SEEK Campaign Presentation
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Transcript of SEEK Campaign Presentation
![Page 1: SEEK Campaign Presentation](https://reader030.fdocuments.in/reader030/viewer/2022032422/55a93a081a28ab430a8b488f/html5/thumbnails/1.jpg)
The “always looking” campaign.Created by Bec Matlioski, Selby Staynor, Kate Gillam & Ella Shepley
SEEK
ZULUadvertising co.
![Page 2: SEEK Campaign Presentation](https://reader030.fdocuments.in/reader030/viewer/2022032422/55a93a081a28ab430a8b488f/html5/thumbnails/2.jpg)
Problem
People are not being proactive in their career searches They only consider creating a Seek profile when
they are in the process of looking for a job
People do not understand the full benefits of a profileA Seek profile does much more than just hold
your CV online, it actually helps people find you
![Page 3: SEEK Campaign Presentation](https://reader030.fdocuments.in/reader030/viewer/2022032422/55a93a081a28ab430a8b488f/html5/thumbnails/3.jpg)
Aim
Raise awareness of the Seek Profiles function.
Drive Profile acquisition.
![Page 4: SEEK Campaign Presentation](https://reader030.fdocuments.in/reader030/viewer/2022032422/55a93a081a28ab430a8b488f/html5/thumbnails/4.jpg)
Target Audience
Mass Target Audience25 – 45 Year OldsMale & FemalesActive Jobseekers Those monitoring their opportunities
![Page 5: SEEK Campaign Presentation](https://reader030.fdocuments.in/reader030/viewer/2022032422/55a93a081a28ab430a8b488f/html5/thumbnails/5.jpg)
Insights
ConsumersMuch of the target audience wait until they’re ready to change jobs to start looking for opportunities, missing
many chances in the meantime.
A Seek Profile is constantly searching for career opportunities that suit you, even when you’re not, which
is a unique feature in this category.Brand/Category
![Page 6: SEEK Campaign Presentation](https://reader030.fdocuments.in/reader030/viewer/2022032422/55a93a081a28ab430a8b488f/html5/thumbnails/6.jpg)
Solution
“take the looking out of looking for a job”Your SEEK profile is always looking for you:
![Page 7: SEEK Campaign Presentation](https://reader030.fdocuments.in/reader030/viewer/2022032422/55a93a081a28ab430a8b488f/html5/thumbnails/7.jpg)
Solution
Your SEEK profile is always looking for you:
Case Study Video
![Page 8: SEEK Campaign Presentation](https://reader030.fdocuments.in/reader030/viewer/2022032422/55a93a081a28ab430a8b488f/html5/thumbnails/8.jpg)
TVC
![Page 9: SEEK Campaign Presentation](https://reader030.fdocuments.in/reader030/viewer/2022032422/55a93a081a28ab430a8b488f/html5/thumbnails/9.jpg)
Metrolites
![Page 10: SEEK Campaign Presentation](https://reader030.fdocuments.in/reader030/viewer/2022032422/55a93a081a28ab430a8b488f/html5/thumbnails/10.jpg)
Social Media + Digital
![Page 11: SEEK Campaign Presentation](https://reader030.fdocuments.in/reader030/viewer/2022032422/55a93a081a28ab430a8b488f/html5/thumbnails/11.jpg)
Social Media + Digital Continued
![Page 12: SEEK Campaign Presentation](https://reader030.fdocuments.in/reader030/viewer/2022032422/55a93a081a28ab430a8b488f/html5/thumbnails/12.jpg)
Further Ideas
Extended TVCsAlternative TVCs/Posters
Interactive online media and competition
![Page 13: SEEK Campaign Presentation](https://reader030.fdocuments.in/reader030/viewer/2022032422/55a93a081a28ab430a8b488f/html5/thumbnails/13.jpg)
Further IdeasZULU
advertising co.
thank you