Vodafone.Gr Search Marketing Case Study (SEO & AdWords) @ IMC 2008 Athens

Costas

*Managing director

Mindworks.The leading Search Marketing agency.

.SEO

.Paid Search

.Usability

.eMetrics

A Great team of experts! 8 brilliant individuals.

*3 Google Adwords Qualified Professionals

Great Results*

*Proven results

Vodafone case

Vodafone saw the potential in Search marketing.

We did the rest.

What we did?

Search Engine Optimization

9 months of hard work...

Onsite Optimization• Title tags

• Meta tags

• Internal linking

• Html Optimization

• SEO copywriting

• Content Development

Onsite Optimization

Offsite Optimization

• Directories

• Blogs

• Forums

• Social networking sites

• Social bookmarking sites

Offsite Optimization

~15.000 inbound links Dec 2008~ 3.500 inbound links Mar 2008

“However beautiful the strategy, you should occasionally look at the results.”

Winston Churchill

Results

new optimized site

2.000% increase in organic search trafficsince March ʻ08

Top listings for 10.654 Keywords during November

*In March ʼ08 search traffic was coming from 141 keywords

Search Traffic is 25,45% of the total traffic in vodafone.gr

*Until March ʼ08 Search was only 1,71% of the total traffic.

Top listings for every single new Vodafone product

* Weeks before August 22 Vodafone.gr was ranking for “iPhone”

Same for Blackberry

Our strategy was to focuson new services and products

and rank well even before they launch!

Can we do all that only with SEO?

Sponsored Listings* gave us a hand!

*Google Adwords

We created a Huge Paid Search Campaign

16 Campaigns

481 Ad Groups

1.298 Ad Texts

42.257 Keywords

Where?

• Search Network (Google.gr)

• Content Network (Everywhere)

So what?

7,17% Click Through Rate*

*Search network only

158.644 targeted thirsty users

Numbers talk

Mindworks. Delivering results.

P.S. Thank you Vodafone

Business