Get Referralsfrom

CPAs & Attorneys

Part 1 of a Series2nd August, 2012

Who is a CPA?Certified Public AccountantAudits & Ratifies your AccountsIs legally authorized to “Attest” your

financial details

Who is an Attorney?Attorney is the one who has been

given the rights to prosecute or defend the rights of a client in a court of law.

How can they help you?They already have a substantial client-

baseThey are considered as “High Priests”

in financial & legal matters by commoners

A sort of trust factor gets attached to you, by virtue of being recommended by an “Upholder of Law”

How will it help them?They will get an insight into financial

investments & the stakes involvedWill help them diversify their service

offeringMore “Billable” hours with client

Why now?It is always better to go in for the kill,

specially when “Blood is in the Water”Tremendous potential to re-acquire

clients, who are sitting on the fenceNumerous Competitor Financial

Advisory Firms have soured their relationship with High-Network Clients

Journey So Far - HurdlesFAs haven’t had major success rate in

professional alliances with CPAsPrimary Reasons:-

◦ Lack of Proper Communication◦ Absence of Care for the partner’s

reputation◦ Lack of Follow-Up with the CPA & Attorney

Road AheadCreation of Systematized Process for

Striking Professional Alliances & taking them forward

Financial Advisor needs to come out of the “Investment” mode & start looking into “Reputational Risk” factors too.

Combine Legal Expertise & Financial Acumen into a winning combination

Thank You For more information on Podcast visit : http://advisorpod.com/PB042

Company Website : www.securitiesamerica.com

About Securities America

Securities America, based in Omaha, Nebraska, was founded in 1984 and we celebrated 25 years of Innovation, Leadership and Independence in 2009! Today we are one of the nation's largest and most successful independent general securities broker/dealers, in part because of the wide range of investment products and services available to our representatives. Securities America is a member of the Financial Industry Regulatory Authority (FINRA) and the Securities Investors Protection Corporation (SIPC). Customer accounts are cleared through National Financial Services, LLC and Pershing, LLC.