SEO tools for 2011 - Wil Reynolds

© 2011 SEER Interactive | All Rights Reserved

Tools for SEO success in 2011

Wil Reynolds @wilreynolds

© 2011 SEER Interactive | All Rights Reserved2

Who saw me last year or in NYC?


Rules…


http://pickwilsbrain.com/#asw11


Do you know who this is?


Can you name one of his most popular songs?


A change is gonna come

-Sam Cooke


Universal Search

Brand Bias

Google’s Renewed Spam Focus


In 13 years of doing SEO I’ve never seen this much

change in the SERPS


1GoalToday


Arm you with insights, strategies

and tools, to prepare for what’s coming


Let’s get started…


20% of queries are locally based

-Google, April 2010


Marissa Mayer moved to local


Game Changer – People like ease


Local Impact on your business

Good: Levels the playing field for local biz

Bad: Aggregator sites


Search “Motorcycle”

Even when not searching local –

Google shows 40% of the results as local

Google gives about 35% of the results to the map


Anyone seeing rankings

upTraffic down


Why you need to check more than

rankings


Google Analytics Intelligence Alerts


Citations


Make sure you get on local lists


Sponsor hyper local events:WordcampPodcamp

Motorcycle Club4x4 / Jeep Club

Tweets get indexed by Google


Who’s an Aggregator?


Your battlefield…


Starts with keyword strategy…


BestReviewTop 10

Buying GuideBest X “for”


Shift Focus To…


Remember people use more words in searches


Notice The Trend


There are still opportunities out there!


Other tools to find these keywords


Anyone here have Sites/Blogs on current

events?


News Suggest


Blogs about products?


Product Suggest


Google Suggest vs Google Product Suggest


Search for “running shoes”

9/10 BRANDS

BIAS is worse than last year


Search for “running shoes for flat feet”

1/10 BRANDS


Soovle


Wil, why all this time on keywords?


Wake me up!


Keyword Research is…


Link building is…


THINK!!!


If you build links and target the wrong

keywords…


You get outranked by

NewsShopping

Local/PlacesBig Brands


And all the other stuff Google is ranking top 10 that you can’t get into…


Right! Go where the universal results are NOT showing


Now lets talk link building


2011 is this the year the un natural link profile

gets slammed?


Google’s webmaster tools

IsFirst warning sign


How to tell if you are An un-natural link

builder


Visual Trends

72


Manual Aggregation – Excel First

73


Link GrowthAnchor textBrand LinksImage linksSitewides


Zemanta helps

Encouraging sharing your content


Notes tool in chrome

Speed up link building


Wouldn’t it be great to know

your competitors most popular content?


You can with…Postrank.com


API!

This can scale, and automatically alert you

to the most popular content


is the year that…


The social graph impacts the link graph


Creepy?


Helpful?


8 Search & Social Takeaways

1. New, don’t invest more than 5% of your time

2. Old tactics are all that works right now3. Building a LOYAL following = asset4. Asking for follows you on Twitter, Facebook

= bad5. Google / Bing can see manipulation in social6. Start following others, interacting w/

customers7. Know what people want with keyword

research8. Google - PageRank for people


The one FREE tool you must be using to compete


Open Site Explorer (FREE)


Find pages getting the most links


Testing team

GREAT Asset!Community linksAllows for social

“Review” content


Anyone here using video to promote their site?


Find the sites embedding your video


YouTube Insights


YouTube Video Links


YouTube Embedded Links


YouTube Suggest


Takeaways

• Getting people who embed your videos to link is easy, pick up the phone and ask.

• Thank them for their interest, give them a “token” of your appreciation.


Why Can’t We Be Friends?

@wilreynolds

youtube.com/wilreynolds

pickwilsbrain.com

seerinteractive.com/blog

SEO tools for 2011 - Wil Reynolds

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