SEED Foundation's Annual Report 2013

Let's sow seeds of development together!

KEY FIGURES WE CANNOTIGNORE

EDITORIAL

BRIEF HISTORY

CONTENTS

2 Editorial

3 Mission statement

4 SEED Foundation in action

6 Projects on the map

8 Acting together

1 0 Financial highlights

1 1 Governance

2 SEED Foundation - Annual Report 201 3

SEED Foundation moves onand strives at consolidatingits achievements whilepushing forward .

Ala in BarbierPresident

201 3 has been a tough year for Africa, and for ourEuropean countries as well. Yet SEED Foundationremained true to i ts mission. We kept pushing foragricultural development in Africa by supporting 3additional projects of great value.Also we are sti ll as convinced as ever thatinnovation is a key factor towards sustainabledevelopment and we ini tiated a method forcapitalizing on best practices. Our goal: collect,share and replicate in i tiatives or organizations thathave proven their efficiency on the field .Innovation can also be nurtured in our homecountry: one good example lies in sponsoring withskill-based sponsorship which we developed withour partner company Technisem. This complementsthe financing brought by our donators. Extrasupport can thus be provided at no extra cost whilerecognizing the very real skills of our ownpersonnel.I guess I made it very clear that I am truly proud ofour successes: in 201 3 SEED Foundation managedto raise more funds while lowering its operatingcosts, a performance not many Funds, even amongthe major ones, can match. This could only beachieved thanks to our founding members as wellas to our partners, companies as well as privateind ividuals to whom I am truly grateful. Bolsteredby their trust we are ready to meet new challengesand consider 201 4 with confidence.

suffers from hunger inSub-Saharian Africa

of the work force inSub-Saharian Africa isemployed in theagricultural sector the necessary increase of the

agricutural production fromnow to 201 5 to meet thegrowing needs of thepopulation

33 millionsmall farms

potential farmable surfacearea in Sub-Saharian Africa

1 out of 4 people

representing 80% of all theagricultural farms on theAfrican continent

58.4 %700 millionhectares

60%

PRINCIPLES OF ACTION

Create partnerships with well-known andreliable French NGOs

A two way commitmentLocal populations must be the actors in ourdevelopment projects

Respect the key points of sustainabledevelopment- Economic viabi li ty- Social equali ty- Reasonable use of natural resources andpreservation of the environment

Strict evaluation and close monitoring offinanced projects

Transparency on the actions and managementof SEED Foundation

MISSION STATEMENT

A vision for solidaritySEED Foundation was created in 2009 on the in i tiative ofPIERSON EXPORT, a French SME specialized in thedistribution of food products in Africa since 1 925.

With the desire of acting in Africa beyond its business, i toffered its SME network to join skills and finances in orderto create an endowment Fund .

8 firms from various nations of i ts network and 2 ind ividualscreated SEED Foundation to act in favor of food security inAfrica through the development of the agricultural sector.

SEED Foundation's missionOBSERVATION: hunger is sti ll the main issue inAfrica,SOLUTION: developing the agricultural sector isthe key leverage to improve selfsufficiency and togive an impulse to the economy through thecreation of additional incomes,PARADOX: this just cause is only marginallysupported by other foundations,COMMITMENT: SEED Foundation has decided tomake it i ts cotre mission by sponsoring NGOsworking on the field .

BRIEF HISTORY

SEED FOUNDATION'S PRIORITIES

Focus on agricultural activitiesI ncrease the productivi ty and the local agriculturalproduction while ensuring the preservation of naturalresources.

Increase and reinforce our interventions byacting on the entire agricultural sector: fromseed to consumerImprove the storage, the transformation, the conservationand the selling activi ties of local food and agriculturalproducts.

Promote innovative initiativesI nnovation is at the heart of the projects as it generatesrelevant and sustainable field-proven solutions. Innovationmay be: technical, organisational, or terri torial.

« Promote rural and agricultural development in Africa in order to improve foodsecurity and the way of living of the most vulnerable populations. »

3SEED Foundation - Annual Report 201 3

An annual call for projects

SEED Foundation launches a request for proposalsonce a year. NGOs then apply to SEED for thecofinancing of the projects they jointly elaboratedwith their local partner.

