SEO Basics for WordPress

WordPress Workshop Part 6: SEO Basics

SocialBizNow.comSocialBizNow.com

Roohi MoollaCEO/Founder

SocialBizNow

| SocialBizWorld

| NeighborhoodNowTwitter: @roohimoolla


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What is

• Search Engine Optimization

• More Visibility = More Traffic


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•The “Golden Triangle”


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• Keywords

• On-Site•Visible/Invisible

• Off-Site•Backlinks•Social Channels•Content


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• Visible•Title/Page Name• Description• Headings <h1>, <h2>…• Friendly URL• High-Value, Quality Content


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Title


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Title tag


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Page name


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Page name

http://images.google.com/imgres?imgurl=http://blog.pricegrabber.co.uk/gottahave/files/2008/12/wordpress_logo.png&imgrefurl=http://blog.pricegrabber.co.uk/gottahave/2008/12/page/2/&usg=__eO3fsEgDCDWgu-HA06pl8cYLJSE=&h=280&w=280&sz=67&hl=en&start=10&tbnid=WTlFieqYP_vI0M:&tbnh=114&tbnw=114&prev=/images%3Fq%3Dwordpress%2Blogo%26gbv%3D2%26hl%3Den


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Permalink



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Custom Title Tag



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Meta Description



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Description


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• Outbound Links

• Anchor Text

• Keyword Density


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Density

Density


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• Avoid deep directory structures

• Easy Navigation

• Provide a User Sitemap

• Google XML Sitemap generator


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Sitemap Plugin



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• Anchor Text best practices

• Heading tags

• Optimize Images

• rel = “nofollow”


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Heading tags <h1>, <h2>…


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Optimize images


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Image Title and Alt Text



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• Inbound Links & Anchor Text

• Link Locations (blogs, comments, articles, directories, other websites etc.)

• Social links (Twitter, LinkedIn, Facebook, YouTube, de.icio.us, Stumble Upon, Digg, Reddit etc.)


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Anchor Text


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• Backlink from High Page Rank

• Recommendations

• Related/Reputable sites


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External Sites•Articles•Blogs•Directories•Social


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External Links


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• Google.com/adwords

• Google.com/maps

• Google Webmaster Tools


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Keyword Tool


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Google Maps


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Get found locally


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WebsiteGrader.com


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WordPress Site Stats



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Thank You!Twitter: @roohimoolla

More Info: www.SocialBizNow.comInfo & How-To Social Media Portal for Small Biz

www.SocialBizWorld.comSocial Media Conference, Oct 22/23 -

Wine Country, CA

http://www.socialbiznow.com/

http://www.socialbizworld.com/

SEO Basics for WordPress

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