Keywords Marketing Component

Competiti ve Component

Keyword Research

Keyword Uni verse

Sources for potential keywords

Popularity

Relevancy

SE ANALYST > On-pg factors > Off-pg backlink reputation & quality > Google PageRank

Keyword Strategy (map)

Conduct Optimization

Page Optimization

Link Optimization

PageRank Optimization

Track Rankings

Maintain Optimization

Link Verification

Link Maintenance

Near-Dup content

On-Pg Refinement

Consulting

Research

Google Web. Acct

SE ANALYST

Content/pg Creation

Keyword Discovery

Tactical Implementation

Campaign Maintenance

Montly Reporting

Organic Optimization Planning and Deployment

One-way Links

Article Syndic.

Press Releases

Directory Submit

Meta/Title Tags

Body content

Alternative PPC cost (perceived market value)

Incidental Web Maintenance

Link Tracking

Trouble Shooting

Website access

restrictions Website

construction limitations

Client Recommenda-

tions

Marketing Dept

WordTracker

PPC Campaign

Log Files

Website

Competitors Website

1st pass cut

Single / Multiple Website Strategy

Keyword Clasification

Keyword Strategy

Final List of Keywrods