m-comferenceSeizing theMobile Advantage1 9 , 2 0 J A N U A R Y 2 0 0 1

Friday 19 January 2001

18:00-18:15 Opening

Prof. drs F.A. Maljers, Chairman, RSM Board; Former Chairman of Unilever

18:15-19:00 Keynote Speech: Making the Internet Mobile: Understanding the Operator Challenges

Wolter Lemstra, Vice President for Marketing & Business Development Lucent Technologies EMEA & Matthew Dunford,

Marketing Director Lucent Technologies GSM/UMTS

19:00-20:00 Realities of the Wireless Value Web

Dirk Bout, Head of Wireless Research, Durlacher Research Ltd

20:00-21:00 Drinks

Saturday 20 January 2001

Plenary Session

09:00-09:45 How To Position Yourself In The Mobile Commerce Value Chain

Jyri Hagman, Director m-commerce, Nokia

09:45-10:00 Introduction to Scenario Thinking

Daniel Erasmus, Fellow, RSM, and Co-Founder, Digital Thinking Network

Technologies Concepts Industries Entrepreneurship

10:15-11:30 M-Commerce Hardware Financing M-Commerce Banking & Financial Services Idea Generation

11:45-13:00 Content Management Mobile Portals Consumer Services Starting Up

13:00-14:00 Lunch

14:00-15:15 Emerging Technologies Mobility Automotive Example Companies

Scenario Workshops: Mobile Internet in 2006

15:30-16:45 Business Life Social Life Infotainment Personal Business Services

17:00- 17:20 Building Your Career in Europe’s Wireless economy

David Watkin, Director, NetXec (Executive Search) Limited

17:20-18:00 Wrap-up session with expert panel

18:15-19:00 Prize Giving Ceremony and Drinks

Programme Overview

Table of Contents

2 Programme Overview

3 Table of Contents

4 Welcome!

5 Keynote speech: Making the Internet Mobile

6 Panel Presentations

7 Technologies

8 Concepts

10 Industries

11 Entrepreneurship

12 Scenario Workshops: The Mobile Internet in 2006

14 Mobile Internet Business Idea Competition

16 Participating Companies

18 Participating Companies continued

18 What does it stand for?

19 The M-Comference Committee

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page

Welcome!

The RSM M-Comference was born following the annual visit of RSM

MBAs to CeBIT in March 2000. At CeBIT, the largest consumer & business

IT fair in the world, one common theme repeated itself amongst many of

the 10,000 companies present:- the future is MOBILE. In the months that

followed, we began to realise that many questions dominate the mobile

communications sector. At the same time a new term began circulating the

business press: M-Commerce, an abbreviation for Mobile E-Commerce.

So why hold a conference? What can we achieve

within the walls of the Rotterdam School of

Management, that has not been done elsewhere

in other conferences? Our answer is to bring

together industry leaders, entrepreneurs, and

MBAs keen to participate in this exciting and

dynamic market-space. The motive being to

spark constructive debate amongst the highly

international mix of participants, within the

setting of a leading global business school.

Hence M-Comference has been designed with

interaction as a key feature. We have invited

executives at the cutting edge of M-Commerce.

They are eager to hear your opinions as to how two of the world’s fastest

growing industries (wireless telephony & the Internet) will converge and

what impact this will have on our lives in the future. The scenario

workshops on Saturday afternoon are designed for you to challenge the

experts. How do you see yourself interacting with the Internet in 2005?

How will Mobile Internet change your lifestyle & behaviour. What services

will you expect to use?

We all have experienced the rapid incorporation of mobile telephony into our

lives during the last decade, fuelled by the runaway success of GSM. On the

dawn of a new millennium, what do the wave of mobile communication

technologies hold in store for us, and what business opportunities will arise?

We look forward to your active participation in M-Comference, and hope

you find it an insightful experience.

Peter Angelos and Iris Springer

Co-Chairs, M-Comference Organising Committee

In Finnland, I met a man who carried a mobile phone the size of a brick on

his belt. He told me that it was a phone from the very first series of mobile

phones ever made, and he was proud to have been an early adopter of

now ubiquitous technology. He still used it because it still worked.

Picking the correct technology is considerably easier from hindsight.

At present, we face a big challenge in the area of mobile communication

and commerce. Mobile phones, which had been scaled down from brick

size to miniaturization, are

back up at brick size again

so that screens and keyboards

can be accommodated.

Personal Digital Assistants have

add-ons to plug in keyboards

and phone connections. Laptop

computers are getting smaller

and are getting more and more

mobility features.

In this environment, predicting the future is getting harder. It is also

lucrative. It is also important, since large bets are being placed on which

standards will emerge, which equipment will rule, and where should

telecom operators invest.

With these questions looming, the Rotterdam School of Management,

backed by the gracious support of our sponsors and through the effort of

the MBAs of the Digital Business Club is very happy to be able to welcome

delegates to M-Comference. The event will be a success if these questions,

and many more, are discussed, debated and considered. We are sure you

will do that!

Best wishes for the M-Comference.

