Seo Over view
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Transcript of Seo Over view
![Page 1: Seo Over view](https://reader035.fdocuments.in/reader035/viewer/2022062418/554fb845b4c9050e7d8b46ed/html5/thumbnails/1.jpg)
SEO
![Page 2: Seo Over view](https://reader035.fdocuments.in/reader035/viewer/2022062418/554fb845b4c9050e7d8b46ed/html5/thumbnails/2.jpg)
Agenda
• Background.– Introduction to search engines– Introduction to SEO– Problem statement and Explanation
• Factors affecting SEO.
![Page 3: Seo Over view](https://reader035.fdocuments.in/reader035/viewer/2022062418/554fb845b4c9050e7d8b46ed/html5/thumbnails/3.jpg)
Background
The world has changed into a global village. Internet is the Cheapest and fastest way of transferring information. It has proved its importance in business as well as scientific research. Websites are the most important players of this game. So one can earn a lots of money if he is able to sale his product on internet successfully.
![Page 4: Seo Over view](https://reader035.fdocuments.in/reader035/viewer/2022062418/554fb845b4c9050e7d8b46ed/html5/thumbnails/4.jpg)
What websites and internet can do for you?
![Page 5: Seo Over view](https://reader035.fdocuments.in/reader035/viewer/2022062418/554fb845b4c9050e7d8b46ed/html5/thumbnails/5.jpg)
Background
Think about having millions of customers worldwide.
![Page 6: Seo Over view](https://reader035.fdocuments.in/reader035/viewer/2022062418/554fb845b4c9050e7d8b46ed/html5/thumbnails/6.jpg)
Background
Think about reaching people beyond geographical boundaries.
![Page 7: Seo Over view](https://reader035.fdocuments.in/reader035/viewer/2022062418/554fb845b4c9050e7d8b46ed/html5/thumbnails/7.jpg)
Background
Universities can advertise worldwide for students from all over the world.
![Page 8: Seo Over view](https://reader035.fdocuments.in/reader035/viewer/2022062418/554fb845b4c9050e7d8b46ed/html5/thumbnails/8.jpg)
Background
• Scientific and social educational information can be shared swiftly.
![Page 9: Seo Over view](https://reader035.fdocuments.in/reader035/viewer/2022062418/554fb845b4c9050e7d8b46ed/html5/thumbnails/9.jpg)
Background
• Professionals can introduce their products, ideas and services easily.
![Page 10: Seo Over view](https://reader035.fdocuments.in/reader035/viewer/2022062418/554fb845b4c9050e7d8b46ed/html5/thumbnails/10.jpg)
There are hundreds and thousands of websites on the internet increasing every day
![Page 11: Seo Over view](https://reader035.fdocuments.in/reader035/viewer/2022062418/554fb845b4c9050e7d8b46ed/html5/thumbnails/11.jpg)
But the question is, how to Get more business from a newly launched site
Any one can make a website
![Page 12: Seo Over view](https://reader035.fdocuments.in/reader035/viewer/2022062418/554fb845b4c9050e7d8b46ed/html5/thumbnails/12.jpg)
Or one may ask
• How to get noticed on the world wide web
![Page 13: Seo Over view](https://reader035.fdocuments.in/reader035/viewer/2022062418/554fb845b4c9050e7d8b46ed/html5/thumbnails/13.jpg)
Answer
The answer to the above issue is
“search engines” and “directories”.
![Page 14: Seo Over view](https://reader035.fdocuments.in/reader035/viewer/2022062418/554fb845b4c9050e7d8b46ed/html5/thumbnails/14.jpg)
Explanation
• Yes! Search engines like Google, AltaVista, Ask and directories like yahoo, dmoz etc. Normally, people use search engines or directories to search the web worldwide. Top 10 results of the search engine or directories, are most likely to be clicked. Consequently, we are in dire need to get our website in top results. So we need to learn some technicalities of the phenomena
![Page 15: Seo Over view](https://reader035.fdocuments.in/reader035/viewer/2022062418/554fb845b4c9050e7d8b46ed/html5/thumbnails/15.jpg)
What are search engines and directories?
There are different definitions for the term
but all of them tend to point the same thing
lets go through them one by one.
![Page 16: Seo Over view](https://reader035.fdocuments.in/reader035/viewer/2022062418/554fb845b4c9050e7d8b46ed/html5/thumbnails/16.jpg)
What is a Search Engine?
