SEO From the ground up

Andrew Beckman, CEO@Andrew_Beckman | @Location3

Using Web Standards

•Valid HTML, CSS, etc.

•No need to download plug-in.

•Keep your issues less with Search Engine Spiders crawling your pages

1. Determine Keywords for indexing

2. Select keywords for each page

3. Research variations

4. Pull and compare data

5. Choose 2-4 keyword per page

Strategy starts right away

“coffee at home”

“online college programs”

“cam

pus

loca

tion

s in

Den

ver”

“cof

fee

in D

enve

r”

Sample Keyword List

Generic keywords Coffee Coffee shopBuy gourmet coffee onlineBuy coffee online

Order coffee onlineOnline coffeeOnline coffee shop

Branded keywords Mile high coffee Mile high coffee couponMile high coffee coMile high coffee houseMile high cafe

Mile high coffee companyMile high coffee shopMile high coffee web siteMile high coffee freeCoffee mile high

Geo-modified keywords Denver coffeeDenver metro coffeeLodo coffeeDenver highlands coffee

coffee shop in capital hillCoffee shop in cherry creekWash park coffee shopCity park coffee company

Misspelled keywords Mile hi coffeeMile high cofee

Mile high coffe

Mile High Coffee Company Fictitious coffee shop with six locations in the Denver Metro area:

– LoDo - Highlands- Capital Hill - Washington Park- Cherry Creek - City Park

• URLs

• Titles

• Meta Descriptions

• Meta Keywords

• Content

• Internal Linking

How do I optimize my website?

Exact

Matc

h D

om

ain

s

Attention Wizard, Web Analytics & Webmaster Tools

Eye Tracking

The value of web analytics is undeniable.Web analytics data >> customer intelligence >> actionable insights >> improve site performance >> increase donations/volunteers

Webmaster Tools

Local Map Listings

A Google search for “haircut San Diego” returns sponsored and map listing results.

Where does Google map listings come from?

ISSUE: Basic information, not 100% accurate, no keywords or

categories, no enhancements and listings are rarely seen

Enhance your business data

Maximize your listings

• Create trust by ensuring all business details (phone, address, etc.) are that of the actual location

• Make profile as robust as possible by adding videos, logos and coupons

• Create a keyword theme with the added content

www.davidmihm.com/local-search-ranking-factors.shtml

Didn’t Get Enough?

If you would like a copy of this presentation, please provide a business card or contact me:

Andrew BeckmanEmail me: abeckman@location3.com

Ring me: 720.881.8519

Follow me: @Andrew_Beckman