Kai Peters, Dean

Rotterdam School of Management

Erasmus University Rotterdam

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Making the Internet Mobile:

Understanding the Operator Challenges

Wolter Lemstra, Vice President for Marketing & Business

Development Lucent Technologies EMEA

Wolter graduated Cum Laude in Electrical Engineering from the Delft

University of Technology, the Netherlands, in 1978. During his 21 years in

the telecommunications industry he has had assignments in technical sales

support, systems engineering, product management, business management

and marketing. He has also been at the forefront of initiatives

spearheading the introduction of new services into the European

marketplace.

Additionally, Wolter is a faculty member of the Master of Business

Telecommunications Program at TopTech Studies, TU Delft.

Matthew Durnford, Marketing Director for Lucent Technologies

GSM/UMTS

Matthew Dunford is the Marketing Director for Lucent Technologies

GSM/UMTS division based in Swindon, UK. He joined Lucent Technologies

Messaging Group (previously Octel Communications Corp.) in January 1997

and was promoted to his present role in May, 2000

Durnford is responsible for all marketing activities world wide for

GSM/UMTS targeted on a market worth over $40 billion annually.

Before joining Lucent Technologies, Durnford worked with Cable and

Wireless where he was the project director responsible for business

development in a number of countries in Europe. Durnford also worked with

Mercury Communications, responsible for setting up its intelligent network

infrastructure and applications.

Prior to this he worked in business development, project management and

management of projects business for Digital Equipment Corporation’s

Telecommunications Systems Integration unit based in France, working with

the world’s leading telecommunications operators.

Durnford began his career with GEC, training as a telecoms engineer, then

working on commissioning and installation projects in South America and

the Middle East.

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This presentation will discuss the growth in the Mobile market in

Europe and outline the challenges that Mobile Operators will face in

the next few years as they implement 3G networks. The implications

of the changing Value Chain, new applications and their impact on

revenue and network design will also be covered.

Panel Presentations

Realities of the

Wireless Value Web

Dirk Bout, Head of Wireless Research, Durlacher Research Ltd

• How will the market for mobile communication services grow?

• What is the role of the Mobile Data Value Web?

• How will the Mobile Data Value Web alter the structure of the market?

Who will be affected and how?

As Head of Wireless Research, Dirk Bout joined Durlacher in December

2000. Dirk is responsible for developing Durlacher’s vision on the wireless

market. He also identifies investment opportunities for Durlacher in this

space, and is actively involved in building and managing Durlacher’s

wireless investment portfolio. Before joining Durlacher, Dirk worked for

Gartner, the world’s largest IT advisory company. With Gartner, Dirk advised

vendors and users on the developments in the mobile communications

market, and on mobile data and electronic commerce in particular. In 1992,

Dirk started his professional career with Inmarsat, the world’s largest

mobile satellite operator.

How To Position Yourself In

The Mobile Commerce Value Chain

Jyri Hagman, Director m-commerce, Nokia

• Transaction centric view

• User action centric view

• Traditional value chain view

Mr. Hagman is responsible for the mobile commerce solutions business

in Nokia Networks. Prior to joining Nokia he was managing director of

the Dutch subsidiary of Sonera, providing e.g. CATV Internet access and

Internet portal services. He has long term experience in combining new

technologies with new business models in the telecom world like

pioneering the usage of Internet and LAN technology for commercial

services in Telecom Finland late 80’s. During the mid 90’s Mr.Hagman was

business manager responsible for the services for content providers and

also mobile value added services. Prehistory of mobile commerce dates

back to that team, which created the first commercial SMS-on-demand

services and vending machines with mobile payment option. Mr.Hagman

holds a M.Sc. from Helsinki University of Technology and has started his

professional career, quite far from his today’s activities, as a semiconductor

physicist and computer scientist.

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Technologies

M-Commerce Hardware

What devices will we use to run our lives in the future?

Psion International

• How will mobile phones, PDA’s, and consumer electronic devices

converge in the future?

Content Management

Content on the Move: Partnering to reach a mass audience.

Claire Macdonald, Managing Director, MforMobile

• The emerging mobile content market

• Different types of content possible with 3G and potential

content providers

• Who will succeed and who will fail in the mobile portal race?

Claire Macdonald is Managing Director of MforMobile, a subsidiary of

global information company FC Group, where she also serves as an

Executive Director of the New Media and Telecoms Division with joint

responsibility for New Media and Telecoms.

The competitive advantage of content:

Solutions for enterprises

Patrick van Ghent, VP Marketing Tridion

Emerging Technologies

Why has the interest arisen in voice applications?

Julian Zmood, Head of CMT Consulting, Pixelpark (UK)

• Using voice as a life management tool

• How to service this emerging trend?

• Leveraging existing wireless investment

• Case studies

• Future opportunities for voice applications

Julian Zmood has a background as both an investment banker advising

technology and media companies and as a lawyer specialising in

telecomms. and commercial law. He heads-up the Communications,

Media and Technology consulting division for Pixelpark in the UK.

Enabling the Mobile Internet.

Alan Triggs, Manager, Business Development,

Professional Services, Ericsson Inc.