• “Search engine is a software program that searches for sites based on the words that you designate as search terms. Search engines look through their own databases of information in order to find what it is that you are looking for”. REF[1.0.0]
![Page 17: Seo Over view](https://reader035.fdocuments.in/reader035/viewer/2022062418/554fb845b4c9050e7d8b46ed/html5/thumbnails/17.jpg)
OR
• A search engine is a tool designed to search for information on the World Wide Web. Information may consist of web pages, images, information and other types of files
![Page 18: Seo Over view](https://reader035.fdocuments.in/reader035/viewer/2022062418/554fb845b4c9050e7d8b46ed/html5/thumbnails/18.jpg)
How search engines works?
![Page 19: Seo Over view](https://reader035.fdocuments.in/reader035/viewer/2022062418/554fb845b4c9050e7d8b46ed/html5/thumbnails/19.jpg)
Types of Search engines: ref [1.0.2]
• Crawlers/Spiders• Human controlled Search engines(Directories)• Hybrid Search engine (both crawlers and
directory based)
![Page 20: Seo Over view](https://reader035.fdocuments.in/reader035/viewer/2022062418/554fb845b4c9050e7d8b46ed/html5/thumbnails/20.jpg)
Crawlers/spiders
• Crawler/spider is software that visits and reads websites, indexing them at the same time.
![Page 21: Seo Over view](https://reader035.fdocuments.in/reader035/viewer/2022062418/554fb845b4c9050e7d8b46ed/html5/thumbnails/21.jpg)
Human controlled Search engines (directories)
These search engines are often called directories as well. A good example of such search engines will be yahoo.
![Page 22: Seo Over view](https://reader035.fdocuments.in/reader035/viewer/2022062418/554fb845b4c9050e7d8b46ed/html5/thumbnails/22.jpg)
Hybrid Engines
+
![Page 23: Seo Over view](https://reader035.fdocuments.in/reader035/viewer/2022062418/554fb845b4c9050e7d8b46ed/html5/thumbnails/23.jpg)
Every search engine has its own algorithm to calculate page importance.
![Page 24: Seo Over view](https://reader035.fdocuments.in/reader035/viewer/2022062418/554fb845b4c9050e7d8b46ed/html5/thumbnails/24.jpg)
What is Page Rank
• Page Rank is a link analysis algorithm used by the Google Internet search engine that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within the set.
![Page 25: Seo Over view](https://reader035.fdocuments.in/reader035/viewer/2022062418/554fb845b4c9050e7d8b46ed/html5/thumbnails/25.jpg)
Suppose we have 4 websites
AB
CD
![Page 26: Seo Over view](https://reader035.fdocuments.in/reader035/viewer/2022062418/554fb845b4c9050e7d8b46ed/html5/thumbnails/26.jpg)
Initially each Having PR 0.25/1
AB
D C
PR 0.25
PR 0.25
PR 0.25
PR 0.25
![Page 27: Seo Over view](https://reader035.fdocuments.in/reader035/viewer/2022062418/554fb845b4c9050e7d8b46ed/html5/thumbnails/27.jpg)
Let us Denote
OUT=No of links pointing out words any other websiteIN=No of External links pointing in words
A BIN for A
OUT for A
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Suppose B ,C ,D are linking to A
AB
D C
![Page 29: Seo Over view](https://reader035.fdocuments.in/reader035/viewer/2022062418/554fb845b4c9050e7d8b46ed/html5/thumbnails/29.jpg)
B,C and D will thus each confer 0.25 Page Rank to A
AB
D C
PR 0.25
PR 0.25
PR 0.25
PR 0.75
![Page 30: Seo Over view](https://reader035.fdocuments.in/reader035/viewer/2022062418/554fb845b4c9050e7d8b46ed/html5/thumbnails/30.jpg)
Again suppose B , C and D are also linking to each other as well
AB
D C
![Page 31: Seo Over view](https://reader035.fdocuments.in/reader035/viewer/2022062418/554fb845b4c9050e7d8b46ed/html5/thumbnails/31.jpg)
Page Rank of A ?
A
D C
PR (A)=PR(B)/(BOUT) + PR(C)/(COUT) + PR(D)/(DOUT) PR (A)=B(0.25)/(2) + C(0.25)/(1) + D(0.25)/(3)
(0.125)
(0.25)
(0.083)
(0.7
08)
(0.125)
(0.25)
(0.25)
(0.25)
(0.083)
(0.083)
B
![Page 32: Seo Over view](https://reader035.fdocuments.in/reader035/viewer/2022062418/554fb845b4c9050e7d8b46ed/html5/thumbnails/32.jpg)
Problem Statement
• How to Get your website noticed ?• How to get traffic to your website ?• How to get more business?
