SEO Rehab & Intervention Wednesday, August 20 th 2008 2.45pm-4.00pm David Naylor (DaveN) – a UK...
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Transcript of SEO Rehab & Intervention Wednesday, August 20 th 2008 2.45pm-4.00pm David Naylor (DaveN) – a UK...
SEO Rehab & InterventionWednesday, August 20th 2008 2.45pm-4.00pm
David Naylor (DaveN) – a UK SEO, Broncowww.davidnaylor.co.uk
This is me
I’m on Vacation ... checking emails
I live here
Ripon, England
I work here
My desk at Bronco, that’s my 1Tb drive
Every SEO Addiction has a price to pay
I wasted thousands of hours checking PageRank, backlinks and anchor text by hand
Now I use those hours to research what I believe the search engines will do next instead of focusing on what they have already done
PageRank does not make you any more money
The time you spend checking your PageRank does not make you money
Over the last 12 months, PageRank on DavidNaylor.co.uk has fluctuated up and down, yet traffic remained the same.
PR3 site can get far more organic traffic than a PR5
PageRank only changes about once per quarter, why waste time checking it daily?
Check PageRank like a professional
When PageRank updates, check your market area
Did everyone move up or move down?
When PageRank matters is if you went down but your market space went up
But people aren’t just addicted to PageRank
Other time wastersBacklinksPages indexedRankings
Feed your addiction with tools
Tools.davidnaylor.co.uk
Rankings Make sure the keyword combinations you are obsessed
about are the ones actually bringing in the money
Rankings If you are checking rankings, do you know which ones
bring home the bacon?
Rankings Look for overall trends discrepancies
Backlink time wasters
How can anyone really check 26,000+ backlinks?
Backlink time wasters
Focus on what matters Every night I check 100,000s of web pages of
changes while I sleep
every day I get to see a new big picture if I want to
I get an email if things change !