'Selfie' Marketing: Using Social Media to Show Your Best Side
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Transcript of 'Selfie' Marketing: Using Social Media to Show Your Best Side
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‘Selfie’ Marketing: Using Social Media to Show Your Best Side
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Join in the conversation!
Chat with @AptsForRent for the chance to win $20!
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• The Selfie Culture• What Selfie Culture Says About Today’s
Consumer• What You Can Learn from the Selfie
Phenomenon• Ways to Show Your Best Side Using Social• Valuable Links • Q&A
Agenda
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The Selfie Culture
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A photograph that one has taken of oneself, typically one taken with a smartphone or webcam and uploaded to a social media website.
selfie: Selfie Culture
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Selfie CultureClick it
Share it
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54% percent of Internet users have posted original photos online*.
*Pew Internet & American Life ProjectSource: Huffington Post
There are nearly 62 million tagged selfie photos on Instagram
Selfie Stats
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“The desire to take, post and get ‘Likes’ on selfies goes back to a biological behavior all humans are wired for. – Dr. Pamela Rutledge, psychologist
Selfie Psychology
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What Selfie Culture Says About Today’s Consumer
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A Craving for Visual Social Media
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A Serious Case of FOMO
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Cure FOMO With TAR/TAP!
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All About the ‘Now’
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The Need to Engage Is Real
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What You Can Learn from the Selfie Phenomenon
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Trends Revealed
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Apply This Trend to Your Marketing Efforts
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Ways to Show Your Best Side Using Social
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Location
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Display Location with FRVideo
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Amenities 1. Washer/Dryer In Unit 2. Washer/Dryer Hookups 3. Air Conditioning 4. Furnished Available 5. Patio or Balcony 6. Hardwood Floors 7. Dishwasher 8. Walk-in Closets 9. Fireplace 10. Wireless Internet Access
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Highlight Amenities with FRVideo
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Highlight Amenities with Vine
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Highlight Amenities Using Instagram
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Highlight Amenities Using Facebook
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Put Stellar Ratings on Blast!
Admins can respond to Facebook reviews with
ease!
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Promote Customer Service
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Recognize Team Accomplishments
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Surprise Awesome Residents
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Valuable Links
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• Blog post: 5 Ways to Make Your Brand Lovablehttp://bit.ly/FRMSLovableBrand
• Blog post: Top 10 Most-Searched Amenitieshttp://bit.ly/Top10MostSearchedAmenities
• New App: The all new ForRent.com® Mobile App! Apple: Bit.ly/FRCapple Android: Bit.ly/FRCandroid
Valuable Links
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Q&A
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