Sempo Meet Up Chennai

Vivek Bhargava, Co-Chair SEMPO ApaqMD, Communicate 2

TOTAL PPC MARKET?

TOTAL SEO MARKET?

Who Evangelises SEO?

SEO has probably less than 5 % market share of Search

SEO needs to Evolve

• The way we market SEO

• The way we do SEO

IS THE WEB DEAD?

WHAT WILL HAPPEN TO SEO?

THE GOOD OLD DAYS

KEEPING SEARCH RELEVANT

NEED FOR WEB PRESENCE OPTIMISATION

Benefits

• 2 to 10

• ORM

• Short Cut to Ranking

• Traffic for Right Psychographics

Benefits

• Create IP

• Reduce Cost of Paid Media

Content is the spinal cord of WPO

Types of Content

• Images• Videos• Blogs• Games• Press• Twitter• Facebook etc

Ideas to Help WPO Execution

• Intent of Searches

• Low Hanging Fruits

• Paid Media to increase value

• Segmenting types of Content

Ideas to Help WPO

• Trends and Insights

• Web Analytics

EVOLUTION IS KEY TO SURVIVAL

QUESTIONSVivek Bhargava

@vivekbhargava