• Explain the process to the client

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Ideation & Strategic Management of Internet PresenceIsmoip.com

Step 5

Contact us to get your personalized SEO research report, it will give you a detailed analysis of what your customers are searching and what your competitors are doing.

Maintain

• Maintaining the lead over competitors is an ongoing process

• Based on the result & competitor analysis we keep on increasing the inbound links and tweaking other important factors as per the requirement

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Ideation & Strategic Management of Internet PresenceIsmoip.com

Contact us to get your personalized SEO research report, it will give you a detailed analysis of what your customers are searching and what your competitors are doing.

SEO Resources

We have not mentioned any technical stuff as there are tons of websites and forums explaining about SEO. Some of the best SEO resources are:• http://www.seochat.com/ Explains every aspect of SEO, contributed by SEO experts

•http://en.wikipedia.org/wiki/Search_engine_optimization Wikipedia SEO page

•http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35291 Google’s self explanatory SEO page

•http://www.seomoz.org/ Lots of SEO tools

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Ideation & Strategic Management of Internet PresenceIsmoip.com

Contact us to get your personalized SEO research report, it will give you a detailed analysis of what your customers are searching and what your competitors are doing.

Other Ismoip Services

Viral Marketing

Search Engine Marketing

Social Media

Paid Ads Management

Internet Presence Management

Website enhancement

Internet Strategy Consulting

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Ideation & Strategic Management of Internet PresenceIsmoip.com

Vancouver based unique Internet Marketing Company

Ismoip.com