SEM1 1.10 A - Promotion

• PI - Design logo for sport/event

• PI – Design tickets

Logo Video• http://www.youtube.com/watch?v=x3jTSB2ez-g

Importance of having a logo

• Visual representation of the company – “The Face of the company”

• Single most visible aspect– The name and logo are the 1st things consumers see and

remember• Essential for overall marketing strategy– Appears in all advertising and marketing

• Legitimate logo will increase Brand Awareness

Considerations in creating a logo• Your company – what the logo says about you:– Professional– Contemporary (timeless)– Stylish– Innovative– Clear message?

• Versatile for various media types – Black/white, distance and up close usage

Considerations in creating a logo• Simple – easy to remember– Some of the best “big brand logos” are simple

• Color, shape, size, 3-D, contrast – Include company colors

• Legibility – if you can’t read, customers can’t

• Attract attention– leave an impression, be unique

Considerations in creating a logo

• More detail = higher cost to reproduce• Competition – what do they utilize?• Impressive• Trademark your logo– With the US Patent & Trademark office– Protects logo from unauthorized usage

Wendy’s Changes Logo for 2013

1983 2013

Components of a Logo

• Word mark or logo type

• The name of your company

• Pictogram - a symbol (a.k.a. icon or avatar)

• Tagline - a brief description of your company or product. The tagline envelops the essence of your brand.

• Icon, picture, text, color palette

• Harmony and balance of all the above

Types of Logos

5 Different types of Logos:• Brand Mark Symbol• Word Mark• Letter Mark• Combination Mark• Emblem

Identify Types of Logos

• Brand mark Symbol – This type of symbol represents the company in a simple

but bold manner.

• Word mark – Is a uniquely styled font type that spells out the company

or brand name.

Brand Mark Logos

Word Mark Logos

Identify Types of Logos

• Letter mark – Are exclusively typographic. – The letter mark uses the company name written out, – Also has a symbol representing the company through the use

of its initials or the brands first letter.

• Combination Mark – Is the combination of a symbol and a word mark. – The purpose of the combination mark is to create an identity

that embodies a given company through the use of a symbol and type treatment.

Letter Mark Logos

Combination Mark Logos

Identify Types of Logos

• Emblem – An emblem logo encases the company name within the design. - An emblem is a physical structure that is usually attached to the product.

Characteristics of Effective Logos

• Scalability- resized with ease– Billboards to business cards

• Design should be eye-catching – Full color, grayscale or just black and white

• No clipart or stock images• Should reflect the individuality of the business• Simple, timeless, fresh, relevant and original• Stay clear of design trends (camo, zebra)• Identifiable – see it once and remember it• Legally acceptable – does not infringe on other TM

Resources useful in generating logo ideas.

• Focus on your business image• Look at your competitors• Internet research• Hire a designer or do it yourself• Books, articles, blogs• Logo history• Trends• Awards• Typeface

Procedures for designing logos

• Design brief • What designs are important

• Research • Know the industry and history

• Reference • Logo designs that have been successful

• Sketching • Develop the logo design from brief and research

• Reflection – receive feedback• Presentation • Show a few examples and get feedback

Why do teams change their logos?

Create your own logo!

• Create a logo that is unique to you.• What type of logo will you use?• Remember the components of logos.• Incorporate the characteristics of

Effective logos.• Seek feedback from your classmates.• Be ready to explain it to the class.

Information to Include on Tickets

• Event or Team Name• Date• Time• Place• Cost/price• Graphics/logos• Promotional Coupons/sponsors• Bar codes• Seat Identification• Restrictions/regulations

Types of tickets used for sports/events

• E-Ticket– Print at home

• Paper – hard copy• Mobile phone scan• Season Tickets• Multiple Game• Single Game• Group Tickets

Purposes of Tickets for Sports/Events

• Count attendees/reservations• Minimize confusion regarding seating/organization • Collect fees and data• Souvenir• Advertising/revenue

Procedures for Designing Tickets for an Event or a Sport

• Design the tickets template with event’s theme• Choose font type, size and color• Choose color based on event’s theme• Lay out the event’s information on the template• Utilize both sides• Determine ticket size and paper quality• Purchase card stock• Print on pre-cut/perforated paper• Consider embed special watermarks to discourage

counterfeiting activities