The

by: Dorielle Hadar

I n i t i a t i v e

“Education is a human right with immense power to transform. On its foundation rest the cornerstones of freedom, democracy and sustainable human development.” Kofi Annan

#Make a change #SeedForGrowth

is the median age in Rwanda

is an average life expectancy at birth

listed Rwandan orphans as of 2009, representing

of the 11.7M total population

1955

690k6%

1 out of 4 Rwandans will never learn how to read or write

“Education is the most powerful weapon which you can use to change the world” - Mandela

#SeedforGrowth

raise money to build a primary school in the Urukundo Learning Center in

Rwanda, providing at least 25 deprived children each year with a necessary and

fundamental academic foundation.

A s i m p l e p l a n t o c h a n g e t h e s t a t i s t i c s :

b u i

c l a s s

l d

r o o m s

“55 is the average life expectancy in Rwanda (compared to 78 in the US)”

Make a change. #SeedforGrowth

HOW Raise funds through a one-time charity event in NYC

Find a venueFind sponsorsFind entertainmentFind people

“As of today, 1 out of 4 Rwandans will never learn how to read or write...” Make a change. #SeedforGrowth

“

“

I just came back from spending 2 months in an orphanage in Rwanda. It was the most amazing experience I’ve ever had. These kids have nothing, their families were s l a u g h t e r e d in the genocide, and yet they’re so happy. Kagame wants to piece Rwanda back together, starting with education. Education is the most fundamental tool we can give these kids in order for them to grow up and live a normal, non-discriminatory lifestyle.

Building the Team

Sarah Louzon

Maxime Attal

Dorielle Hadar

“Party for a cause...yes please.

Seed for Growth Charity Event at the Bowery Hotel April 26th.

All profits go to financing the construction of a primary school in Rwanda for underprivileged children”Buy your tickets @ http://seedforgrowth.eventbrite.com/

#makeachange #seedforgrowth

Finding A VenueW e h a d t o m a k e s u r e t h a t t h e s p a c e w a s b i g , c o s t - e f fe c t i v e , a n d i n c l u d e d a m e n i t i e s

We began searching for venues all around

Manhattan, setting up appointments and

weighing the pros and cons of each. The

Bowery could fit 600 people, included

all of the amenities we needed, the only

issue was cost. We weighed pros and

cons and knew that just by the mere fact

that the event would be held at the Bowery

Hotel would entice our sponsors as well

as our guests. Although throughout the

process we incurred more costs than

anticipated, we were able to let go of other

added value items and balance it out.

3rd

ave/

Bowe

ry

42nd st

The Bowery Hotel335 BoweryNew York, NY 10003

“Woke up to learn that HAVAS, one of the largest global advertising, digital and communication groups, is sponsoring the Seed for Growth charity event. Way to #makeachange”

#SeedforGrowth

SponsorsWe didn’t have the budget to provide

drinks and food for our guests so...

We began researching potential

sponsors that might be willing to be a part of

the initiative in exchange for helping a good

cause and promotion for their brand.

We looked at sponsors that had helped

previous charities or had done work

in Rwanda, spoke to our respective

networks for any contacts they might

have, compiled a list and began emailing.

After many rejections, we finally found our

7 sponsors. Throughout the time leading up

to the event we had to discuss quantity,

logistics, and agreed upon promotion for

their generous donations.

“Come feel the eclectic beats from Electric Room resident DJ Max Pask - more DJs to come, stay posted..”

Secure your ticket now @ http://seedforgrowth.eventbrite.com/

EntertainmentW e w a n t e d t o a d d v a l u e t o o u r e v e n t b y b r i n g i n g i n a d i v e r s e a r r a y o f a c t i v i t i e s

We began researching what forms of entertainment would be fun as well as feasible to implement at the event. Considering the vast amount of artists, DJs, and photographers in NYC, it was just a matter of reaching out to friends as well as physically going out and finding people. This process took months. We started out merely wanting a silent auction, DJs and photographers, but as the event came closer we realized we could do so much more. We collaborated with a gallery to do a pop up art exhibition in the space, found a tarot card reader, electric violinist as well as a magician, all of whom graciously donated their time and skills. The main problem was making sure these artists worked within our time schedule. It was about using our extensive mediums of communication to reach each and every one of them and make sure they delivered on time.

“6% of the total Rwandan population are orphans with ages ranging 0-17 compared to 0.7% in the US... Organizations like Hope Made Real make a huge impact for Rwandan kids, still bearing the scars of the 94 genocide - help us fund Hope Made Real’s primary school”

Only 24 hours left to get your tickets, get yours now @ http://seedforgrowth.eventbrite.com/

#makeachange #seedforgrowth

You are co

rdially invit

ed

to make a ch

ange

“Thanks to all of your generous contributions, we were able to raise over 23K in profits for Hope Made Real. Mama, the organization’s Founder & Director, will now implement her dream by building a primary school for the children of the Urukundo Learning Center in the South Province of Rwanda.

Not only did your presence and generous contributions help build the actual classrooms, but also all of the furniture and school supplies needed by the kids; you might not know who they are, their name and stories, but you can be sure of one single thing: you altered their destinies, for the better.

Thank you again so much for those who were present to the Seed for Growth event, to our donors, sponsors, benefactors and to the members of the organizing committee who greatly helped us in our endeavor.

Hope to see you all next year...”

125$5,500Invaluable

Raised a total of $42,707 in revenues and $23,038 in net profits from the event alone. Enough to build...

furnished classroom with supplies

kids per year who can now receive an education

left over for the next classroom

awareness

Picture page 2 - taken by Sarah Louzon

Picture page 5 - file:Andrew Classroom De La Salle University.jpeg

Picture page 7: photographed by Pablo Frisk, www.vogue.com

Pictures page 9: www.hopemadereal.org

Pictures page 11: www.theboweryhotel.com

Picture page 13: www.fairspirits.com

Pictures page 15: taken by Zac Sebastian

Design page 17: designed by Jennifer Gonsalez

Picture page 19: taken by Sarah Louzon

Credits