SEO Tips for Small Businesses
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Transcript of SEO Tips for Small Businesses
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#PORTENTUThis is the hashtag
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portent.co/smbSEOwebinarThese are the links
(Yes, use .co, not .com)
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THIS IS YOU
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THIS IS YOU
I am brick
I am mortar
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WHERE YOU WANT TO BE
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THIS IS YOU
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?
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THIS IS YOU
Same joke?
No.
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It really is a series of tubes.
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WHERE DO YOU START?
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STARTSTART
START
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Al Gore
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WEBSITE
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SEOSEOSEO
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On-Site
Off-Site
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WHAT DOES IT MEAN? On-siteNavigationKeywordsImagesHeadingsPage titlesContent
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Fitness anchor text
Image searches
WHAT DOES IT MEAN? Off-site
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GOOGLE ANALYTICSG O O G L E A N A LY T I C S
GOOGLE ANALYTICS
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SMALL BUSINESS DASHBOARD
http://portent.co/R2fkVG
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SMALL BUSINESS BLOG POST
http://portent.co/XnKLiZ
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Visits
Pages
Referrals
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Referrals=
Links
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LINKS, NOT LINCS
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INTERNAL LINKSOptimize your site with internal links to deep pages on your site.
Images, titles, logos, and content are all great places to add links.
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EXTERNAL LINKSAttract links from other websites to your site.
Remember to get links to all your pages, not just your homepage.
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Ask
Friends
Social
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SOCIALSOCIAL
SOCIAL
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Twitter to the rescue
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Follow peers and competition
Follow local news, businesses, chambers of commerce
More Advanced:#PRRequest – find PR pros looking for a quote
search with your business category – “fitness”
HARO - https://twitter.com/helpareportersetup alerts with your category – “fitness”
“health” “diet”
TWITTER OUTREACH
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FACEBOOK PLACE PAGE
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FACEBOOK POSTS
Post interesting, relevant content …with pictures
4 likes, 6 comments, 2 sharesThose 2 shares had 5 likes and another share
Post a coupon, before/after, ask questions, etc.
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postslikes
sharesvisits
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FACEBOOK ADS
Target your audience by
DemographicsLocationSpecific interests
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FACEBOOK ADS
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Your Profile
Your Business Profile
Setup Products/Services
LINKEDIN OUTREACH
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WHY FOURSQUARE?
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BRYDEN SAID SO
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“EVEN SMALL BUSINESSES IN PERU ARE ON FOURSQUARE”
--BRYDEN
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FOURSQUARE OUTREACHB E C AU S E B RY D E N S A I D S O
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Get an online profile
Automatically links tofacebook and twitter
Foursquare is becoming local search resource/engine
FOURSQUARE OUTREACH
Oh, and Bryden is the mayorof Portent
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REVIEW SITES
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Both Bing and Apple Maps are using Yelp for reviews
A couple bad reviews can do major damage to your business online
YELP REVIEWS
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Pictures for AuthorsMe: you have a Google+ account tied to your authorship?
Joe: No. Is Google+ even a thing still?
Me: yes, it's very important I'll send you instructions
Joe: I'm incredulous. I've never known anyone on it
Me: that doesn't matter. Do you want your picture to show up next to your articles in Google? Then you need to sync up your G+ account. Oh, and you do want your pic next to your articles because people click on those results 35% more often1
WHY GOOGLE+
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Pages for PlacesJoe: OK. But I thought you couldn't have a google+ account for anything but your personal identity.
WHY GOOGLE+
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Google+ = Local
WHY GOOGLE?
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Google+=
Local
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LOCALLOCAL
LOCAL
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LOCAL SEARCH
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Get Listed is a useful tool for businesses to check all their online listings at once.
Get Listed also provides local SEO tips in their Learning Center, Blog, and at their Local University educational series.
So, go on, get …listed
LOCAL SEARCH
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DIRECTORIES
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GOOGLE PENGUIN
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LOCALNEEDS
DIRECTORIES
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DIRECTORIESLocal still needs directoriesDirectories build citationsLocal needs citations
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DATA PROVIDERSThese 3 providers power the most influential services
Google pulls data from both Localeze and Infogroup to provide their listings.
Acxiom provides data for Apple Maps
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“IF YOUR BUSINESS INFORMATION IS INCORRECT AT ANY OF THESE MAJOR PROVIDERS, YOU’RE JUST NOT GOING TO RANK AS WELL IN GOOGLE, YAHOO, AND BING”
--DAVID MIHM, GETLISTED.ORG
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NAP
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NAP – LOCAL SEO
Name
Pick your business name; acronyms, ampersands, apostrophesLLC or Inc & or n’ Momma’s or Mamas
Address
Find your address as it’s listed in Google
Phone number
Have a phone number and stick to it in your listings & site
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NAPNeeds address
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CONTENT IS KINGIN LOCAL
CONSISTENCY IS KING
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BUT, I’VE BEEN INCONSISTENT
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HOPE IS NOT LOST
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GOOGLE MAP MAKER
Update information about places you know through Map MakerUpdates are reviewed and approved. Track the history of changes to the listing.
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GOOGLE MAP MAKER
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GOOGLE MAP MAKER
Update information about places you know through Map MakerUpdates are reviewed and approved. Track the history of changes to the listing.
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FIX YOUR LISTINGS
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BUILD FOLLOWERS
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OPTIMIZE YOUR SITE
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GROW YOUR BUSINESS
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PORTENT.CO/smbSEOwebinar
These are the links
(Yes, use .co, not .com)
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Q&A#PORTENTU
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Me:@syzlak
THANK YOU