SEO and Social Media: Why You Need Both to Move the Needle
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Transcript of SEO and Social Media: Why You Need Both to Move the Needle
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Speaker: KiKi L’Italien, CEO of Amplified Growth
www.amplifiedgrowth.net
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• CEO of Amplified Growth and Association Chat
• Host of Association Chat Podcast
• Faculty and corporate trainer for Mediabistroand ImpartureTraining
• Writer and video blogger for EventMB
• Writer and faculty for Meetings Today magazine.
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www.amplifiedgrowth.net
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The #1 Thing Most Organizations Do Wrong
with Social Media
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The #2 Thing Most Organizations Do Wrong
with Social Media
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§Google§Facebook§Think about Voice Search
§Make it easy
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• Cross promotes with brand’s Twitter handle
• Optimized for local search
• CTA in graphic
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§ Micro – Under 10k (some say 500-5k)
§ Macro – 10k+ followers
§ Micro provides better value & conversion
§ High Domain Authority and/or Page Authority = Better “Link Juice”
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§ How do users get to your website? Direct/Search/Referral/Paid
§ What is the most visited page on your site (after the homepage) and why?
§ What are your target audience’s top questions that your organization answers?
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What happens after #PESTWORLD2017?
KiKi L’ItalienAmplified [email protected]: @kikilitalien
Association Chatwww.associationchat.com
Biggest takeaway from session? Tell me!
#PESTWORLD2017