Alina Ghost | Tesco | Brighton SEO slides April 2017 | Managing SEO in a complex business
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Transcript of Alina Ghost | Tesco | Brighton SEO slides April 2017 | Managing SEO in a complex business
Alina GhostTesco PLC
Managing SEO in a Complex Business
@MrsAlinaGhost
@MrsAlinaGhost
5 Years
3 Retailers
1st Talk
✓ 5 Years
✓ 3 Retailers
✓ 1st Talk
@MrsAlinaGhost
@MrsAlinaGhost
2.Prioritisation
3.Enablisation
1.Categorisation
@MrsAlinaGhost
1. Categorisation
@MrsAlinaGhost
Categorisation 1
Insert a spider diagram of categories of site
Then slide with products
Zooming out to show a massive spider diagram on slide #3
@MrsAlinaGhost
Categorisation 2
Then slide on subcategories
Zooming out to show a massive spider diagram on slide #3
@MrsAlinaGhost
Categorisation 3
Subcategories with subcats and with products
@MrsAlinaGhost
?
@MrsAlinaGhost
@MrsAlinaGhost
@MrsAlinaGhost
@MrsAlinaGhost
THIS WAY
@MrsAlinaGhost
@MrsAlinaGhost
@MrsAlinaGhost
2. Prioritisation
@MrsAlinaGhost
Know your Business Objective
@MrsAlinaGhost
@MrsAlinaGhost
@MrsAlinaGhost
@MrsAlinaGhost
2.1Prioritise for SEO
@MrsAlinaGhost
Dog Beds: 60k
Pet Supplies: 5k
Dog Supplies: 1k
@MrsAlinaGhost
Don’t Look at Pages in Isolation
@MrsAlinaGhost
Find Pages that Rank
@MrsAlinaGhost
Build Your Doorway
@MrsAlinaGhost
3. Enablisation (Enabling)
@MrsAlinaGhost
Relationship Building
@MrsAlinaGhost
Consultation
@MrsAlinaGhost
Training
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Repetition
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Access to Tools
Access to Tools
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Processes
@MrsAlinaGhost
2.Prioritisation
3.Enablisation
1.Categorisation
@MrsAlinaGhost
Thank you