Strict and transparent procedure

The selection process is guided by the strateg icorientations of the Board of Directors and theselection criteria defined beforehand.

After an in i tial pre-selection by SEED's team, theProject Selection Committee, comprising quali fiedexperts and representatives of the SMEs part of theBoard of Directors, choose the projects to besupported.

Thorough monitoring and evaluation of projects

Every project supported by SEED is regularlymonitored through a range of ind icators. Each NGOprovides regular reports. The Fund also takes fieldtrips to assess the projects.

The Fund strives to develop with NGOs acapitalization process on all projects. This feedbackaims at highlighting and sharing the successes aswell as the difficulties encountered during theimplementation of the project.

PROJECT'S LIFE: 6 KEY STEPS

SEED FOUNDATION IN ACTION

Développement d'une filière maraîchage agro-écologique

Country : Mozambique

Parnter: ESSOR

Local partner: Direction de

l'agriculture et Conseil Municipal

de Maputo

Duration: jan 201 3 - dec 201 5

4

CONTEXTIn Mozambique, 34% of the families are chronically in a situation of food insecurity partlybecause of the high and fluctuant prices on the global market. Urban agriculture is animportant activi ty in Maputo, the capital ci ty: i t represents 2.000 hectars and about20.000 families of vegetable producers.Unfortunatly, monoculture is the main method of production and chemical pesticidesare more and more used at the expense of the environment, the producers and theconsumer's health.

CORE OF THE PROJECTI t a ims at promoting the development of an "ecolog ical agricutlure" in Maputo with the support of local State enti ties (City Halland the Ministry of Agriculture) the producers and their organization. The project includes the reinforcement of their technicalski lls, experimentations in the fields, new selling techniques and the elaboration of a certi fication for the sector through thecreation of a label.

SEED Foundation - Annual Report 201 3

A partnership convention is set up between the NGOs and SEEDFoundation

SEED Foundation follows-up projects' activi ties, controls,measures and evaluates its results

SEED Foundation and the NGOs draw conclusions, promoteinnovation and share them

INSTRUCTION

SELECTION

FOLLOW UP - EVALUATION

CAPITALISATION

SETTING UP OF THE CONVENTION

CALL FOR PROJECTS

Non elig ibleElig ible

SEED Foundation receives project proposals from NGOs andverifies their elig ibi li ty

Elig ible projects are examined by the Fund's team that pre-selects those to be presented to the Project Selection Committee

Pre-selected

Pre-selected projects are examined and evaluated by the ProjectSelection Committee which singles out projects to be supported

Selected

Not selected

Not selected

Innovative services to develop crops

Support women in the development of a local poultry sector

Développement d'une filière maraîchage agro-écologique

Country: Burkina Faso

Partner: SOS Sahel France

Local partner: SOS Sahel Burkina Faso

Duration: july 201 2 - june 201 5

CONTEXTIn the Gnagna area in the East of Burkina Faso, the majori ty of the populationlives off agriculture and livestock farming.However small, farmers are very isolated and are confronted to numerousobstacles that hinder their productivi ty: irregular rain , poor control on water,deterioration of natural resources and exhaustion on soils, d i fficult access tocredit and financial support.

CORE OF THE PROJECTThe project a ims at guid ing farmers throughout the whole production,transformation and commercialization process:- access to inputs (seeds, food for livestock,…) ,- technical livestock train ing and preservation and rehabili tation of naturalresources train ing ,- making concrete use of this new knowledge on experimental fields,- transformation of crops through the implementation of a multi functionalplatform,- access to a warrant system (form of credit on crop stock) ,- d iversification of sales channels.

ANTICIPATED RESULTS- An improvement in the nourishment of the population and a global increase ofrevenue for the 8200 small producers targeted and their family,- Consolidate the local structures that support farmers.

ANTICIPATED RESULTS- An increase in revenue forthe 300 producers of the"ecolog ical agriculture"sector ;- New skills for the 24techicians of the publicenti ti tes ;- Quali ty products on localmarkets at accessible prices.

