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SMU MBA SPRING 2015-2016 solved Assignments are available no! "10 #ears o$ %&'ellen'#(

S)bmission date is *0-06-2015 2*+5,+5,

ear St)dents.

SMU MBA SPRING 2015 Assignments are available! /or Booing. indl# email )s on

vs)degmail!'om 3R 'all )s to 4,1 ,,,510520 or S M S #o)r%mail I7 to o)r mobile n)mber!

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ASSIGNM%N<

RI=% SPRING 2015

PR3GRAM MBADS/ MBAFLEX/ MBAHCSN3/ MBA – SEM 4PGDBMN/ PGDENMN/ PGDFMN/ PGDHRMN/PGDHSMN/ PGDIB/ PGDISMN/ PGDMMN/PGDOMN/ PGDPMN/ PGDROMN/ PGDSCMN/

SUB>%?< ?3%

@ NAM%

MB005* International B)siness Management

B I B12

?R%I< @ MARS ?R%I

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types *

4 rite short note on!

a+ "oreign currency derivativesb# bases of international ta$ systems

a+ meanin& and role of forei&n currency , 10deriaties , b+ bases of international tax system

,  %trategic planning involves allocation of resources to firms to fulfil their longterm goals. hat are the types of strategic planning& 'ompare Top(down )s

8/21/2019 Sem 4 Marketting Management Assignments Spring 2015 - 16

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 planning.

"ypes of strate&ic plannin&

"op-down s bottom-up plannin&

,

,

10

$  Discuss the various payment terms in international trade. hich is the safest

method and why&

"he modes of payment afest

mode

/

'

10

SMU MBA SPRING 2015-2016 solved Assignments are available no! "10 #ears o$ %&'ellen'#(

S)bmission date is *0-06-2015 2*+5,+5,

ear St)dents.

SMU MBA SPRING 2015 Assignments are available! /or Booing. indl# email )s on

vs)degmail!'om 3R 'all )s to 4,1 ,,,510520 or S M S #o)r%mail I7 to o)r mobile n)mber!

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8/21/2019 Sem 4 Marketting Management Assignments Spring 2015 - 16

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ASSIGNMENT

Drive SPRING 201

Pr!"r#$ MBADS/ MBAFLEX/ MBAHCSN3/ MBA – SEM 4PGDBMN/ PGDENMN/ PGDFMN/ PGDHRMN/PGDHSMN/ PGDIB/ PGDISMN/ PGDMMN/PGDOMN/ PGDPMN/ PGDROMN/ PGDSCMN/

S%&'e() (!*e + MB002, S)r#)e"i( M#-#"e$e-) #-* B%.i-e..B!! ID B1Cre*i) #-* M# 4 (re*i). 0 $#r.

N!)e5 Answer all questions. Kindly note that answers for 10 marksquestions should be approximately of 400 words. Each question is

followed by evaluation scheme.

QN!

Q%e.)i!-. M#r.

T!)#6 

1 78#) i. .)r#)e"9: E;6#i- .!$e !< )8e $#'!rre#.!-.

10

eanin! of strate!y "#easons for lack of $trate!ic mana!ement %

2 E;6#i- )8e

10

&a' +escription of ,olitical factors )&b' +escription of -echnolo!y as an environmentalfactor

)

4 7ri)e # &rie< -!)e !- T%r-#r!%-* .)r#)e"9 10

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rief note on -urnaround strate!y 10

Dee )8e )er .)r#)e"i( #66i#( e     78#) #rei). (8#r#()eri.)i(.

#-* !&'e()ive.:

10

+e/itio of the ter 2strate!i3 allia3e        ͛ (haracteristics of strate!ic alliance 45b6ectives of strate!ic alliance 4

7ri)e .8!r) -!)e. !- )8e

10

a' (ompetitive advanta!e )7 Ϳ ,orte sr ͛  (o1petitive threat 1odel 89ive 9or3es1odelͿ

)

SMU MBA SPRING 2015-2016 solved Assignments are available no! "10 #ears o$ 

%&'ellen'#(

S)bmission date is *0-06-2015 2*+5,+5,

ear St)dents.

SMU MBA SPRING 2015 Assignments are available! /or Booing. indl# email )s on

vs)degmail!'om 3R 'all )s to 4,1 ,,,510520 or S M S #o)r%mail I7 to o)r mobile n)mber!

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8/21/2019 Sem 4 Marketting Management Assignments Spring 2015 - 16

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ASSIGNM%N< CU%S

8/21/2019 Sem 4 Marketting Management Assignments Spring 2015 - 16

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Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately 

of 400 words. Each question is followed by ealuation scheme.

