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Selling Your Home 900 S. North Lake Drive, Hollywood Fl

Transcript of Selling Your Homereallivingimages.fnistools.com/Uploads/Teams/... · Selling Your Home I 2 Prepared...

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Selling Your Home

900 S. North Lake Drive, Hollywood Fl

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Selling Your Home I 2

Prepared for 24 Asset Management

Property at 900 S Northlake Dr, Hollywood, FL 33019

Presented by

Marylou Jalil, Realtor Associate

Real Living First Service Realty

14936 Pines Blvd, Pembroke Pines, FL 33027

786-355-3435 Direct

MarylouJalil.com

[email protected]

Real Living Real Estate is a network brand of HSF Affiliates LLC, which is majority owned by HomeServices of America, Inc.™, a

Berkshire Hathaway affiliate.

Getting Started Selling Your Home

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Selling Your Home I 3

A Successful Home Sale Selling Your Home

I’m with you every step

of the way.

Selling your house is a complex process

Getting Started

•Needs Analysis

•Pricing Strategy

•Staging and Repairs

•Marketing Activities

Negotiating

•Feedback and Adjustments

•Negotiations

•Evaluations and Counter Offers

•Loan Application and Approval

Facilitating the Offer

•Inspections and Appraisals

•Title Work

•Closing Process

•Financial Disbursements

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Marketing Your Home

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Real Living Marketing System Drone Video Marketing

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• Aerial Video Tours are a must have for any luxury real estate property. I will hire a company that specializes in creating high-impact HD videos for luxury homes. The results are images that give potential buyers and customers a perspective unlike any other, makes them pay attention and turn interest into action. Using a drone to shoot sumptuous aerial movies and photographs. Showing your property in this unique way through aerial full motion video elevates your listing from other property listings.

Subject property Aerial Drone 900 S. North Lake Dr Marketing

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Advertise Home In Multiple Luxury Property Magazines

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Home Warranty For The Buyer To help maximize the marketing effort, I will purchase a 1year home protection plan for the buyer

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Marketing Your Home I 9

Real Living Marketing System

Get to the

Market

First & Fast

Choosing from a large universe of possible channels, I will create the right mix of communication

methods for your market and your property.

Communication Methods

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Marketing Your Home I 10

Digital Marketing e-Communications

And its syndication network of more than 50

newspaper real estate websites.

Real Living syndicates to these

and other top real estate

websites to ensure your home is

viewed by as many consumers

as possible.

*

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Marketing Your Home I 11

RealLiving.com Real Living’s Internet Strategy

www.maryloujalil.com

• Your home marketed on my site

• Your home given preference

www.realliving.com/First-Service-

Realty.com

[email protected]

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Marketing Your Home I 12

Listing Enhancements Photos and Property Information

Cards/Flyers/Virtual Tours

e-Newsletters

95% of our marketing materials may be emailed or web-

posted. That means I can promote your property across the web at

sites like Craigslist and at our community sites or send materials as

visual emails to my professional network or potential buyers.

I can feature your home in my e-Newsletter, which is

delivered monthly to potential customers.

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Marketing Your Home I 13

Social Media Marketing Choices

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Marketing Your Home I 14

Traditional Marketing Marketing Choices

Yard Signs,

Open Houses,

Home Staging,

Network Feedback,

And ME!

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Marketing Your Home I 15

Real Living Luxury Program Elegant Homes International

Luxury properties warrant special consideration. Our

Elegant Homes International program includes:

• Yard Signs

• Agent marketing materials

• Property marketing materials

• Listing syndication to:

LuxuryRealEstate.com, and the Who’s Who in Luxury

Real Estate, the #1 luxury real estate site in the world

and its syndication partners.

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Pricing Your Home

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Pricing Your Home I 17

Real Steps Pricing Your Home

• Proximity to area amenities, schools and destinations

• Access to major highways and public transportation

• Structural and mechanical systems

• Curb appeal and décor

• Staging for sale

Location

Property Condition

Price is Influenced by Several Factors

• Interest rates and financing options

• Competition from other homes

• Economy and consumer confidence

Market Condition

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Pricing Your Home I 18

Real Steps Pricing Your Home

Maximizing Your Sale by Pricing Right Above Market Value

• Limits the number of interested buyers

Fair Market Value • Helps maximize profit

• Attracts buyers

• Increases your chance for a faster sale

Below Market Value • Reduces profits

• Limits your options if your home doesn’t sell

quickly

Interest is highest in the first few weeks!

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Pricing Your Home I 19

Real Steps Pricing Your Home

Our Local Market

• Your neighborhood average time on market

• Your neighborhood average sales price

• Percent above or below asking price

• Factors influencing our local market

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Pricing Your Home I 20

Real Steps Pricing Your Home

• Your reference to sales price of

similar properties

• Guide to developing listing price

• I will do a comprehensive Comparative Home

Marketing Analysis

What is Your Home Worth?

