Selling Your Homereallivingimages.fnistools.com/Uploads/Teams/...Selling Your Home I 2 Prepared for...

Selling Your Home

Selling Your Home I 2

Prepared for Jonathan and Peggy Smith

Property at 1234 Elm Street, Anytown, USA

Presented by

Cheryl Steffen

Real Living Northwest Realtors, Anderson Island

9210 Otso Point Rd Anderson Island, WA 98303

253-405-0558 Main Phone

888-900-0895 Fax

[email protected] www.AndersonIslandHomes.com

Getting StartedSelling Your Home

mailto:[email protected]

http://www.AndersonIslandHomes.com


Premier Service®

What is Premier Service?

Premier Service is our personal guarantee of delivering to our

customers a measurably superior and highly satisfying service

experience.

• I am committed to listening closely to you to understand your needs

and expectations

• I will commit to those needs and expectations in writing

• You have the opportunity to grade my service by completing and

returning a survey to an independent third party


A Successful Home SaleSelling Your Home

I’m with you every step

of the way.

Selling your house is a complex process

Getting Started

•Needs Analysis

•Pricing Strategy

•Staging and Repairs

•Marketing Activities

Negotiating

•Feedback and Adjustments

•Negotiations

•Evaluations and Counter Offers

•Loan Application and Approval

Facilitating the Offer

•Inspections and Appraisals

•Title Work

•Closing Process

•Financial Disbursements

Marketing Your Home

Marketing Your Home I 6

Real Estate Consumers

90%

87%

Source: Google and National Association of Realtors® 2013

of buyers start online

of buyers rely on a

real estate agent and their resources

Online Buyers


Real Living Marketing System

Get to the

MarketFirst & Fast

Choosing from a large universe of possible channels, Real Living agents create the right mix of

communication methods for your market and your property.

Communication Methods


Digital Marketinge-Communications

And its syndication network of more than 50

newspaper real estate websites.

Real Living syndicates to these

and other top real estate

websites to ensure your home is

viewed by as many consumers

as possible.

*

* This site is employed to promote luxury listings priced at $1M or more.


RealLiving.comReal Living’s Internet Strategy

www.CherylSteffen.Realtor

• Your home marketed on my site

• Your home given preference

www.AndersonIslandHomes.com

www.nwrealestate.com

Replace with Screen Shot of Your Web Site

http://www.AndersonIslandHomes.com

http://www.nwrealestate.com


Listing EnhancementsPhotos and Property Information

Cards/Flyers/Virtual Tourse-Newsletters

95% of our marketing materials may be emailed or web-

posted. That means I can promote your property across the web at

sites like Craigslist and at our community sites or send materials as

visual emails to my professional network or potential buyers.

I can feature your home in my e-Newsletter, which is

delivered monthly to potential customers.


Social MediaMarketing Choices

• Twitter address:

• www.twitter.com/cherylsteffen/

• LinkedIn:

• www.linkedin.com/in/cherylsteffen/

• Facebook address:

• www.facebook.com/andersonislandhomes

http://www.twitter.com/cherylsteffen/

http://www.linkedin.com/in/cherylsteffen/

http://www.facebook.com/andersonislandhomes

Mobile MarketingMarketing Choices

Anytime, Anywhere Convenience.

I can send photos and information to a

potential buyer’s computer, smart phone

or tablet.

Our internet sites are optimized to detect

a searchers device type and deliver our

content for smart phone, tablet and pad or

desk top computer.



Traditional MarketingMarketing Choices

Yard Signs,

Open Houses,

Home Staging,

Network Feedback,

And ME!


Real Living Luxury ProgramElegant Homes International

Luxury properties warrant special consideration. Our

Elegant Homes International program includes:

• Yard Signs

• Agent marketing materials

• Property marketing materials

• Listing syndication to:

LuxuryRealEstate.com, and the Who’s Who in Luxury

Real Estate, the #1 luxury real estate site in the world

and its syndication partners.

Pricing Your Home

Pricing Your Home I 16

Real StepsPricing Your Home

• Proximity to area amenities, schools and destinations

• Access to major highways and public transportation

• Structural and mechanical systems

• Curb appeal and décor

• Staging for sale

Location

Property Condition

Price is Influenced by Several Factors

• Interest rates and financing options

• Competition from other homes

• Economy and consumer confidence

Market Condition



Maximizing Your Sale by Pricing Right

Above Market Value• Limits the number of interested buyers

Fair Market Value• Helps maximize profit

• Attracts buyers

• Increases your chance for a faster sale

Below Market Value• Reduces profits

• Limits your options if your home doesn’t sell

quickly

Interest is highest in the first few weeks!



Our Local Market

• Your neighborhood average time on market

• Your neighborhood average sales price

• Percent above or below asking price

• Factors influencing our local market



• Your reference to sales price of

similar properties

• Guide to developing listing price

• I will do a comprehensive Comparative Home

Marketing Analysis

What is Your Home Worth?

