SEO Basics - Link Spam, Local Optimization
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If I were #1 in Google,all my marketing problems
would be solved
Dana Fox | Gerard Gravallese | Eva Sheie
CONTENTIS KING
SOCIALMEDIA
IS QUEEN
Over Optimizationand Web Spam
Web Spam
“Read My Lips. NO Web Spam”
Over Optimization On Site
• Keyword Stuffing• Internal Link OO• Unnatural Content Development
keyword stuffing | keyword stuffing at ASAPS | best keyword stuffer | local keyword stuffing | stuffing keywords | stuffing keywords on the Web | what is keyword stuffing |
recipes for keyword stuffing | good gravy for keyword stuffing | OMG more keyword stuffing | stop stuffing keywords | keyword stuffing is just weird | what up with keyword stuffing |
enough already with keyword stuffing
Web Spam Tactics
• Using your current content to create duplicative search results
• Using your current content to create other entire websites for you
• Guarantee of a Page 1 ranking – often for keywords for which you are already getting
• Doorway pages that redirect to your content
It’s Your Content
Over Optimization Off Site
• Too Many Links, Too Fast• Unnatural Link Profile• Links The Content Hasn’t Earned
Beware of shiny objects
Overall Site Visits
Visits from Organic Search
What’s at Risk?
“Am I happy this happed?... Absolutely not. Will Googletake strong corrective action? We certainly will.”
-- Matt Cutts to New York Times
Autom
ated
Lin
k
Build
ing
Cloa
king
Local SearchGoogle Places & Maps
• Paid• Local/Maps• Organic
Google Places Tips
• Keep track of external profiles• Claim all found GP listings• Create only one canonical listing• Get reviews• Keep it Simple
The Only Blogs You Need to Read
• Google Webmaster Blog
• SEOmoz
• Search Engine Watch
• Search Engine Land