Self-Serve Programmingcfp.mit.edu/publications/CFP_Presentations/All Member Meetings/m… ·...

Self-Serve Programming

Eric Elia, VP, Programming and Design

© 2006 Brightcove, Inc. All rights reserved. Company Confidential.2

Ten years ago

Producerthousands of production co’s

Programmerdozens of networks

Distributor2-3 carriers per region

Viewerpassive, linear viewing


Now, everyone gets to play

Producerthousands of production co’s

Programmereveryone programs

Distributorhundreds of BIG distribution points

Vieweractive participation


What is a TV channel?


Haagen-Dazs Scoop

A few examples…


Rodale

Men’s HealthChannel on Brightcove.com

http://www.menshealth.com/cda/featured_video.do?site=MensHealth&channel=video

http://www.brightcove.com/channel.jsp?channel=211755171

http://www.menshealth.com/cda/channelpage.do?site=MensHealth&channel=fitness&cm_re=HP-_-Channels-_-Fitness



Wine Spectator

http://www.winespectator.com/Wine/Free/Video/0,4258,,00.html


Viral Promotion

Wine SpectatorOn Vino ViewChannel on Brightcove.com


http://www.vinoview.com/vino_view/2007/02/ideas_for_valen.html



http://www.vinoview.com/vino_view/2007/02/ideas_for_valen.html


Hachette Filipacchi

Elle.comElle channel on Brightcove.comElle.comElle channel on Brightcove.com

http://www.elle.com/

http://www.elle.com/



http://www.elle.com/videoplayer/



TV Guide



Managed Syndication

http://blockjams.com/block_tvguide.html


Time Inc.

http://www.time.com/time/video/2006/penelopecruz/

http://www.instyleyourlook.com/instyle/yourlook/video/0,28495,1583478,00.html

Self-Serve Programmingcfp.mit.edu/publications/CFP_Presentations/All Member Meetings/m… ·...

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