• The enabling technologies for Mobile Internet, including, but not limited

to, Bluetooth, WAP, i-mode, GPRS, W-CDMA, cdma2000, EDGE, and GPS.

Alan Triggs works for Ericsson in the USA, where he is currently the

Manager of the Business Development Group for Professional Services.

He works closely with North American telecom operators to help design

and deploy next-generation mobile networks, capable of delivering

Internet content.

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Concepts

8

Financing m-commerce

IIs the M-business the same game as the e-business?

Edoardo Narduzzi, CEO, NetIkos spa – Telecom Italia Group

The analysis, using in depth customer intimacy, of the m-solution provider of

Telecom Italia Mobile (TIM)

• How mobile Internet is changing IT spending and IT strategy of mobile

operators

• Five forces analysis applied to m-business

• CSF in m-business

• Who will get the value in the m-business

Edoardo has formed NetIkos, who have realized a significant set of

Wap and advanced solutions for TIM covering advertising, information,

provisioning, and portals. They have also realized a product, RWS – remote

wap system, to manage through the mobile phone the e-solutions of

a company.

Europe Mobile 2001: The Odyssey continues

Christian Kern, Equity Research Analyst/ Telecommunications

Schroder Salomon Smith Barney

• What profits will be possible in the telecommunication sector?

By whom?

• Licensing- have we killed the golden goose in Europe?

• What are the critical success factors for financial viability of

m-commerce?

Christian is responsible for coverage of European mobile telecommu-

nications services. Prior to joining the firm in July 1997, Christian worked in

corporate finance for Communications Equity Associates in New York and

Transconnect in Munich. Christian gained an MBA with a major in finance

from Columbia Business School and an MS in mechanical engineering from

the Technical University of Munich.

Mobile Portals

On the move and On the fly – Consumer Portals will be personal

and ubiquitous. Chris Smith, Director, Vodafone Multimedia

• Any time, any device

• How to survive portal wars

• The customer will own the customer

• But will it pay?

Chris Smith was recently Managing Director of Vodafone Multimedia and

now leads Vodafone’s European M-commerce business. He has extensive

experience in the Internet sector having held senior roles at Great Universal

Store, BBC Worldwide and Financial Times. He is also Chairman of the

strategic consultancy N.C.Co and a founder shareholder of UpMyStreet.com

– a UK-based local portal.

“Walled garden” portal versus “open” portal &

The screen-size battle

Dr. Ingo Schneider, CEO, BeMobile.com

• Will closed or open portals succeed?

• Who will pay for what?

• Will content provider pay the telecom operator or will operator pay

the content provider for airtime generation?

• UMTS- clarification of myths and realities.

As the CEO of BeMobile, a part of Bertelsmann mediaSystems, the globally

operating IT service provider of Bertelsmann AG, Dr. Ingo Schneider has

extensive experience in the mobile telecommunication sector, from complex

content management systems to personalized portal components.

Mobility

The new dynamics of the wired era: Net Flow & Creative

Pollination. Francesco Morace, President, & Lucia Chrometzka,

Concept Designer, Future Concept Lab

• Net flow, flow of life, mental flow: how to handle the nomad

phenomenon and multiple identities in the wired era.

• Globalisation as creative pollination: the humming-bird strategy and

the Word Wide Web.

• The Genius Loci Lab and its activities and the short circuits of information

between people, places, plans and projects.

Francesco Morace, sociologist, writer and journalist, lives and works in

Milan. Since 1994, he is the President of Future Concept Lab (International

Marketing Research Institute, focusing on future trends and concepts).

Lucia Chrometzka co-ordinates the Genius Loci Program, the

international observatory and Genius Loci Team, a multi-disciplinary

group of designers of different nationalities based in Milan.

Unleashing the Mobile Internet Market. Timo Poikolainen,

Director, Marketing, Mobile Internet Applications, Nokia

• Mobile Information Society

• Key building blocks for 3G success

• End user applications in 3G

Timo Poikolainen joined Nokia in 1995 and has worked in various

marketing positions in Nokia Networks since then. He was based in

Hong Kong and in charge of Nokia Networks’ marketing in China during

1997 – 1999. Timo has also headed 3G Solution Marketing in Nokia

Networks. In his current position Timo heads the marketing of Mobile

Internet Applications division of Nokia Networks.

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Industries

10

Retail Banking & Finance

Mobile banking and beyond. Theo van Haastregt,

Business Development Manager, Ericsson

• Mobile payments – opportunities for the next three years

• Charging for micropayments.

• Do we really need extra security?

• Biometrics not applicable today! Will they ever be?

Theo is involved in several M-commerce start-up companies and has

experience in mobile stock trading application development and

micropayments on the net. He is currently working on M-commerce and

transportation, e-ticketing and coupons, gambling and edutainment.

Automotive

Preparing to Compete in a Convergence-Driven Market.

Andreas Rulke, Principal, Pittiglio Rabin Todd & McGrath (PRTM)

• Introduction to Telematics

• Customer needs in a converging telecoms industry

• Analyzing the mobile commerce value chain

• Operationalize a new business

Andreas is the author of a recent Insight article “Prospering in the age

of Mobile Commerce”. He works as an interim operations manager for

a wireless service provider.

