SEO and Web Content 101 with Melissa Glass
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14-Sep-2014 -
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Transcript of SEO and Web Content 101 with Melissa Glass
![Page 1: SEO and Web Content 101 with Melissa Glass](https://reader035.fdocuments.in/reader035/viewer/2022081518/5416259a8d7f722f6c8b4974/html5/thumbnails/1.jpg)
SEO & Website Content 101PeopleFund Innovation Week 2014
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What is SEO?
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Search Engine Optimization
A process that helps websites receive high page rankings within multiple search engine result pages
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What do your keywords
say about you?
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Keywords are crucial!
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Keywords set you apart from the competition.
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Build your listBrainstorming
Web Analytics
Research your list Search Engines
Keyword Tool
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On-Page Optimization
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Keyword Placement Checklist
• Title tags• Meta descriptions• Keyword tags• Alt tags• Heading tags• Body copy• Bold or italicize • Hyperlinks
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Search Result
Search Term
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Off-Page Optimization
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Maximize Your Online Reach
• Content marketing– Blog posts, news, press releases
• Social Media– Twitter, Facebook, LinkedIn
• Other ways– Link exchanges, directory submissions, guest
blogging, social bookmarking, RSS feeds, forum marketing
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What is Black Hat
SEO?
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Things to Avoid• Overstuffing tags with keywords• Overstuffing content with keywords• Duplicating content & Web pages• Creating link farms• Creating link-building schemes
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V.S.
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Resources• SEO Made Simple
by Michael H. Fleischner
• Google Adwords Keyword Planner Tool
• www.tagxedo.com
• #Socialnomics 2014by Erik Qualman
The End!