BUSINESS SEO & INTERNET MARKETING

Instructed by: Lacey Faught

DAY 4

• Recap

• Analytics

• Personalized Case Studies

• One-on-One Time

RECAP

SEO In A Nutshell

1. Research

2. On-site optimization

3. Content building

4. Social Media

5. Press Releases

6. Directory Listings

7. Analytics

RECAP

Research Steps

1. Keyword Research

2. Searching for Ranking

3. Finding Competitors

4. Number of Pages

5. Number of Backlinks/Referring Domains

6. Facebook Likes/Activity

7. Google Reviews

8. Directory Listing Consistency

9. Site Age

10.Do the same for competitors

RECAP

On-site Optimization Tactics

1. Title Tag

2. Description Tag

3. Keyword Tag

4. Heading Tags

5. Alt Tags

6. Links

Ways to Build Content

1. Keyword Specific Pages

2. Blog Posts

BACKLINKING

Backlinking Don’ts• Don’t buy a backlinking package

• Engage in link exchanges

• Create websites just for linking

• Trust someone who says they can get thousands of links in a few months

• Fall for words like “authority sites” or “buffer blog networks”

• Create fake social media profiles to link back to yourself

• Leave spammy comments on blogs/sites and place links in them

Backlinking Do’s• Create great content that people will

want to link to

• Post links to that content on relevant social media sites

• Make sure that your major directory listings all link to your site

• Write press releases and distribute them through legitimate companies

• Contact websites in your niche and ask to write guest posts on them

PRESS RELEASES

• 500-1000 words

• Write in 3rd person

• Relevant keywords in:• Title• Summary• Content

• Link to different pages on your site• Home page• Keyword-specific pages• Blog posts

• Use natural anchor text• Different variants of the business

name• Domain name• Post name

• Finish with an About Section to add more content

• Use images

SOCIAL MEDIA

• 30% Shareable Posts- Find content on other peoples’ or business’ pages that others will find entertaining, and repost it on your page

• 30% Informational Posts- Find relevant information/current events regarding your niche and post links to it on your page

• 20% Personal Posts- Photos of your company party, projects you’re working on- anything to make your business look more relatable and appeal to the “human” part of people

• 20% Promotional Posts- Promoting products/services

ANALYTICSTracking your progress

GOOGLE ANALYTICS

• Creating an account

• Installing the code

• Understanding the data

CASE STUDIESResearch for one or two sites, then personalized time

WHAT WOULD YOU LIKE TO DO?

• Research?

• Optimize current site pages?

• Write blogs?

• Work on your Facebook page?

• Install Analytics?

• You will work on what you would like to do for your site, and I will come around and spend a few minutes of one on one time with each of you to help answer questions etc.