ACUNIA Drives Telematics.

Mark Maes, Co-CEO, Acunia

How the Open Telematics Framework by ACUNIA creates an innovating

business opportunity for automotive industry worldwide.

Mark Maes, a co-founder of ACUNIA (previously known as SmartMove) in

early 1996, is responsible for finance, administration, legal affairs and marke-

ting, in addition to general management and corporate strategy. Mr. Maes

served as a financial analyst for General Motors in Antwerp, Belgium, and

later as an independent consultant for small- and medium-sized companies.

Consumer Services

I-Mode Down to Earth.

Paul C. Eijkemans, Product Manager WAP, Ben

• Japanese mobile commerce initiatives

• Enablers in the Japanese culture

• The WAP Backlash

• Mobile portals

• Where is the telecom sector heading for?

Paul works for Ben, counted in minutes Holland’s third most popular

mobile network operator, at which he is Product Manager WAP. Before

joining Ben, Paul worked as a consultant for Andersen Consulting in the

mobile commerce area and was one of the people who built Vizzavi. He

is also the mobile commerce editor of Wireless Business and Technology.

Putting Wings on Consumer Services!!!

Sven-Axel Brudnizki, Senior Strategy Consultant, AU-System

• Market Situation

• User Understanding

• Opportunities in Consumer Services

Sven-Axel serves as a strategy consultant supporting Mobile Operator

with Mobile Internet Strategies towards the end-user market of businesses

and consumers. He previously initiated Ericsson activities within product

areas of GSM Business Communication as Mobile Office, Mobile Centrex

and GSM on the Net.

Entrepreneurship

Idea Generation

M-Commerce: Finding the right path to generate more traffic

and profits. Andreas W. Gerdes, CEO, iWORLD Group

• What is Mobile Commerce

• The new wireless industry

• How wireless devices will effect the internet world

• Mobile applications vs. Fixed internet

• What is the killer application for the wireless environment

Andreas founded Germany’s first mobile service provider (ABC Telekom) at

age 20 in his parent’s garage in 1987. Within four years he successfully sold

the business. He then founded ABC Telecommunications Consultants, which

assisted major national telecom players in establishing their multi-billion

dollar international operations. He advised telecom power brokers, such as

the Dutch PTT and Telefonica of Spain, on investment decisions in mobile

communications.

How to spot an m-commerce opportunity?

Karel van der Poel, Gorilla Park

Starting up

Joint Development of Applications.

Amos Kater, Manager Business Innovation, KPN Mobile

• What is happening in the mobile arena

• The role of 3rd parties

• The value web

• Advantages of mobile commerce

Amos Kater has been working with mobile data since August 1997.

He was responsible for the introduction of M-info, KPN Mobile’s WAP

service. Since January 2000, he has been managing a group of people

working in the development of mobile data services like M-commerce.

How to start up an m-commerce venture?

Timothy Weeks, Tornado Insider

Example Companies

Nerve Wireless,Creating the wireless nervous system for

enterprise. Simon Williams, CEO, Nerve Wireless

• Company’s successes

• Stumbling blocks

• Lessons learned

Simon has been at the forefront of the new economy since the early 1990s.

Prior to founding Nerve Wireless in March 2000, Simon was VP Mobile

Commerce for ABN AMRO Bank. In this role he led the bank's B2B

m-commerce initiatives. He was directly involved in formulating ABN AMRO's

B2B e-commerce strategy and launched the first Internet product for the

company's GTS division.

Lessons Learned as an M-Commerce Company

Lars Grip, Breathe.com

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Scenario Workshops:

The Mobile Internet in 2006

In cooperation with the Digital Thinking Network

During the past few months, our Scenario Team has been talking with

leading thinkers of the Mobile Internet, asking them what are the key

uncertainties in the industry. We asked them, “If you could ask an oracle

one question about the Mobile Internet, what would it be? If you had

invested in UMTS licenses, what would keep you awake at night?” From

these interviews, we identified two critical questions, the answers to which

are both uncertain and have major impacts:

• Will broadband in 2006 be a niche product, used mainly by businesses or

will it be a mass consumer product?

• In 2006, what proportion of broadband traffic will be delivered via fixed

line, and what proportion will be wireless?

From these two questions, we can construct four “scenarios”, each a

different conceivable world. Companies should ideally try to develop

strategies and make investments that will be successful in any of these

worlds.

Fixed-Line Junkies

In this scenario, broadband is cheap and used by many consumers. Most

broadband traffic is via fixed lines. Consumers will be used to two different

kinds of internet, broadband at home and narrowband on the move. They

will download rich media content at home, in the office, and from

commercially available ports, onto their mobile devices for consumption

later. People are likely to work from home.

Wandering Star

In this scenario, broadband is cheap and used by many consumers. Most

broadband traffic is via mobile infrastructure. Consumers are used to

accessing the same internet from anywhere. Commuting journeys can be

used productively.

Privileged Few

In this scenario, broadband is expensive and mainly used by businesses.

