Modern SEO Basics
Transcript of Modern SEO Basics
SEOM O D E R N
IT’S A
(WITHOUT THE TECHNICAL PARTS)
RE:SOURCE FRIDAY
AND SHARING
IT’S A WORLD OF DISCOVERY
TEXT IMAGEVIDEO
BUT HOW IMPORTANT IS IT?WHEN WAS THE LAST TIME YOU SEARCHED THE WEB?
90%DOMINATED BY GOOGLE
70%CLICKS ON TOP 5 RESULTS
(4% ON THE LAST 3)
MODERN DAY SEO HAS CHANGED.
MODERN DAY SEO HAS CHANGED.IT MOVED BEYOND CONTENT,
MODERN DAY SEO HAS CHANGED.IT MOVED BEYOND CONTENT,IT IS NOW CONTEXTUAL AND PEOPLE RELEVANT.
AREAS OF SEO3
CONTENT RELEVANCE
DOMAIN NAME
META DATA
ARTICLE TEXT & IMAGE
WORD RELEVANCE
VOICE COMPATIBILITY
ARTICLE LENGTH
CONTEXT RELEVANCE
LOCALIZATIONSHAREABILITY
POST-CLICK ACTIVITY
INTERNAL LINKS
EXTERNAL LINKS
TECHNICAL RELEVANCE
MOBILE SUPPORT
SSLSITE STRUCTURE
LOADING SPEED
USER INTERFACENO 404
QUESTIONS?
FAQ: HOW DO I KNOW IF A SITE IS HIGHLY RANKED?
Search for related business terms or keywords.
FAQ: HOW DO I KNOW WHAT KEYWORDS TO USE OR FOCUS ON?
List down key business terms and compare against Google Keyword Analysis.
FAQ: I WANT TO RANK HIGH. HOW DO I START?
Identify 3 - 5 main keywords and make sure you’ve the
right channels ready.
FAQ: HOW LONG DOES IT TAKE?
SEO is a lifelong process and not 100% possible. Typically,
it takes up to 3 months.
LET’S DO THIS!
QUESTIONS?(LAST CALL)
THANK YOU