5 LONG TAIL SEO TIPS THAT DRIVE TRAFFIC & REVENUE · WHY LONG TAIL SEO? Needle provides the best...
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5 LONG TAIL SEO TIPS THAT DRIVE TRAFFIC & REVENUE INCLUDE QUESTIONS People start search with a question, the closer you can match your content to that question the better. Go beyond FAQ’s and basic Q&A: leverage your chat interactions into question based content. GIVE ANSWERS An obvious, but seldom used tactic is to provide answers to questions and drive the content to a conclusion. A content piece that trys to be everything to everyone usually means nothing to most. The intent of the search is to arrive at a conclusion, not more questions. FEATURE PRODUCTS Product comparisons are very helpful, draw true contrast and from one product to another that helps the shopper rule out a product and focus on products that fit. Many long tail searches revolve around questions about product differences and applications. NARROW THE FOCUS Be more definitive in your content. The goal in long tail is to be focused and provide answers, not try and appeal to everyone, or worse, widen a shopper’s options. Use your questions, answers, and product features to help traffic narrow their choices to a point they’ll buy. USE NATURAL LANGUAGE Shoppers that are deeper in the funnel want focused, decisive, real-talk that is aligned with others who are really into what you are selling. They know the technicalities and nuances of your product better than you. Use that natural, tribal language and own those keywords. 1 2 3 4 5 80% of search traffic comes from long tail keyword searches. Consumers are looking for specific answers, comparisons, and use cases. So it’s no surprise that organic results are 8.5X more likely to be clicked than paid search. Long tail search addresses the needs of the vast majority of traffic where paid search is competing for just 20%, thus high costs per click. It’s simple supply and demand. WHY LONG TAIL SEO? Needle provides the best long tail SEO content in the world. It is question based, answer driven, and includes product focused content. The content narrows the focus of shoppers to decisions and attracts shoppers through natural language that is key to any long tail SEO strategy. Many are generating this long tail content gold on their websites everyday, yet they are just ignoring it or worse throwing it away. With sales chats technology enabled you have 100’s of rich long tail SEO content generated each day, you just need to capture and curate it.
Transcript of 5 LONG TAIL SEO TIPS THAT DRIVE TRAFFIC & REVENUE · WHY LONG TAIL SEO? Needle provides the best...
5 LONG TAIL SEO TIPS THAT DRIVETRAFFIC & REVENUE
INCLUDE QUESTIONSPeople start search with a question, the closer you can match your content to that question the better. Go beyond FAQ’s and basic Q&A: leverage your chat interactions into question based content.
GIVE ANSWERSAn obvious, but seldom used tactic is to provide answers to questions and drive the content to a conclusion. A content piece that trys to be everything to everyone usually means nothing to most. The intent of the search is to arrive at a conclusion, not more questions.
FEATURE PRODUCTSProduct comparisons are very helpful, draw true contrast and from one product to another that helps the shopper rule out a product and focus on products that fit. Many long tail searches revolve around questions about product di�erences and applications.
NARROW THE FOCUSBe more definitive in your content. The goal in long tail is to be focused and provide answers, not try and appeal to everyone, or worse, widen a shopper’s options. Use your questions, answers, and product features to help tra�c narrow their choices to a point they’ll buy.
USE NATURAL LANGUAGEShoppers that are deeper in the funnel want focused, decisive, real-talk that is aligned with others who are really into what you are selling. They know the technicalities and nuances of your product better than you. Use that natural, tribal language and own those keywords.
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80% of search tra�c comes from long tail keyword searches. Consumers are looking for specific answers, comparisons, and use cases. So it’s no surprise that organic results are 8.5X more likely to be clicked than paid search. Long tail search addresses the needs of the vast majority of tra�c where paid search is competing for just 20%, thus high costs per click. It’s simple supply and demand.
WHY LONG TAIL SEO?
Needle provides the best long tail SEO content in the world. It is question based, answer driven, and includes product focused content. The content narrows the focus of shoppers to decisions and attracts shoppers through natural language that is key to any long tail SEO strategy. Many are generating this long tail content gold on their websites everyday, yet they are just ignoring it or worse throwing it away. With sales chats technology enabled you have 100’s of rich long tail SEO content generated each day, you just need to capture and curate it.
