SEO Tips & Advice

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LEARN SEO CONCEPTS AND TECHNIQUES

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Hummingbird-Friendly Content

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Hummingbird-Friendly Content

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Highlights of This Post

• Consider the “intent” of the searcher when optimizing your content for search

• Create Evergreen Content – Long-lasting SEO Value

• Create Educational Content – Google Loves “How to” Content

• Answer FAQs and Questions That Should Be Asked

• Create Content in a Problem/Solution Format

• Provide Case Studies

• Make Top Tips Content

• Provide Content Based on In-Depth Analysis

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Maximize the SEO Leverage of

Your Images

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Maximize the SEO Leverage of Your Images

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Highlights of This Post

• Images add significant depth, variety and value to the content of your website or

blog

• Therefore, Google Loves Images

• Use An Image Sitemap to Help Google Index Your Images

• Example of the Use of an Image Site Map

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Vital Components of

On-Page SEO

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SEO Notebook

Vital Components of On-Page SEO

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Highlights of This Post

• On-Page means it is fully within your control

• Title Tags are Key

• A Proper Description Tags Helps Search Position and Click-Through-Rate

• Heading Tags Help Google – This in Turn Helps You!

• Image Alt Text is Important

• Leverage Your Internal Link Profile

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The Power of Niche

Marketing

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SEO Notebook

The Power of Niche Marekting

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Highlights of This Post

• Would you rather have a niche job which is perfect for you and

totally rewarding and stimulating or any job? You want a niche

job!

• The Story of Niche Yogurt – Chobani

• Win Big by Thinking Niche

• Use the “Long Tail” of Search

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On-Page versus Off-Page SEO

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SEO Notebook

On-Page versus Off-Page SEO

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Highlights of This Post

• On-page SEO refers to the text elements of a web page, including the page title,

URL, text in the body, meta data, headers, image file names and alt text.

• Search engines use on-page elements to determine the web page relevance. The

fundamental aspect they are trying to determine is what is your page about?

• Off-page SEO refers to the activity and influence your page has on others. It helps

Google answer the question “Who finds your page useful and important?”.

SEO Notebook

SEO Tips & AdviceFROM THE SEO NOTEBOOK

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