CONTEXTThe rural community of Boussé near Ouagadougou highly depends on agriculture as anincome source. Every family has a complementary livestock breeding activi ty to meetthe high demand of the capital ci ty.Traditionally this activi ty is handled by women but the sector suffers from their limitedtechnical knowledge and the insufficient financial support they receive. This translatesinto high chick mortali ty, lack of access to medical services for livestock and low powerof negotiation and commercialization.

CORE OF THE PROJECTThe project a ims at creating an ESOP (a structure that offers services to producers) toassist in the production of chicks and in their monitoring over their first month (themost delicate phase) .Those quali ty chicks are then sold on credit to the women who will then handle theirbreeding for 3 months.The ESOP will be in charge of selling the poultry production on the market inOuagadougou and will offer attractive prices to the producers. I t will also offer themtrain ing and guide them through the whole process.

ANTICIPATED RESULTS- Increase in income and better source of nourishment to the 500 persons thatrepresent the members of the producer’s family- Creation of jobs within the ESOP.

Country: Burkina Faso

Partner: CIDR

Local partner: APME2A

Duration : jan 201 3 - dec 201 4


IMPROVE MARKET ACCESS AND SUPPORT PRODUCTIONAim: creation of an ESOP (structure that offers services and a frameof work to producers) enabling farmers to access technical andcommercial support to develop their activi ty and diversify theirproduction to ultimately increase their income.Partner: CIDR Local partner: ICDDuration: 2 years Beneficiaries: 450 farmersTotal budget: 65 800 (SF : 38%) Cofinancers: AFD, Diakonia

LIVE AND WORK IN DOGON COUNTRYAim: the setting up of market gardening in order to improve foodsecurity and to fight deserti fication as well as rural exodus.Partner: Fédération Ensemble Local partner: Ensemble MaliDuration: 2 years Total budget: 60 1 00 (SF : 33%)Beneficiaries: the 1 000 inhabitants of Dièye vi llage

MALI

INTENSIFYING RICE PRODUCTION IN CASAMANCEAim: enhance food security by increasing rice yield through thereinforcement of farmers' ski lls as well as the distribution ofimproved seeds.Partner: GRDR - Zigu inchor enti ty Local partner: CRCRDuration : 1 year Beneficiaries: 1 8 villages, about 26 500 peopleBudget : 77 1 46 (SF : 32%) Cofinancers: CFSI, Fondation Michelham

PROFESSIONAL REHABILITATION OF YOUNG ADULTS THROUGHORGANIC FARMINGAim: tra in marginalized young adults to farming and assist them in thesetting up of their own situation as independant producers.Partner : GRAIN Drôme Ardèche Local partner: Village PiloteBeneficiaries: 45 young adults Duration: 3 yearsTotal budget: 1 1 3 028 (SF : 22%)

SENEGAL

REVIVAL OF AGRICULTURAL PRODUCTION AFTER FLOODSAim: contribute to food security by increasing households'production and the productivi ty of their fields (rehabili tation ofinfrastructures, restoration of fields, reinforcement of productioncapacity) .Partner: SOS Sahel France Local partner : SOS Sahel Burkina FasoBénéficiaires directs : 900 producers Duration: 1 yearTotal budget: 82 441 (SF : 30%) Cofinancers: UE

BURKINA FASO

INNOVATIVE SERVICES TO DEVELOP CROPSAim: assist farmers with the production, the transformationand the selling activities in order to increase their revenuswhile using relevant and sustainable techniques.Partner: SOS Sahel FranceLocal partners: SOS Sahel Burkina Faso, Association FI IMBADuration: 3 years Total budget: 41 2 222 (SF : 5%)Beneficiaries: the 307 000 inhabitants of the 7 targeted areasCofinancers: AFD, Fondation JM. Bruneau, Insti tut Jard i land

