SEM1 1.10 - Promotion

• PE - Employ sales-promotion activities to inform or remind customers of business/product

• PI - Design logo for sport/event• PI – Design tickets

Design logo for sport/event

IMPORTANCE OF A LOGO

• Visual representation of the company

• “The Face of the company”

• Anchors your brand

• Essential for overall marketing strategy

• 1st thing consumers see and remember

CONSIDERATIONS FOR CREATING A LOGO

• Company’s Brand Image– What is the message you want to portray?

• Example: “Techy”, Traditional, Laid Back, Bold….

• Simple – easy to remember• Readability – if you can’t read, customers can’t• Unique• Attract Attention• Trademark your logo– With the US Patent & Trademark office– Protects logo from unauthorized usage

COMPONENTS OF LOGOS

• Logo Type

• Name of your company

• Tagline – brief description of your company or product

• Visuals– Icon/Picture– Text– Colors

TYPES OF LOGOS• Brand Mark Symbol – Abstract Design

• Word mark – Uniquely styled font type that spells out the company or

brand name

• Combination Mark – Combination of a Brand Mark Symbol and a Word Mark

EFFECTIVE LOGO CHARACTERISTICS

• Eye-Catching

• Memorable

• Unique

• Simple

• Timeless

– Stay clear of design trends (ex: animal print)

RESOURCES TO HELP IN GENERATING LOGOS

• Brand Image

• Competitor’s Logos

• Internet research

– Logo History

– Blogs/Social Media

• Graphic Designer

PROCEDURE to Design Logo1. Know your Company:

• Brand Image (“Personality”)• What message do you want to send about your company?

2. Research your Competitors’ Logos3. Reference successful logo designs

• Use their ideas

4. Design • Sketching, graphic designer, etc.

5. Reflection• Receive feedback

6. Reveal• Present new logo to the market

Design Tickets

INFORMATION TO INCLUDE ON TICKETS

• Event or Team Name• Date• Time• Place• Cost/price• Graphics/logos• Promotional Coupons/sponsors• Bar codes• Seat Identification• Restrictions/regulations

Types of Tickets

• E-Ticket (Electronic Ticket)– Print at home– Mobile phone scan

• Paper/ Hard copy• Season Tickets• Multiple Game vs. Single Game• Group Tickets

PURPOSE OF TICKETS• Count attendees/reservations• Minimize confusion• Collect fees and data• Souvenir• Advertising/revenue

PROCEDURES FOR DESIGNING TICKETS

• Design the Ticket Template using THEME• Choose font type, size and color• Utilize both sides• Choose what event information to include and where• Purchase ticket paper for printing• Include advertisements• Embed a special watermarks to discourage

counterfeiting activities

“We Do”

Identify parts of this ticket

“You Do”Part I: Design a Logo

You own the new Major League Baseball Team in Charlotte, NC or you can select another sport or event (i.e. Super Bowl, Brazil Oylmpics 2016,

concert). You can work individually, with a partner or triad.• This is what you need to know to create the new logo:

– Team Name (You think of one)– Team Colors (You come up with them)

• Now, you need to go through the following procedure to create a new logo: (Answer the following on a sheet of paper)

1. What are the traits that are unique to their company? 2. What is the team’s personality/ Brand Image? 3. What does their competitor’s logos look like?4. Design a logo for the team incorporating the Name AND the team

colors5. Identify it as a Combination Logo, Symbolic OR Word Mark Logo

“You Do” Part II: Ticket Design

• For the event that you designed a logo, create a Ticket.

• Include information from the notes to include a proto-type of the ticket. This will be a paper (hard copy) ticket.

• Turn both items into to Ms. Draime. Have fun and be creative but school appropriate.

• These activities are worth 100 points. Remember if you work with a partner or triad I expect MORE work.