Most broadband traffic is via mobile infrastructure. Most people still work

from the office. Consumers are used to narrowband.

Cable Company

In this scenario, broadband is expensive and mainly used by businesses.

Most broadband traffic is via fixed lines. Most people still work from the

office. Most workers have broadband access through the local area network

of their employer, but use is limited due to the cost.

How will the Mobile Internet develop over the next five years? We can look at

the existing companies and technologies, and make predictions about winners

and losers up to one year forward. However since the future of the Mobile

Internet is so uncertain, forecasts beyond one year are nearly worthless. So how

can companies such as Vodafone, Microsoft, Lucent, Ericsson and Sony develop

strategies? One answer is to develop understanding of the forces shaping their

industry and the consequences through the creation of scenarios.

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Fixed-Line Junkies

Broadband is viaFixed Line

Broadband isMass Market

Wandering Star

Broadband is Wireless

Broadband isMass Market

Cable Company

Broadband is viaFixed Line

Broadband isNiche Market

Privileged Few

Broadband is wireless

Broadband isNiche Market

0% 100%

What Proportion of broadbandtraffic is delivered via wireless?

Wha

t kin

d of

mar

ket

is b

road

band

?

Each of our workshops will address a different theme

and investigate how companies can benefit from the

Mobile Internet.

Workshop 1:

Business Life

In this workshop we explore how the way we work will be affected by the

Mobile Internet. Will there be more teleworking than today? Will there be

further erosion of the distinction between work and free time? Will we work

more in distributed teams? Will we be videoconferencing each other? If

wireless broadband is a mass-market product, then people will be able to

use their commuting time productively, for instance attending spontaneous

videoconference meetings. If broadband is delivered via fixed line, then

people will not be able to videoconference while they are stuck in traffic.

Workshop 2:

Social Life

This workshop explores social life. Will we have a small, local circle of

friends or will we have a large distributed network? How often will we

meet? How and where will we meet? How do we communicate? How do

we organise our social lives? If wireless broadband is a mass consumer

product then we can have spontaneous videoconference meetings with

friends. If we want the same video experience using fixed line then we will

send more messages that will be viewed the next time the recipient is home

or in the office, i.e. the communication will be asynchronous.

Workshop 3:

Information and Entertainment

This workshop looks at the information and entertainment industries. Will

print media survive, or will we have electronic substitutes for magazines?

What kind of media (text, audio, video) will be popular? How and when will

we get our news? How will we search for information? What kinds of

games will we play? If we all have fixed line broadband access then we will

load pre-selected video information and games onto our mobile device

before leaving home, for consumption later, whereas mobile broadband is

more spontaneous surfing behaviour. We can dip into live sports coverage

as and when we please.

Workshop 4:

Transactions

The fourth workshop investigates the impact of the Mobile Internet on

service industries such as banking and retailing. How popular will e-banking

and e-tailing be? How will shopping malls be organised? How much

customisation is possible? How do we find a retailer or restaurant?

Broadband access will allow us to create richer audio-visual customer

experiences. Wireless broadband will provide a more effective marketing

channel than fixed line broadband, since the consumer can have the

experience at the moment their interest in the product is awakened, rather

than having to wait until next time they are home.

Devices

We believe that the physical size of the devices consumers will be using

in 2006 are related more to what we physically are willing to carry

around with us, rather than how broadband is delivered. We envision

consumers owning a small high performance “Phone” that they always

carry with them, and a larger (clip-board sized) lightweight mobile device

on which to read documents and view multimedia, which we have called

“MediaBoard”. In the home they will have a powerful home entertainment

system (“MonsterScreen”) and may also have an office area for teleworking.

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Mobile Internet

Business Idea Competition

The Judges

• Mr. Dirk Bout, Head of Wireless Research, Durlacher Research

• Dr. Harry Bouwman, Associate Professor of Information &

Communication Technology, Delft University

• Mr. Sander den Hartog, Strategic Investment Analyst, Gorilla Park

• Mr. Martin van den Oetelaar, Co-Founder and Managing Partner, (IC)trust

The Ideas

The following represents a sampling of business ideas submitted for

the Business Idea Competition.

Enterprise Air

Anthony G. Gumbs , Michael Hejtmanek,

Abhishek Maheshwari, Kevin Shacknofsky

Columbia University

Enterprise Air develops a standard method of creating efficient and secure

wireless applications. The architecture allows applications to be built which

use one-tenth the bandwidth of browser based wireless solutions and

operate within enterprise security frameworks. Our products contain pre-

packaged application modules that can be deployed up to 80% faster than

custom-built solutions. Our technology integrates with major enterprise

application such as SAP and Clarify. The solution involves a server side

toolkit and a device side software framework for RIM's, PalmV's, PalmVII's,

PocketPC's, WAP enabled devices or Laptops that manages client side

application processing.

Global Igloo

Hank Horkoff, Bobby Bhandair, Jennifer Ho,

Richard Ivey School of Business

Global Igloo is a travel-industry intermediary offering travel-related

businesses affiliate marketing, transaction and demand-forecasting

services to reduce their cost structures while providing context partners

(e.g. m-portals for mobile network operators) with an additional source

of revenue.