PROFESSIONAL & ENTREPRENEURIAL AGRICULTURAL TRAININGAim: follow the development of EFAs (farming schools) to train youngpeople out of the education system and to enable them to build astable professionnal career in the agricultural sector.Partner: IECD Local partner: PEFACI Duration: 3 yearsBeneficiaries: 550 young adults, 36 at the Assinzé EFATotal budget: 700 000 (SF : 4%)Cofinancers: UE, AFD, Fondation Michelham, Fondation Addax

IVORY COAST

PROJECTS ON THE MAP2009-201 3


BURKINA FASO

DEVELOP THE LOCAL POULTRY SECTORAim: create an "ESOP" (oragnization that offers services and a frameof work to producers) that will have a unit of production of chicks andhelp the selling activi ties to ensure that poultry farmers accessregular and sustainable income while improving food security.Partner: CIDR Local partner: APME2A Duration: 2 yearsBeneficiaries: 80 women poultry farmers Budget : 50 060 (SF : 40%)

DEVELOPMENT OF AN ECOLOGICAL AGRICULTUREAim: create and develop an ecological agriculture with no chemicalpesticides in order to decrease the environmental impact and reducehealth risks. Therefore, products sold on the market of the capital ci tywill be of higher quali ty.Partner: ESSORLocal partners: Direction de l’agriculture ; Conseil municipalBeneficiaries: 20 000 families of farmers of MaputoDuration: 3 years Total budget: 1 69 1 99 (SF : 1 2%)

MOZAMBIQUE

DEVELOPMENT OF RICE/FISH FARMINGAim: better crops, an increase in income and less protein deficienciesfor the beneficiaries with the development of rice/fish farming.Partner: APDRA Local partners: INRA, Coopérative FIFIMPAVADuration: 3 years Beneficiaries: 375 farmersTotal budget : 1 1 3 028 (SF : 22%) Cofinancers: AFD, Fondation Anber

MADAGASCAR

TOGO

SUPPORT TO FAMILY LIVESTOCK FARMINGAim: help develop family livestock farming in order for them to feedbetter and to access additional revenus to improve their way of living .Partner: Elevages sans frontières Local partner: ESF Togo, GARDEGIBeneficiaries: 64 families, about 384 peopleDuration: 2 years Total budget: 59 736 (SF : 32%)Cofinancers: Api Restauration, Crédit Agricole Nord de France, etc

SUPPORT TO WOMEN’S GROUPS TO HELP FEED CITIESAim: support women to enable them to transform local cereals moreefficiently and improve the commercilization channels for higherrevenus and increased food security.Partner: Afrique Verte Local partner: AcSSA Afrique Verte NigerBeneficiaries: 1 50 women from 29 units of transformationDuration: 2 years Total budget: 58 860 (SF : 41%)Cofinancers: CCFD/AFD, FSP, Fondation Assistance Internationale

NIGER

PROJECTS ON THE MAP2009-201 3

Key

Project completed

On-going project

New project


The annual contribution of SEED's Associated Member firmsprovide the essential means for the Fund to carry on its actions.

Regularly informed of the development of the Fund's activi ties,involved in i ts management, the Members and their employeesdo take part in the action.

SEED Foundation's Associated Member firms:

CENTRO ESPORTAZIONI CONSERVATI - I taly

COBLENCE & ASSOCIES - France

INTEREPCO - France

LANA - Democratic Republic of the Congo

LE COMPTOIR D’EXPORT - France/Angola

PIERSON EXPORT - France

SUPERMARKET - Democratic Republic of the Congo

VICENTE GANDIA PLA - Spain

Since its creation, SEED Foundation has been sponsored byvarious partner firms which committed themselves alongsidethe Fund and supported its actions.

SEED Foundation wishes to thank them:

AIBC ARES / COGEMO

BRUNEAU SNC EXCEL RICE

LEMAITRE SECURITE OVERSEAS

OFFICE DU MOUVEMENT SPORTIF DU 1 8E ARR. DE PARIS

PAPETERIES GAUBERT SAS JUSTE A TEMPS

SARL GSIB SDV LI

SECIB TECHNISEM

FIRMS AS COMMITTED PARTNERS

ACTING TOGETHERHEROES' RACE201 3 edition

WHAT IS THE HEROES' RACE?The Heroes' Race is a 6 km race designed to raise funds for humanitarian causes in a friendly and casualatmosphere.