Comparative Home Analysis

Representing Your Home

Representing Your Home I 21

Mary MeyersReal Living Real Estate Agent

My Mission

To help you attain the highest possible

price in the shortest amount of time while

negotiating the details and representing your

best interests.

Credentials

• Full time Real Estate Agent

• 8 years member National Association of Realtors®

• Premier Service® Trained

• 98% Customer Satisfaction Rating

• Graduate Realtors Institute

Mary Myers, GRI


Real Living Real EstateMy Company

Launched as the 7th largest real estate brokerage in America

Earned the Inman Innovator Award as the Most Innovative Real Estate Franchise

Named the Most Productive Agents In The Nation – REALTOR® Magazine and The

Most Promising New Brand - the Swanepoel TRENDS Report

Top 10 Newsmakers – the Swanepoel TRENDS Report

Named the Fastest Growing Real Estate Brand by REALTOR ® Magazine*

CEO, CMO and COO recognized in Inman Top 100 Leaders

2002

2008

2009

2011

2012

2006

*Based on net offices opened/closed between 2009-2011 as shown NAR’s July/August REALTOR® Magazine 2011 Franchise Report

Real Living Real Estate is a network brand of HSF Affiliates LLC, which is majority owned by

HomeServices of America, Inc.™, a Berkshire Hathaway affiliate.


Real Living Real EstateMy Network

• 400 offices

• 8,000 agents


Meet My TeamInsert your office name here

At Your Service

Name – Office Manager

Name – Transaction Coordinator

Name – Marketing / Showing Coordinator

Name – Mortgage Consultant


My Roles & ResponsibilitiesPremier Service®

I will listen to your goals, always be responsive, share

customer feedback promptly and use my professional skills to assure your home sells quickly.

TrustedAdvisorSM

Comparative Home Analysis

Pricing

Listing

Merchandising Recommendations

Estimate of Proceeds

Financing Options

Seller Disclosure Documents

Seller Updates

Customer Feedback



I will help you evaluate offers and steadfastly

represent your interests throughout the sale, always respecting your confidentiality.

SkilledNegotiatorSM

Review Offers

Answer Objections

Expedite Buyer’s Offer

Negotiate Price and Terms

Contract Contingencies

Finalize Purchase Agreement

Complete Negotiations



I will develop and implement a Marketing plan utilizing all

channels that are appropriate for your property, and

work to ensure that the sale is finalized, smoothly and

efficiently to your satisfaction.

ExpertFacilitatorSM

Promote to Real Living Agents

Promote to Local

Real Estate Agents

Yard Sign

Multiple Listing Service

Marketing

• Internet

• Direct Mail

• Listing Ads

• In & Out-of-Town

Buyer Contacts

Showings

Open Houses

Inspections

Property Survey

Closing

Possession


Premier Service® CommitmentPremier Service

Premier Service Promise

• Listen to your needs.

I will deliver a service experience based on your needs

and desires.

• Establish clear expectations.

I will explain the roles I play and how we will work

together.

• Commit to a plan.

I will design a plan to deliver on those expectations.

• Perform the service.

I will deliver on my commitment.

• Solicit your feedback.

You will be asked to complete a survey, which will be

used to measure and evaluate my performance.


Our National Satisfaction Rating - 2013Premier Service®

*Source: 2013 Real Living Real Estate Customer Satisfaction Survey administered by Leading Research Corporation.

Real Living continues to lead

the industry with a 96%

national customer satisfaction

rating – the best in the

industry!


The Premier Service® SurveyPremier Service

Your Opinion is Important! At the end of your transaction, you will be asked to

complete a survey from an independent research

company.

Survey Purpose • Enables me to document and track my performance

• Ensures a continued record of superior service that

no other company can match


97% – January 2007 to Present.

Nancy knew we were apprehensive about selling our home. But she explained everything and

was always available to answer questions. Her knowledge of negotiating made the process go

smoothly. She was invaluable!

Bill and Sue Bradley

We had shopped around for a Realtor because our last experience was not pleasant. But when

Nancy explained how she and her company worked with sellers – and that she was willing to put

her promises in writing – it just seemed to be the way to go. And we weren’t disappointed! The

sale went great and we would not hesitate to recommend Nancy!

Jeff and Mary Horwith

My Customer Satisfaction RatingPremier Service®

I Stay Connected


Representing Your Home

Office Phone:

Cell Phone:

Email:

Facebook:

Twitter:

LinkedIn:

My Web Site:

My policy on returning calls:

Anytime. Anywhere. Everyday. Everywhere.


Equal Housing OpportunityRepresenting Your Home

Everyone benefits from an open housing market.

Restrictions limit the pool of homes for sale and

hinder those who are hoping to sell.

Federal Law – Right of Every Buyer.


Let’s Get to WorkRepresenting Your Home

My Mission

To help you attain the highest possible

price in the shortest amount of time while

negotiating the details and steadfastly

representing your interests.

I’m ready to put Premier Service®

to work for you!Mary Myers

GRI, ABR

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