YourFriendInIndia

Diptesh K. Kayal, Rahul R. Patwardhan, P.D.Sundar

Indian Institute of Management

Our service, YourFriendInIndia, is intended to be a complete, location-

sensitive and mobile travel guide. The name connotes not just an

impersonal information service but also a virtual local travelling companion

to assist the tourist in achieving a delightful travelling experience.

Alter Ego - Mobile Accessible Portal

Mohammed Habbas, Sunaina Kilachand, Aurelio Mezzotero,

Gijs de Rooij, Behdad Shahsavari

INSEAD

Alter Ego is a portal that makes critical services, information and data

available to mobile customers. The portal is customized and offers ultimate

convenience, using both data and voice access. Alter Ego offers updated

mobile telephone numbers and e-mail addresses, reservations, and voice-

connects to a network of experts.

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In conjunction with the conference, a business idea competition on the

theme of mobile commerce will take place. Teams from leading business

schools have been invited to participate with a top prize of €10,000 to

be awarded. Additionally, the top three teams will be invited to a half-

day workshop with m-commerce industry experts from Durlacher

Research Ltd.

Voice Mail over WAP

Parimal Bajpai, Neeraj Chandra, Amit Goyal, Vivek Mittal

Indian Institute of Management

The business plan combines the unique characteristics of two fast growing

technologies – wireless communication and the Internet – to offer

customers a suite of value added services over a wireless platform,

only some of which are currently available. Early mover advantage

coupled with fast growth lends commercial viability to the plan.

Acceleratum

Samuel Johansson, Niklas Z. Kviselius

Stockholm School of Economics

Acceleratum aggregates traffic information in real-time for use by

service providers that offer services to end-users over mobile/fixed networks

to reach all niche markets. Developed by two entrepreneurial students

from SSE who advocate a global standard. The market is global with local

partnerships. Acceleratum will be the choice of mobile professionals

the world over.

DreamOn.com

Kirtiman Pathak

Indian Institute of Management

DreamOn.com stems from the hypothesis that with increasing social

awareness, people are willing to combine their vacation/trips with some

entertaining adventurous and socially enriching experience with the

government/NGOs. Mobile communications is necessary as demand and

supply points are dispersed and customers belong to high-income group,

needing quick information anywhere, anytime.

MobilePort

Vinay Nair, Stern School of Business, New York University

Valerie Feldmann, Columbia Institute for

Tele- Information/University of Muenster, Germany

Mobile Financial Portfolio Manager (MobilePort) is a WAP enabled portfolio

management tool, designed for people on the move, who need access to

financial information wherever they are and whenever they need to act on

it. The integrated media syndication model provides the ability to access

branded media content with key information relevant to the customized

portfolio.

TouchPoint

Graham Ford, Jason Meers, Robert Perkins

Rotterdam School of Management

TouchPoint is a mobile tool that facilitates the reservation, ordering and

CRM processes of restaurants or similar businesses, to reduce costs,

increase occupancy and improve service quality.

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Participating Companies

AU-System

http://www.ausys.com

AU-System was established in 1974 and is a

leading Mobile Internet consultancy. Major

clients include Ericsson,Telia, Scania,

MeritaNordbanken and Singapore Telecom.

AU-systems currently employs more than 900

staff in offices in Sweden, Italy, Singapore,

Thailand, the U.K. and the U.S.

Acunia

http://www.acunia.com

Founded in 1996,Acunia’s core business is at the

heart of the fast-growing telematics industry,

which combines telecommunication and infor-

mation technology for use in vehicles.Acunia has

developed an open, Java-based, end-to-end Tele-

matics Architecture.Acunia is located in Leuven

(Belgium) and Cambridge (U.S), and employs 90

people in Europe and the United States.

BeMobile

http://www.bemobile.com

http://www.wap.de

Wap.de is the mobile Internet community

developed and operated by BeMobile. BeMobile

develops high-end services and innovative

applications for the mobile age. BeMobile is part

of Bertelsmann mediaSystems, the globally

operating IT service provider of Bertelsmann AG.

Ben Mobile

http://www.ben.nl

Ben is a dutch company, specialised in the

provision of products and services for business

and social use within the field of personal

communications. Ben has a reputation for being

one of the most innovative mobile phone

operators in Holland today.

Breathe.com

http://www.breathe.com

Best of breed technology partnerships affirm

breathe’s position at the cutting edge of the

mobile internet whilst content deals with leading

new media brands ensure relevant information is

always available to people who breathe.The

company has just been purchased by The Great

Universal Stores PLC.

Durlacher Research

http://www.durlacher.com

Durlacher Corporation Plc is Europe’s leading

research-driven investment group specialising on

emerging technology and media and has been

a leading investor and creator of a number of

successful European software and internet start-

ups including Autonomy and 365 Corporation.

Ericsson

http://www.ericsson.com

Ericsson is the world’s leading supplier in

telecommunications with the largest customer

base, including the world’s top 10 operators.