WHY DOES SEED FOUNDATION TAKEPART IN THIS EVENT?The Heroes' Race is a mean to involvethe Fund's supporters in a differentway.SEED Foundation associates the raceto one of i ts on-going project whichwill be granted all the donationscollected during the event.

WHAT SUCCESS?The 1 5 runners of the 201 3 editionhave collected 6500 Euros thanks to94 generous donors.

IN ONE SENTENCE"With the Heroes' Race we, asind ividuals, combine forces with ourcompany in a collective, united wayfor really great actions! " - Marie


ACTING TOGETHER

SKILL-BASED SPONSORSHIPfirst feedback

The launch of a product-sharing operation

WHAT IS A PRODUCT-SHARING OPERATION?Product-sharing is when a firm and a non-lucrativeorganization create a partnership in order to donate partof the benefi t of the sale of a product to faci li tate thefulfi llment of the mission of the non-lucrativeorganization.

THE OPERATIONLemaitre Sécurité decided to partner with SEEDFoundation : for every pair of security shoes bought, 30cents are transfered to SEED Foundation to financeprojects in favor of the development of the agriculturalsector in Africa.

WHAT IS SKILL-BASED SPONSORPHIP?Through skill-based sponsorship,companies make their skilledemployees' time avai lable to non-lucrative organisms. These free one-shotassignments are carried out by volunteerpersonnel during working hours.

WHAT PURPOSE DOES IT SERVE?For companies: i t is an orig inal way torally employees around a humanitariancause that may be in their line of workwhile highlighting their skills andabili ties.For SEED Foundation: i t enables theFund to offer additional and non-monetary support to the projects i tselected.

INTERVIEW WITH TECHNISEM'SEMPLOYEES

What was the reason for your visit at theTremplin, where our Senegalese partnerhas set up a project for the professionalrehabilitation of young adults throughorganic farming?"First, we wanted to grasp a betterunderstanding of the place, i ts generalorganization, i ts history, etc. Then wevisi ted plots of vegetable crops, sawinstallations and offered a refreshed pointof view on the management of theirfarming actions."

What did you think of the visit?" I t was very interesting and necessary toclearly understand the project in order tooffer relevant advice and ideas."

What skills have you provided them with?"The identi fication of d iseases in openfields, advice on varieties to use dependingon the season and on constraints specificto local fields."

SETTING UP THE MISSIONVillage Pilote is a Senegalese association supported by SEEDFoundation for i ts project a iming at the «professional rehabili tationof young adults through organic farming».

When the project was completed in 201 3, SEED Foundation andVillage Pilote reflected on a way to consolidate the actions ofagricultural development even though the Senegalese associationhad few technical, human and financial means.

Around the same time, some employees at Technisem, a companyspecialized in producing and marketing seeds for tropical areas,expressed interest in getting their personnel actively involved inSEED Foundation's actions.Therefore SEED offered them the opportunity to apply theirexpertise in the field of agriculture, agronomics, livestock farmingand environmentally friendly techniques. While on their businesstrips to Senegal, they bought help to Village Pilote on needs theyhad jointly identi fied .

Managers of Village Pilote


TRUST AND TRANSPARENCY

SEED Foundation is an endowment Fund of general interest and is therefore authorized to receive donations andlegacies. Except for the contribution of i ts Associated Members, SEED Foundation entirely depends on thegenerosity of firms and ind ividual donors; i t receives no government funding whether local regional or national. Inreturn, the Fund regularly shares information with i ts Members and donors through its website www.seed-foundation.org, on its Facebook page and by way of i ts newsletters.Like any endowment Fund, SEED Foundation is subject to regular controls that guarantee the quali ty of i tsmanagement and the transparency of i ts communication. SEED Foundation's accounts are audited and certi fiedevery year by an external auditor. Financial reports are avai lable on the Fund’s website.

