1. Presented by: Nicole Yezi Liu MBA E-Marketing Project Les Roches International School

2. Accessibility of Internet Worldwide popularity of using search engines Online booking competitions

3. Analysis using SOSTAC S O S T A C

4. Analysis using SOSTAC S O S T A C

5. Keywords On-page optimization Off-page optimization

6. Meta-tags Keyword cloud and density test Kanha hotels Wildlife Tuli hotels & resorts Kanha Pench Kanha Business11.36% national park 8.33% national park 7.58% hotel Nagpur hotels resorts Tuli Tuli india 5.3% 3.03% 2.27% 1.52% Kanha India Business safari

7. Website is not updated Excessive use of Javascript Same titles for every page Inefficient use of image names and headings

8. Backlinks Facebook page Twitter, Instagram, & Pinterest Tripadvisor comments Youtube

9. Analysis using SOSTAC S O S T A C

10. To make Tuli hotel group more visible To make the website more attractive and content rich To have better social networking

11. Analysis using SOSTAC S O S T A C

12. Optimize keywords and potential keywords (according to the brand) Optimize website layout and content Optimize existing social media networking Expand social networking to other channels

13. Analysis using SOSTAC S O S T A C

14. Keywords

15. On-page optimization Redesign the layout of the website Add more content High quality images with keyword names

16. Analysis using SOSTAC S O S T A C

17. details Who is in charge Deadline Date Analyzing theStage 1 current situation First week by Sep 7, 2012Stage 2 Seting Objective Second week by Sep 14, 2012Stage 3 propose Strategy Second week by Sep 14, 2012Stage 4 Implement Tactics optimize keywords Third week by Sep 21, 2012 On-page Optimization Third week by Sep 21, 2012 Off-page Optimization Fourth week by Sep 28, 2012 proposal for controlStage 5 Control procedure Fifth week by Oct 5, 2012

18. Analysis using SOSTAC S O S T A C

19. Key performance indicator: number of times pages are viewed per day Keyword search frequency Website keyword density number of bookings made through the website Page loading time

20. SEO for Tuli Hotel

21. For any question or concern regarding this project, please do not hesitate to contact me: