Seminar is1 coke pre student
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Transcript of Seminar is1 coke pre student
Seminar: The Company That Claimed Christmas: Coca-Cola
Topic Number:1
Principles of Business
Overview
Coca-cola is one of the most iconic global brands in the world currently touching 1.9 billion people everyday. The organisation is around 125 years old and still maintains its vitality and relevance with its consumers around the world.
In this opening seminar we will discover all about this remarkable organisation, what has made it successful and how it has evolved over time. Clearly given its significant global reach it has a big impact on society and the sustainability of the environment.
In recent years, Coca-Cola has suffered by being branded a self-interested corporation. We will look at how they are changing this perception and also the types of initiatives they are involved in to play their role for society.
3
• Develop and determine the evolution of the organisation and how it has build a scalable business
• Understand and articulate the key element of Cokes values and mission
• Articulate the key trends Coke should be mindful of and their strategic objectives?
• Highlight key activities Coke gets involved in to better the environment and places in which they operate
Learning outcomes of this seminar
Agenda for this seminar
Articulate Coke’s values and mission
What are the key trends Coke should be mindful of? What are their strategic objectives?
What are Coke’s priorities from a sustainability point of view?
Describe how the historical context of the organisation and how they built a scalable business
Structure for the session
You will have 15 minutes to
discuss each question
We will have a de-brief at the end of each 15 minutes to hear your thoughts on each area
Feel free to ask questions but please do not have separate conversations ‘we are all in
this together’!
A Brand that is known Everywhere in the World
Wherever you go there are three icons that everybody knows…Jesus Christ, Pele and Coca-Cola
Pele
A Brand that Owns Christmas (not literally!)
Source: www.Coca-Colacompany.com
Key Facts
Source: www.Coca-Colacompany.com
Did you know this about Coke?
View video: http://www.youtube.com/watch?v=21ak-6nA8Zo#t=71
Describe how the historical context of the organisation and how they
built a scalable business
Discuss
Articulate the key elements of
Coke’s mission and values
Discuss
What are the key trends
Coke should be mindful of? What are their
strategic objectives?
Discuss
What is Coke’s priorities from a
sustainability point of view?
Discuss
End of Seminar
Note: This recording is for your personal use only and not for further distribution or wider review.
© Pearson College 2013