COSTS FOR 201 3 Expendituresin euros

Allocationof collecteddonations

REVENUES FOR 201 3 Resourcesin euros

Monitoringof collected

funds

Social Missions

Payments to partner organizations

39 1 84

39 1 84

7 01 2

7 01 2Collected donations 8 765 8 765

Fundraising 4 207 877

Call for public donations charges 2 41 3 877Other private funds 82 900

Other private fundraising charges 1 793 0

General ruinning cost 6 1 91 877Other products 570

Social Missions to be achieved

Surplus

60 000

4 833

Recovery of dedicated funds 37 1 80

TOTAL 1 29 41 5 8 765

TOTAL 1 29 1 45 8 765

Reserve

EVALUATION OF IN-KIND CONTRIBUTIONS: 56 21 3

COSTS

Social missions to be achievedPayments to partner organizationsReserveGeneral running costFundraisingSurplus

46%30%

1 2%

5%

3%

4%

REVENUES

Other private fundsRecovery of dedicated fundsCollected donationsOther products

64%

28,6%

7%

0.4%

FINANCIAL HIGHLIGHTS

1 5 000

Focus on evolution 201 2-201 3

1 0

- 4 points

operating costs brought down:savings made on the managementof the website and less expensesin technological equipmentrenewed last year

increase in donations thanks tonew partner firms sponsorship+ 45%


GOVERNANCE

BOARD OF DIRECTORS

President

Alain BARBIER, General DI rector, Pierson Export

Representatives for firms Associated Members

Hussein BOURJI , General Director, Le Comptoir d 'Export

Jean-Marc COBLENCE , Senior Partner, Cabinet Coblence& Associés

Angelo D'ALESSIO , Admin istrator, Centro Esportazion iConservati s.r. l

Mahmoud EL HALABI , General Director, Société Lana

Jose Maria GANDIA PERALES, Admin istrator, VicenteGand ia Pla

Amadou NIAGADO , Director, Supermarket sarl

Philippe SCHWAB , Responsable for the ExportDepartement, I nterepco

Joëlle URBAND, Accountant, Pierson Export

Representatives for individual Members

Christian FONTAINE , Consultant

Alida PIERSON , Honour President, Pierson Export

Observer

Marie DELEAGE , Responsable for communication anddocumentation , Cabinet Coblence & Associés

Representatives for firm Associated Members

Jean-Marc COBLENCE , Senior Partner, Cabinet Coblence& Associés

Sonia TROYSIEN , Commercial agent, Pierson Export

College of experts

Gabrielle CANNARELLA, Coord inator "Consei l etFormation" , IMS-Entreprendre pour la Ci té

Chantal MONVOIS, Director Generale, Fondationd 'entreprise Vinci pour la Ci té

Vincent RIBIER, Researcher and expert in poli ticalagriculture and international economy, CIRAD

Henri ROUILLE D'ORFEUIL, Eng ineer agronomist andDoctor in applied economics

Secretary

Mathilde BOIS-DUBUC, Director, SEED Foundation

Observer

Marie DELEAGE , Responsable for communication anddocumentation , Cabinet Coblence & Associés

FINANCIAL HIGHLIGHTS

Partner firms&

individuals

1 1

PROJECT SELECTION COMMITEE


Associated Members

Board of Directors

Agricultural developmentprojects in Africa

SEED FOUNDATION

Strateg ic guidelines

Team ofSEED Foundation

Project Selection Committee

French NGOs

55, boulevard Bineau - 92 200 Neuilly-sur-Seine - France

Tél : +33 (0)1 47 57 97 48

[email protected]

www.seed-foundation.org

Founding Members and AssociatedMembers of SEED Foundation :

CREDITS:Alexandre Gélébart - 20 Minutes - SOS SAHEL (cover) ,GRDR (p.3) , IECD (p.3, 1 1 ) , SEED Foundation (p.4,8) , SOSSAHEL (p.5, 1 1 ) , ESF (p.5, 1 0) , ESSOR (p.5) , PhV (p.6-7) ,Entreprise Technisem (p.9)Follow us on Facebook and Youtube

Translation: Carole Azaïs, Ingrid Chaussepied ,Joëlle UrbandConception and production: Anabelle Verdurme

SEED Foundation's Annual Report 2013

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