The answer to all above questions is search
engine optimization (SEO)
![Page 33: Seo Over view](https://reader035.fdocuments.in/reader035/viewer/2022062418/554fb845b4c9050e7d8b46ed/html5/thumbnails/33.jpg)
What is SEO ?
![Page 34: Seo Over view](https://reader035.fdocuments.in/reader035/viewer/2022062418/554fb845b4c9050e7d8b46ed/html5/thumbnails/34.jpg)
S E OSearch Engine optimization
• The process of improving web pages so they rank higher in search engines for your targeted keywords.
Crawlability / Optimized Code
Internal Link Structure
Link Popularity / RelevanceKey Factors
Content Relevance
![Page 35: Seo Over view](https://reader035.fdocuments.in/reader035/viewer/2022062418/554fb845b4c9050e7d8b46ed/html5/thumbnails/35.jpg)
Factors Effecting SEO
![Page 36: Seo Over view](https://reader035.fdocuments.in/reader035/viewer/2022062418/554fb845b4c9050e7d8b46ed/html5/thumbnails/36.jpg)
Optimization can be
ON Page Optimization
OFF page Optimization
![Page 37: Seo Over view](https://reader035.fdocuments.in/reader035/viewer/2022062418/554fb845b4c9050e7d8b46ed/html5/thumbnails/37.jpg)
On Page Optimization
More Concerned with code and layout.• Html Tags. • Structure of Website.• eg.Usage scripts and Css.
![Page 38: Seo Over view](https://reader035.fdocuments.in/reader035/viewer/2022062418/554fb845b4c9050e7d8b46ed/html5/thumbnails/38.jpg)
Technical SEO - Example of Page Elements
![Page 39: Seo Over view](https://reader035.fdocuments.in/reader035/viewer/2022062418/554fb845b4c9050e7d8b46ed/html5/thumbnails/39.jpg)
No Keywords in Meta Tag
![Page 40: Seo Over view](https://reader035.fdocuments.in/reader035/viewer/2022062418/554fb845b4c9050e7d8b46ed/html5/thumbnails/40.jpg)
A better example of meta tags usage
![Page 41: Seo Over view](https://reader035.fdocuments.in/reader035/viewer/2022062418/554fb845b4c9050e7d8b46ed/html5/thumbnails/41.jpg)
A bad way to use scripts
![Page 42: Seo Over view](https://reader035.fdocuments.in/reader035/viewer/2022062418/554fb845b4c9050e7d8b46ed/html5/thumbnails/42.jpg)
A better example of using Script tag and putting the script in external files
![Page 43: Seo Over view](https://reader035.fdocuments.in/reader035/viewer/2022062418/554fb845b4c9050e7d8b46ed/html5/thumbnails/43.jpg)
And So On.....
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OFF page Optimization
More Concerned with other techniques such as
![Page 45: Seo Over view](https://reader035.fdocuments.in/reader035/viewer/2022062418/554fb845b4c9050e7d8b46ed/html5/thumbnails/45.jpg)
Email marketing.
![Page 46: Seo Over view](https://reader035.fdocuments.in/reader035/viewer/2022062418/554fb845b4c9050e7d8b46ed/html5/thumbnails/46.jpg)
Link building Strategies
![Page 47: Seo Over view](https://reader035.fdocuments.in/reader035/viewer/2022062418/554fb845b4c9050e7d8b46ed/html5/thumbnails/47.jpg)
TV or other forms of Advertisement
![Page 48: Seo Over view](https://reader035.fdocuments.in/reader035/viewer/2022062418/554fb845b4c9050e7d8b46ed/html5/thumbnails/48.jpg)
SEO Surf 150$
• SEO Analysis Features • Back link Management Features • Search Engine Analysis • Site Search • Minimizes to the system tray • Comprehensive Support
![Page 49: Seo Over view](https://reader035.fdocuments.in/reader035/viewer/2022062418/554fb845b4c9050e7d8b46ed/html5/thumbnails/49.jpg)
SEO Administrator 200$
• Ranking monitor• Google Data Centers• Snippets viewer• Link popularity checker• Site indexation tool
![Page 50: Seo Over view](https://reader035.fdocuments.in/reader035/viewer/2022062418/554fb845b4c9050e7d8b46ed/html5/thumbnails/50.jpg)
http://www.webconfs.com
• Similar Page Checker• Search Engine Spider Simulator• Back link Anchor Text Analyzer & etc
![Page 51: Seo Over view](https://reader035.fdocuments.in/reader035/viewer/2022062418/554fb845b4c9050e7d8b46ed/html5/thumbnails/51.jpg)
http://www.seochat.com/seo-tools/
• Multiple Datacenter Keyword Position Check• PageRank Lookup• META Analyzer and etc