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SEOSEOCHECKLISTCHECKLIST

POWERED BY

THE BLUE OCEANS GROUP

WHAT YOU RANKfor is largely determined by

On-Page Factors

All the activities that are performed away from your websiteto improve its rankings is OFF-PAGE SEO

how HIGH YOU RANKin search results is largely determined by Off-Page Factors

Umbrella of Off-Page SEO

Earn

Qu

ality

Backlin

ks

Incre

ase Social

Presence

Increase Visibilityon SERP

Improve BrandPresence

Impro

ve Website

Ranking

Bu

ild

Re

leva

nt

Lin

ks

Factors that have +ve impact

1 AUTHORITYDMOZ Listing

Positive Link Velocity

Links from older Domains

Authoritative links to Page and Domain

Natural ratio of relevant links

Social Signals

2

3

RELEVANCE

QUALITY

Keyword (Partial/Related) anchor text

Keyword (Partial/Related) ALT text

Links from relevant sites

Links from country TLDs Domains

Link Stability

High Dwell Time

Total Branded Searches + Clicks

QDS, QDD, QDO

Low Bounce Rate

TRUST

=

To Local BusinessDirectories

To Multiple SearchEngines

To Blog AggregatorWebsites

WAYS TO BUILD BETTER BACKLINKS

SUBMITYOUR SITE

EffectiveWays

HAROHelp a Reporter Out

COLLABORATE

with big mediacontributors like

Forbes as a contentor knowledge partner

PARTICIPATE

in INTERVIEWS

and EVENTS

or as a

SPEAKER

Sign up as a source,

make a quality pitch by

answering journalists

queries. If you do a good

job, your site could

receive backlinks from

authority news sites like

Mashable, The

Huffington Post, The

New York Times etc

MENTION

INFLUENCERS

in your blog posts and

then do influencer

outreach

Build relationships with

bloggers in your industry via

mail, social channels or offline

and links will soon follow you.

Leverage micro influencers

OUTREACH EMAIL

CONTRIBUTE as a GUEST AUTHOR

on popular sites to getpowerful backlinks

WRITE FOR US

Identify sites in your niche thataccepts guest posts. Carefullyread their guest post guidelinesand pitch your article idea thathave the potential to rank andattract links

Grab opportunity

from

BROKEN LINKS404 ERRORS

Build links usingEXPIRED

DOMAINS

301Redirects

DOMAINS

Grab a site that already hascontent and High DA

backlinks and then, 301redirect to your site. Take

care of risk and other factors

Create compelling

and comprehensive

Blog Posts

Publish Research Reports, E-

books, Graphs and other critical

information that would lead to

backlinks ultimately and

automatically by other bloggers

Boost your brand beinga PODCAST GUEST

Being a podcast guest is trendingnowadays and it creates publicityfor you and your site. Most of thehosts link your site on the episodepost. And this way you can earngreat links.

RECLAIM

LINKS

Find unlinked URLs and

Brand mentions. Then,

email or social outreach the

person with a friendly

reminder to add a link. You

can use tools like

Buzzsumo and Mention.net

to find mentions

Use COMPETITORS

research data to get

links

Research backlinks data

of competitors that are

ranking high on Google

via Backlinks tool like

Ahrefs, SEMrush and try

to get backlinks from

their resources

Submit your blogsto Social

Bookmarkingsites

Join and be active on Forums and converse

in communities(site your blog as

a source)

Submit your articlesto Blog

Directories

Submit your blogs to High DA Article

SubmissionSites

Submit your Images,Videos & Infographics

to sites thatare accepting it with

Do-follow links

Creating fascinatingdocuments (PPT or PDF)

and submit them toDocument Sharing

Sites

Cover your sites on themedia coverage by

participating inPress Release

Sites

Question Answer platformsare one of the best platforms

to drive traffic and buildlinks. Participate on thesesites regularly like Quora,

Yahoo answers etc

DO NOT IGNORE these Link Building tactics

BLOG COMMENTINGCreate your profile (with image

and website link) on gravator andthus quality comment on .edu,

.org, .gov or other authority sites

DOC

Q U A L I T YL I N K S

1 2 3

I N V E S T M O N E Y T O G E TQ U A L I T Y B A C K L I N K S

Find events youcan sponsor.

They mentions yourbrand that gives youlinks and ultimatelygives coverage overdifferent platforms

Find charities withwebsites to support.They mention yourbrand story alongwith a link back to

your site

To get initial traction andshares, spend a few dollars onsocial media campaigns. This

strategy will drive traffic,engagement, leads,

conversions and thus, highquality backlinks.

S o c i a l M e d i a   S i g n a l s

Create Profile on Social Media Channelslike Facebook, Pinterest, Twitter,Instagram, YouTube, LinkedIn, etc andupdate with Quality content. Engage withaudience, increase followers, likes, sharesand comments organically. Google lovessocial signals. It will help you get links anddrive ranking and traffic.

Warning!! Critical Off-Page SEO Mistakes to Avoid

A BIG NO!!Don't do such practices,

it will ruin all your efforts and

will result in permanent ban of website...

#1

#2

#3

#4

#5

#6

Be aware of Frauds, Do not Buy Links:

Comment Spamming

Avoid Fiverr

Private Blog Networks (PNB)

Push Button Backlinks

Do not go with any kind of link building service. Google and the other search engines aregetting really good at sniffing out purchased links

Leaving meaningless comments on other blogs with a link back to your website doesabsolutely nothing for your rankings.

Any SEO service on Fiverr is a huge waste of time and money. The links they generate arevery much black hat friendly or useless that carries no weightage.

With the regular updates in Google's algorithm, the smart AI can easily filter the PNBbacklinks. Therefore, Google manually de-indexes all networks that get visible on their radar.

Search engines have smarter AIs that can easily identify the activities happening on your site.Ifyou are getting hundreds or thousands of backlinks on a single push button, that means theselinks are shady or spammy. Search engines will penalise your site and affect your ranking.

Paid Guest PostsReputed sites never ask you for money to publish your guest post. If sites are asking formoney that means the links are shady. Getting do-follow links with the paid guest posting isagainst Google's Webmaster Guidelines.

PRESENTED BY:

REFERENCES

https://www.theblueoceansgroup.com/seo-checklist/

https://support.google.com/webmasters/answer/35769?hl=en

https://www.theblueoceansgroup.com/off-page-seo-checklist/