Ericsson provides total solutions covering

everything from systems and applications to

mobile phones and other communications tools.

Future Concept Lab

http://www.futureconceptlab.com

Future Concept Lab is known internationally

as one of the most advanced consumer research

institutes in the world, with activities in Europe,

USA,Asia and South America. It’s objective is

to propose new product, communication and

retailing concepts on an international scale to

help companies to prepare for the markets of

the future.

Gorilla Park

http://www.gorillapark.com

Gorilla Park is the first pan-European Internet

business accelerator for high-tech entrepreneurs

who want to create Internet companies and grow

them quickly into world-class organizations.

I-World

http://www.iworldgroup.com

iWORLD Group’s mission is to be the leading

global e-mobile business incubator. By identi-

fying ideas with the highest potential to succeed,

cross-fertilising them and leveraging their

success, iWORLD Group brings them to market

for maximum capital return. iWORLD Group’s

founders are pioneers in creating multi-billion

dollar digital mobile and Internet businesses in

Europe,Asia and the US. Shareholders include

Bank of America, Deutsche Bank, Hikari Tsushin,

McCaw, PaineWebber and the Dolphins.

Johnson & Johnson

http://www.johnsonandjohnson.com

Johnson & Johnson, with approximately 99,100

employees, is the world’s most comprehensive

and broadly-based manufacturer of health care

products, as well as a provider of related services,

for the consumer, pharmaceutical and professio-

nal markets. Johnson & Johnson has more than

190 operating companies in 51 countries around

the world, selling products in more than 175

countries.

KPN

http://www.kpn.com

KPN is a major European telecommunication

operator, pursuing growth in four core business

areas: fixed telephony, mobile communications,

IP/data services, Internet, call center and

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media services. KPN offers a full range of

telecom and ICT services in the Netherlands and

operates internationally under its own name or

with partners.

Lucent Technologies

http://www.lucent.com

Lucent is a leading global supplier of commu-

nications networking equipment, holding strong

leadership positions in Internet infrastructure for

service providers, optical networking, wireless

networks, communications networking support

and services, communications integrated circuits,

and optoelectronic components.With head-

quarters in Murray Hill, N.J., Lucent has about

125,000 employees worldwide.

MforMobile

http://www.mformobile.com

Written by an expert group of respected industry

journalists, with contributions from the executive

movers and shakers of the m-commerce world,

MforMobile is the Internet’s source of original,

independent m-commerce analysis and news.

Nerve Wireless

http://www.nervewireless.com

Nerve Wireless is the leading P2P collaborative

platform for enterprise. It enables collaboration

across multiple enterprises and over different

devices. Nerve Wireless connects enterprise

communities together - enabling a team from

multiple enterprises to access and deliver

content, make instant decisions, share contact

information, and manage project activities.

NetIkos SPA (Telekom Italia)

http://www.tlcpi.finsiel.it

NetIkos S.p.A. is a web professional company

whose mission is focused on necessities of firms

tied to the Network. NetIkos offers a whole set

of innovative solutions for e-companies to

become keener competitors. NetIkos services

are particularly focused on the vertical segments

of m-business, Media and Entertainment,

Telecommunications, Healthcare, Public

Administration, and Tourism.

NetXec

http://www.netxec.com/

NetXec is a specialist recruiter of Europe-based

MBA alumni of the leading European and US

Business Schools. Our free and confidential

service is designed to keep you in touch with

the top-MBA jobs marketplace, regardless of

whether you’re actively considering a career

move at the moment.

Nokia

http://www.nokia.com

Nokia is the world leader in mobile

communications. Backed by its experience,

innovation, user-friendliness and secure

solutions, the company has become the leading

supplier of mobile phones and a leading supplier

of mobile, fixed and IP networks. By adding

mobility to the Internet Nokia creates new

opportunities for companies and further enriches

the daily lives of people. Nokia is a broadly held

company with listings on six major exchanges.

Pixelpark

http://www.pixelpark.com

Pixelpark develops, designs and configures

business strategies, marketing solutions,

Internet and Intranet connections for industrial

customers. The company offers hard- and

software for E-Commerce, E-Finance and

E-Marketing and installs total inter-company

networks. Pixelpark has subsidiaries in Germany,

Austria, Switzerland, France, the UK and the USA.

PRTM

http://www.prtm.com

Pittiglio Rabin Todd & McGrath (PRTM) is

recognized internationally as the leading

management consultancy to technology-based

business. Since our founding in 1976, PRTM’s

focus has been on helping technology-intensive

companies structure their strategies, their

organizations, and their core business processes

for competitiveness, profitability, and growth.

Psion International

http://www.psion.com

Psion PLC is a world leader in mobile computing

and communication technology markets. Psion

has earned a reputation for pioneering both the

use of new technologies and of innovating to

create new digital markets, most recently in the

emerging market for mobile Internet access

devices and services.

Schroder Salomon Smith Barney

http://www.salomonsmithbarney.com

Salomon Smith Barney is a global, full-service

financial firm, which provides brokerage,

investment banking and asset management

services to corporations, governments and

individuals around the world.

