SEO for Internet Marketing Newbies

Moe Muisewww.KeywordsBlogger.com

www.NicheSherpa.com

Before We Get Started…

I’m not a search engineoptimization expert!

But I am an “informedconsumer”…

Bit of Background: My Portfolio

•

30+ websites (mostly in health)

•

~35,000 visits per month

•

~73,000 PVs per month

Bit of Background: My Team

•

Outsourced team of 6 (part-time, Filipinos):–

Linkbuilders–

Content writers–

Virtual assistant (VA)

Presentation Outline1.

What is SEO?

2.

Steps to get search engine traffic3.

But before you do SEO…

4.

Most important SEO components

Site architecture

Content

Links

5.

What is on-page SEO?6.

What is off-page SEO?

7.

Top ranking factors (on-age and off-page)8.

Wrapping up –

SEO process

9.

How should you get started?

What is SEO?

•

Search engine optimization (SEO for short) involves:

→ Following the rules of search engines (such as Google and Bing) so they show your site first on the search engine results pages (SERPs)

What is SEO?

•

Your goal: “optimize”

your website for a handful of keywords so your site comes up first in the SERPs

Steps to Get Search Engine Traffic

1.

Choose an audience or niche

2.

Find out their needs

3.

Research the keywords associated with those needs

4.

Optimize your website for those keywords

www.NicheSherpa.com

Before You Do SEO…

Make sure to identify the BEST keywords for yourwebsite!

What do I mean by “best”

keywords?

• Low competition

• High search volume

• Targeted to your niche’s needs

Tutorials:www.KeywordsBlogger.com/category/keyword-research

(free)orwww.NicheSherpa.com

(14-day trial for $4.95)

Most Important SEO Components

Site Architecture

LinkingContent

SEO Components: Site Architecture

Site Architecture

LinkingContent

Site Architectureis important because:

1.

Visitors have a better experience

2.

Search engines “crawl”

websites and copy and paste the content into their database.

Poor architecture prevents search engines from properly crawling your site, and from distributing “link juice”

SEO Components: Content

Site Architecture

LinkingContent

Content is important becausegood content:

1.

Helps visitors solveproblems

2.

Builds the credibility of a site

3.

Tells search engines what a site is about

4.

Convinces search engines that they should rank a site highly

SEO Components: Linking

Site Architecture

LinkingContent

Linking has two components:

1. Internal linking involves linking to pages that are inside our website.

2. External linking involves getting other websites to link back to our website.

Linking is importantbecause links are considered“votes”

by search engines.The more links (from high-quality web pages) the morevotes the search engines count.

What is OnWhat is On--Page SEOPage SEO?

On-page optimization iswhat can be done on thepages

of a website to

maximize its performance inthe search engines fortarget keywords.

Related SEO components:

a)

Site architectureb)

Content

http://www.sitepoint.com/google-onsite-seo/

What is OffWhat is Off--Page SEOPage SEO?

Off-page optimization iswhat can be done off thepages

of a website to

maximize its performance insearch engines for targetkeywords:

Related SEO components:

a) Linking

Top Ranking Factors (On-Page)

Architecture/HTML

–

Site loads quickly–

Pages use short URLs

–

Search engines can easily “crawl”

pages–

Title tags use target keywords

–

Description tags describe what page is about–

H1 tag, H2 tag, etc use target keyword

Source: http://searchengineland.com/seotable

Top Ranking Factors (On-Page)

Content

–

Each web page targets one primary keyword–

Target keyword (and synonym keywords) is used in page content (but not too much)

–

Content is well-written and has substantial quality information

–

New, original, and well-written content is regularly added to site

–

Visitors spend time on site (i.e. they don’t “bounce”

away quickly)

Source: http://searchengineland.com/seotable

Top Ranking Factors (Off-Page)

Links

–

Incoming links are from trusted, quality, or respected sites

–

Incoming links contain target keyword(s)–

Large volume of high-quality incoming links

Source: http://searchengineland.com/seotable

Top Ranking Factors (Off-Page)

Social Media Sharing (new and improved!)

–

Respected social networkers share your content–

Lots of people in social networks share your content

Trust–

Site is considered an “authority”

site, based on number of

high-quality links and shares–

Site (or domain) has been around for a long time, operating consistently

Source: http://searchengineland.com/seotable

SEO Process

How Should You Get Started?

Free resources:

www.SmartPassiveIncome.com

How Should You Get Started?

Step-by-step videos andchecklists in the NicheSherpa members’

area:

•

Keyword research•

How to do on-page SEO

•

4-week linkbuilding plan (step-by-step)

•

Much more!www.NicheSherpa.com

14-day trial for $4.95

Thank you!

moe@keywordsblogger.com