Sempo asia tour bangalore
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SEMPO Asia Tour Bangalore
Vivek Bhargava, Co-Chair SEMPO Apaq
CEO, iProspectCommunicate 2
TOTAL PPC MARKET?
$ 40 Billion
TOTAL SEO MARKET?
$ 1 billion ?
SEO is 70 % of traffic, and the traffic is better quality!
GOOGLE ABLE TO CHARGE ADVERTISERS 8000 % MORE THAN US
Why?
SEO needs to Evolve
• The way we market SEO
• The way we do SEO
• The way we charge for SEO !
So what do we need to do?
ATTEMPT TO MEET SENIOR MANAGEMENT
UNDERSTAND THEIR MARCOM OBJECTIVES
TIME TO GO BEYOND RANKING!
TIME TO GO BEYOND THE WEBSITEEvolution from SEO to WPO
IMPLEMENTATION MORE IMPORTANT THAN RECOMMENDATIONS
Benefits of WPO
• 2 to 10
• ORM
• Short Cut to Ranking
• Traffic for Right Psychographics
Benefits
• Create IP
• Reduce Cost of Paid Media
Content Creation is future of SEO / WPO
Types of Content
• Images• Videos• Blogs• Games• Press• Twitter• Facebook etc
Ideas to Help WPO Execution
• Intent of Searches
• Low Hanging Fruits
• Paid Media to increase value
• Segmenting types of Content
Ideas to Help WPO
• Trends and Insights
• Web Analytics
Example
• DSP BlackRock Mutual Funds
HDFC.COM
Going Beyond Ranks and Traffic !
MAHINDRALeveraging Group Companies
EVOLUTION IS KEY TO SURVIVAL
QUESTIONSVivek Bhargava
@vivekbhargava