Comparative Home Analysis

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Representing Your Home

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Representing Your Home I 22

Marylou Jalil Real Living Real Estate Agent

My Mission

To help you attain the highest possible

price in the shortest amount of time while

negotiating the details and representing your

best interests.

Credentials

• Full time Real Estate Agent

• 8 years member National Association of Realtors®

• Premier Service® Trained

• 98% Customer Satisfaction Rating

• Florida Association State Director

MaryLou Jalil

Realtor Associate

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Representing Your Home I 23

Real Living Real Estate My Company

Launched as the 7th largest real estate brokerage in America

Earned the Inman Innovator Award as the Most Innovative Real Estate Franchise

Named the Most Productive Agents In The Nation – REALTOR® Magazine and The

Most Promising New Brand - the Swanepoel TRENDS Report

Top 10 Newsmakers – the Swanepoel TRENDS Report

Named the Fastest Growing Real Estate Brand by REALTOR ® Magazine*

CEO, CMO and COO recognized in Inman Top 100 Leaders

2002

2008

2009

2011

2012

2006

*Based on net offices opened/closed between 2009-2011 as shown NAR’s July/August REALTOR® Magazine 2011 Franchise Report

Real Living Real Estate is a network brand of HSF Affiliates LLC, which is majority owned by

HomeServices of America, Inc.™, a Berkshire Hathaway affiliate.

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Representing Your Home I 24

Real Living Real Estate My Network

• 400 offices

• 8,000 agents

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Representing Your Home I 25

My Roles & Responsibilities Premier Service®

I will listen to your goals, always be responsive, share

customer feedback promptly and use my professional skills to assure your home sells quickly.

Trusted AdvisorSM

Comparative Home Analysis

Pricing

Listing

Merchandising Recommendations

Estimate of Proceeds

Financing Options

Seller Disclosure Documents

Seller Updates

Customer Feedback

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Representing Your Home I 26

My Roles & Responsibilities Premier Service®

I will help you evaluate offers and steadfastly

represent your interests throughout the sale, always respecting your confidentiality.

Skilled NegotiatorSM

Review Offers

Answer Objections

Expedite Buyer’s Offer

Negotiate Price and Terms

Contract Contingencies

Finalize Purchase Agreement

Complete Negotiations

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Representing Your Home I 27

My Roles & Responsibilities Premier Service®

I will develop and implement a Marketing plan utilizing all

channels that are appropriate for your property, and

work to ensure that the sale is finalized, smoothly and

efficiently to your satisfaction.

Expert FacilitatorSM

Promote to Real Living Agents

Promote to Local

Real Estate Agents

Yard Sign

Multiple Listing Service

Marketing

• Internet

• Direct Mail

• Listing Ads

• In & Out-of-Town

Buyer Contacts

Showings

Open Houses

Inspections

Property Survey

Closing

Possession

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Representing Your Home I 28

Our National Satisfaction Rating - 2014 Premier Service®

*Source: 2013 Real Living Real Estate Customer Satisfaction Survey administered by Leading Research Corporation.

Real Living continues to lead

the industry with a 96%

national customer satisfaction

rating – the best in the

industry!

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Representing Your Home I 29

97% – January 2007 to Present.

Nancy knew we were apprehensive about selling our home. But she explained everything and

was always available to answer questions. Her knowledge of negotiating made the process go

smoothly. She was invaluable!

Bill and Sue Bradley

We had shopped around for a Realtor because our last experience was not pleasant. But when

Nancy explained how she and her company worked with sellers – and that she was willing to put

her promises in writing – it just seemed to be the way to go. And we weren’t disappointed! The

sale went great and we would not hesitate to recommend Nancy!

Jeff and Mary Horwith

My Customer Satisfaction Rating Premier Service®

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I Stay Connected

Representing Your Home I 30

Representing Your Home

Office Phone: 954-443-4090

Cell Phone: 786-355-3435

Email: [email protected]

My Web Site: MarylouJalil.com

My policy on returning calls: Within 1 hour

Anytime. Anywhere. Everyday. Everywhere.

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Representing Your Home I 31

Equal Housing Opportunity Representing Your Home

Everyone benefits from an open housing market.

Restrictions limit the pool of homes for sale and

hinder those who are hoping to sell.

Federal Law – Right of Every Buyer.

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Representing Your Home I 32

Let’s Get to Work Representing Your Home

My Mission

To help you attain the highest possible

price in the shortest amount of time while

negotiating the details and steadfastly

representing your interests.

I’m ready to put my services®

to work for you! Marylou Jalil

Realtor Associate