Participating Companies continued

Tornado Insider

http://www.tornado-insider.com

TORNADO-INSIDER.COM GROUP, organized in

late 1998, is a new media company providing

information, education and inspiration to high-

growth, high-tech Europe. It is TORNADO-

INSIDER.COM’s mission to connect the people

of high-growth Europe and accelerate the

growth of the ICT industry.

Tridion

http://www.tridion.com

Tridion is a leading European provider of

advanced web content management software.

It provides products to mid-size and large

enterprises to publish, manage and update their

web content in an efficient and effective manner

across—the Web,WAP phones, interactive

televisions and handheld devices—to exchange

business-critical information with customers,

partners, suppliers and employees. Tridion is

headquartered in Amsterdam with offices in

London, Munich, Paris, Stockholm and Brussels.

Vodafone Multimedia

http://www.vodafone.com

Vodafone Group, formed in 1984, is a wireless

telecommunications company with a significant

presence in Continental Europe, the UK, the USA

and the Asia Pacific region, through the

Company’s subsidiary, joint venture and

associated undertakings.Vodafone also has

interests in wireless telecommunications

businesses in the Middle East and Africa.

The Company provides a full range of wireless

telecommunications services, including cellular,

personal communications services (PCS),

paging and data communications.

What does it stand for?

3G Third Generation Mobile Technology

ADSL Asymmetrical Digital Subscriber Line

AMPS Advanced Mobile Phone System

ARPU Average Revenue Per User

ASP Application Service Provisioning

ATM Automatic Teller Machine

ATM Asynchronous Transfer Mode

Bluetooth (short-range digital two-way radio)

CDMA Code Division Multiple Access

CAGR Compound Annual Growth Rate

CRM Customer Relationship Management

D-AMPS Digital Advanced Mobile Phone System

DES Data Encryption Standard

EDGE Evolved Data for GSM Evolution

EMPS Electronic Mobile Payment System

EMV Europay-Mastercard-Visa

EPOC (operating system for mobile devices)

ERP Enterprise Resource Planning

ETSI European Telecommunications

Standards Institute

FCC Federal Communications Commission

GAA GPRS Application Alliance

GPRS General Packet Radio Services

GPS Global Positioning System

GSM Global System for Mobile

communications

GSM 1800 GSM operation at 1.8 GHz

GSM 1900 GSM operating at 1.9 GHz

HSCSD High Speed Circuit Switched Data.

IM Instant Messaging

IN Intelligent Network

IP Internet Protocol

ISP Internet Service Provider

ITU International Telecommunications

Union

IVR Interactive Voice Response

Java (platform-independent

programming language)

KM Knowledge Management

LAN Local Area Network

LFS Location Fixing Scheme

MIM Mobile Instant Messaging

Mondex (electronic purse system, 51% owned

by Mastercard)

MULTOS Multi-application smart card

operating system

OS Operating System

PCS Private Communications Services

PDA Personal Digital Assistant

PDC Personal Digital Cellular

PGP Pretty Good Privacy

PHS Personal Handyphone System

PIM Personal Information Manager

PIN Personal Identification Number

PLC Programmable Logic Controller

POS Point Of Sales

PSTN Public Switched Telephone Network

RAM Random Access Memory

ROI Return On Investment

Router (data switch connecting different

networks)

SAT SIM Application Toolkit

SET Secure Electronic Transactions

SI Systems Integrator

SIM Subscriber Identification Module

SMS Short Message Service

SMSC Short Message Service Centre

SSL Secure Socket Layer

TCP/IP Transmission Control Protocol /

Internet Protocol

TDD Time Division Duplex

TDMA Time Division Multiple Access

UI User Interface

UM Unified Messaging

UMS Unified Messaging System

UMTS Universal Mobile

Telecommunications System

VAS Value Adding Service

VoIP Voice over Internet Protocol

VXML Voice Extensible Mark-up Language

WAP Wireless Application Protocol

WASP Wireless Application Service Provider

W-CDMA Wideband CDMA

WDM Wavelength Division Multiplexing

W-LAN Wireless Local Area Network

WML Wireless Mark-up Language

MMM Mobile Media Mode (c.f. WWW)

XML Extensible Mark-up Language

The M-Comference Committee

Co-chairs

Peter Angelos 1

Iris Springer 2

Speaker Team

Peter Angelos

Marc Bolick 3

Andrew Briscoe 4

Christine Larson 5

Jason Meers 6

Ernie Poku 7

Frank Tijnaton 8

External PR

Iris Springer

Nicola Wulff 9

Internal PR

Sunil Singh 10

Business Idea Competition

Christine Larson

Website

Sunil Singh

Vitalie Sajin 11

Registrations

Andrew Briscoe

Event management / Finance

Daniel Schneider 12

With the assistance of:

Margaret Gold 13

Marlies van Konigsveld 14

Hsin-I Ko 15

Peter Kohstall 16

Patrick Liao 17

Gero Lueben 18

Verus von Plotho 19

Florian Pollner 20

Mark Walton 21

In cooperation with:

Digital Business Club

The Start-up club

SB-Link

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