DIY SEO Tips for Small Businesses from @face4business #ffblive
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Transcript of DIY SEO Tips for Small Businesses from @face4business #ffblive
DIY SEO Tips for Small Businesses
Stacey CavanaghTecmark
@tecmark
SEO is not the answer to all of your online marketing problems.
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But if your business goal requires more traffic (and relevant traffic) then it’s one potential solution
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If you don’t have budget to invest then you’ll need to invest time.
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But where should you even start?
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Things that need to happen first
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Things that need to happen first
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1. Defining goals
Things that need to happen first
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1. Defining goals
2. Researching audience, keywords and competitors
Audience Research
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Get to grips with the basic principles
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http://moz.com/beginners-guide-to-seo
http://www.bing.com/toolbox/webmaster
https://www.google.com/webmasters/tools/
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https://www.analytics.google.com
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200+different rankings
signals
Laying excellent technical foundations…
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Adding useful, brilliant and unique content…
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Then building a big brand buzz around it through inbound links, social mentions and so on
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Start by getting a list of all pages on your site
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http://www.screamingfrog.co.uk/seo-spider/
Prioritise: Meta titles, descriptions and content
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Prioritise: Meta titles, descriptions
and content
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Put a plan in place to create on going content
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DIY Link and Engagement Acquisition Tactics
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Link acquisition isn’t about quantity alone
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And “manipulative” link techniques can get you in trouble.
https://support.google.com/webmasters/answer/66356?hl=en
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EGO BAITING!
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http://buzzsumo.com/blog/40-fears-that-keep-search-marketers-awake-night/
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Resources and Research
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http://www.thinkwithgoogle.com/articles/how-advertisers-can-extend-their-relevance-with-search.html
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Distribute images
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Share images on Flickr under Creative Commons
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And tell people how to attribute
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http://www.imageraider.com
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Keep up to speed with change
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Recommended Readinghttp://moz.com/bloghttp://www.searchengineland.comhttp://www.searchenginewatch.comhttp://googlewebmastercentral.blogspot.co.uk/ http://www.inbound.org http://backlinko.com/ http://www.seobook.com/blog
Thank you
GET IN TOUCH
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http://www.tecmark.co.uk