SEO for PR pros
16
-
Upload
trainsem-pty-ltd -
Category
Business
-
view
556 -
download
0
description
Few media releases are optimised for search engines. Applying basic SEO principles gives more value to clients. Presented at KickStart 2010, Gold Coast, Australia to a group of IT Public Relations professionals.
Transcript of SEO for PR pros
2
SEO consulting via www.sem911.com Moderator, Local Search –
www.webmasterworld.com Conference speaker – www.pubcon.com Blog – www.netmagellan.com Twitter – http://twitter.com/ashnallawalla Freelance monthly column: SEO & Online
Marketing series, APC Magazine Consumer product reviewer, PC Update Contributor, BenefIT (India), IT (India)
About Me
SEO for PR Professionals
3
It’s all about traffic – get links to your website
In general, websites are not search friendly:◦ Need lots of text, 300 – 500 words◦ Position key messages high◦ Use headings◦ Tag images and video clips◦ Don’t use Flash or PDF
Most of this is out of scope for this audience, so today we’ll focus on Press Releases
SEO for PR Professionals
SEO Basic Principles
4
1. Use the language of searchers:◦ Ask if the target audience will search for a specific
phrase you want to use prominently, e.g. In a headline
SEO for PR Professionals
Media Release Writing Tips
“cloud computing”
5
Free Google Keyword Tool:◦ https://adwords.google.com/select/KeywordToolEx
ternal
SEO for PR Professionals
Keyword Research
6
Avoid overused words
SEO for PR Professionals
Plain English
7
Avoid puffery
SEO for PR Professionals
Avoid marketese
8
On your own website you have more control over formatting.
Only 1 heading level 1 (H1) – use for Title of the release
Can use multiple H2, H3 etc Valuable keywords at the beginning of H1 if
possible, i.e. Still needs to be catchy
SEO for PR Professionals
Headings
9
A link to the client’s website helps them greatly.◦ Link to the home page is fine.◦ But a deep link to an inner page is better.
SEO for PR Professionals
Insert Links
10
PRWire - http://prwire.com.au (free) PRWeb - http://www.prweb.com/ (paid) Over 20 others, mostly free – email me for
list.
SEO for PR Professionals
Use PR Distribution Services
11SEO for PR Professionals
Media Release – PRWire example
12SEO for PR Professionals
Media Release – PRWeb example
13SEO for PR Professionals
2006 example – PRWeb $80
14SEO for PR Professionals
In Google
15SEO for PR Professionals
Bing
16
Any questions?
SEO for PR Professionals
Q&A
