Local SEO Blueprint for Multi-Location Brands - SMX West Presentation

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Local SEO Blueprint For Multi-Location Brands Bill Connard / VP of Local Search, Rio SEO © Copyright 2014 Rio SEO, INC| www.RioSEO.com | Booth #206 @rio_seo #localseo We will be discussing the Top 3 Local Search Ranking factors that can dramatically increase search visibility for multi-location brands.

description

By Bill Connard, VP of Local Search Solutions @ Rio SEO We will be discussing the Top 3 Local Search Ranking factors that can dramatically increase search visibility for multi-location brands. The 3 factors that we will be covering are: User Experience, NAP Syndication and Local Data Validation, and Best Practice On-Page SEO. Join us to learn how your brand can take advantage of the local search ecosystem. Find more information at http://www.rioseo.com/local-seo-and-mobile-search-automation-software/

Transcript of Local SEO Blueprint for Multi-Location Brands - SMX West Presentation

Page 1: Local SEO Blueprint for Multi-Location Brands - SMX West Presentation

Local SEO Blueprint For Multi-Location

BrandsBill Connard / VP of Local Search, Rio SEO

© Copyright 2014 Rio SEO, INC| www.RioSEO.com | Booth #206

@rio_seo#localseo

We will be discussing the Top 3 Local Search Ranking factors that can dramatically increase

search visibility for multi-location brands.

Page 2: Local SEO Blueprint for Multi-Location Brands - SMX West Presentation

3TOP

Local Ranking Factors

On-Page Validation &

Best Practice SEO

Local Landing Page User

Experience

NAP Syndication &

Local Data Validation

© Copyright 2014 Rio SEO, INC| www.RioSEO.com | Booth #206 @rio_seo / #localseo

Page 3: Local SEO Blueprint for Multi-Location Brands - SMX West Presentation

Best Practice On-Page Local SEO

© Copyright 2014 Rio SEO, INC| www.RioSEO.com | Booth #206 @rio_seo / #localseo

Localized

Title Tags

Optimized

Meta Descriptions

Schema

MarkupLocal

URL Structure

Local

Content

Page 4: Local SEO Blueprint for Multi-Location Brands - SMX West Presentation

Landing Page User Experience

© Copyright 2014 Rio SEO, INC| www.RioSEO.com | Booth #206 @rio_seo / #localseo

Desktop & Mobile

Optimized

Driving Directions & Maps On-Page

Local Coupons & Promotions

List Products &

Services

Store Hours & Holiday Hours

Links to Review Sites

Videos, Social Sharing & Links

Page 5: Local SEO Blueprint for Multi-Location Brands - SMX West Presentation

Local NAPSyndication

© Copyright 2014 Rio SEO, INC| www.RioSEO.com | Booth #206 @rio_seo / #localseo

Distribute Listings to

Data Aggregators

Claim & Manage

Map Listings

Don’t Forget Your

Social Networks

Page 6: Local SEO Blueprint for Multi-Location Brands - SMX West Presentation

Find Information, News, and Press around Rio SEO online at www.RioSEO.com

Visit us at booth #206

Thanks For Joining Us!

© Copyright 2014 Rio SEO, INC| www.RioSEO.com | Booth #206 @rio_seo / #localseo

Local SEO Blueprint For Multi-Location Brands