SMU MBA SPRING 2015-2016 solved Assignments are available no! "10 #ears o$ 

%&'ellen'#(

S)bmission date is *0-06-2015 2*+5,+5,

ear St)dents.

SMU MBA SPRING 2015 Assignments are available! /or Booing. indl# email )s on

vs)degmail!'om  3R 'all )s to 4,1 ,,,510520  or S M S#o)r %mail I7 to o)r mobile n)mber!

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ASSIGNM%N<

RI=% SPRING 2015

PR3GRAM MBAS "S%M ;S%M 6(MBA/9%D; MBA "S%M

( PGMMN "S%M 2(

SUB>%?< ?3%

@ NAM%

M001E International Mareting

B I B 1E11

?R%I< @ MARS ?R%I

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a+ 'ontainerization

b# 2 operators

a+ )ole and benefits of containeri7ation b+ meanin& and role of 42% operators

,,

10

$ 'hoose a product and e$plain how you will prepare seven steps in a global e(

mar,eting plan&

hoosin& the product

lobal e marketin&

 plan

'

/

10

SMU MBA SPRING 2015-2016 solved Assignments are available no! "10 #ears o$ %&'ellen'#(

S)bmission date is *0-06-2015 2*+5,+5,

ear St)dents.

SMU MBA SPRING 2015 Assignments are available! /or Booing. indl# email )s on

vs)degmail!'om 3R 'all )s to 4,1 ,,,510520 or S M S #o)r%mail I7 to o)r mobile n)mber!

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RI=% SPRING 2015

PR3GRAM MBAS "S%M ;S%M 6(MBA/9%D; MBA "S%M

( PGMMN "S%M 2(

SUB>%?< ?3% @ NAM% M0016- Advertising Management and Sales Promotion

B I B 1E0,

?R%I< @ MARS ?redits. 60 mars

Q.3  C)estions !arks "otal !arks

1e$ine Sales :romotion! %&:lain t8e tools and te'8niH)es o$ 'ons)mer sales :romotion!

#efinition of ales promotion '

"ools and techniques / 10

'is')ss t8e AGMAR a::roa'8 in setting obe'tives and meas)ring e$$e'tivenesso$  advertising!

!eanin& of #A!A) approach '

Explanation of #A!A) approach / 10

(

Advertising is a :aid $orm o$ 'omm)ni'ation! It 8as gained its signi$i'an'e sin'e it

attem:ts  to b)ild a :ositive attit)de toards a :rod)'t! %&:lain t8e '8ara'teristi's and

obe'tives o$   advertising!

#efinition of adertisin& '

haracteristics 4

ob8ecties 4 10

4

F8at is above t8e line7 and belo t8e line7 a'tivities it8 res:e't to mareting

'omm)ni'ations %&:lain t8e 'on'e:t in detail!

#efine media '

Explanation of the concepts / 10

,%&:lain Advertising standards 'o)n'il o$ India"AS?I(and also dis')ss t8e /orms o$et8i'al violations in Advertising!

Explanation of A3 '

9orms of ethical iolations / 10$

es'ribe some o$ t8e strategies $or e$$e'tive mareting and advertising in r)ral maret!

#iscuss the nature of rural market '

trate&ies / 10

Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately

8/21/2019 Sem 4 Marketting Management Assignments Spring 2015 - 16

11/13

of 400 words. Each question is followed by ealuation scheme.

SMU MBA SPRING 2015-2016 solved Assignments are available no! "10 #ears o$ %&'ellen'#(

S)bmission date is *0-06-2015 2*+5,+5,

ear St)dents.

SMU MBA SPRING 2015 Assignments are available! /or Booing. indl# email )s on

vs)degmail!'om  3R 'all )s to 4,1 ,,,510520 or S M S#o)r %mail I7 to o)r mobile n)mber!

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RI=% SPRING 2015

PR3GRAM MBAS "S%M ;S%M 6(MBA/9%D; MBA "S%M

( PGMMN "S%M 2(

SUB>%?< ?3% @ NAM% M001- %-MAR%

8/21/2019 Sem 4 Marketting Management Assignments Spring 2015 - 16

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Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately 

of 400 words. Each question is followed by ealuation scheme.

SMU MBA SPRING 2015-2016 solved Assignments are available no! "10 #ears o$ 

%&'ellen'#(

S)bmission date is *0-06-2015 2*+5,+5,

ear St)dents.

SMU MBA SPRING 2015 Assignments are available! /or Booing. indl# email )s on

vs)degmail!'om  3R 'all )s to 4,1 ,,,510520  or S M S#o)r %mail I7 to o)r mobile n)mber!

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