June 23rd | 1:30 pm - 2:25 pm

SEO, AdWords & Organic Search

Presented by Chris Sheehy of Sidewalk Branding Company

#SAIC2015

Circa 1997 b.g.

The Internet Is Not A Fad

98% People choose a business that is on the first search engine results page

97% People search the internet when researching local products or services

90% People shift their research between phone, tablet, PC, and laptop

88% People trust online reviews as much as personal recommendations

77% Smartphone/mobile users contact a business after doing a local search

59% People that search for a local business – visit the same day

11,944,000,000Searches On Google

Every Month

In 2013

There Were

1,017,000,000Of those searches were never searched before…

550Average number changes Google makes to their algorithm - every year

How Has Your Online Marketing Strategy Kept Up With The Changes?

Your clients are looking for you…

Overlooked and Easy To Fix SEO Elements

Tips For Instant AdWords Performance Boost

Organic vs. Paid Search

• Organic = non-paid appearances of your business assets on search

• Paid Search = refers to any form of paid placement of your business to appear on search (think Google AdWords) where you bid for keyword listing placement

Using Google Keyword Planner For Better Keyword Research

Add Your Keyword To:

• Website URL (page level)• Page Title (META Title)• Page Description (META Description)• Opening Paragraph• H1 Tag• Image & Video Filename• Image Alternate Attribute• Blog Category & Tag• Blog Permalink• #hashtag• Citation Description

Craft Unique META Title & META Descriptions

Make sure your website passes the Google (soon Bing) “mobile friendly” test

Getting online reviews on any of the following will automatically spread your awesomeness online. •Google+•CitySearch• Foursquare•Yelp• Super Pages

NAP

Drive traffic to your business by making sure your (business) Name, Address, and Phone (NAP) is 100% consistent online.

Frequent Errors Include:• Call Tracking #s• Lack Of Suite/Unit #s• Variations In Business Name• Old Addresses Not Closed/Updated

AdWords TIPS

Focus on [Exact Match] and +Modified +Broad +Match keywords

Use {Keyword: word} to bold type words within the ad

Branded & Dynamic campaigns perform very well

AdWords TIPS

1. Pause keywords with a Quality Score (QS) under 62. Enable keywords with a CTR greater than 2 & QS 4 and greater

AdWords TIPS

Use every conceivable option – check those boxes Bidding StrategiesBidding AdjustmentsMobile AdjustmentsLink ExtensionsPhone ExtensionsLocation ExtensionsCallout ExtensionsReview Extensions

Conversion OptimizerRadius TargetingEnhanced CPCDynamic AdsKeyword Match Types{keyword: focus}Text & Display AdsInterest & Affinity Targeting…

AdWords TIPS

*Trifecta approach to win

Questions?

Thank You…

Chris Sheehy – founder – Sidewalk Branding Companychris@sidewalkbranding.co1240 Pawtucket Ave #304 | Rumford, RI 02916 | 401-481-4939