Section e SponSorShip & event DeSign guiDe · 2011-03-02 · the Dextro energy triathlon itU World...

10 | Miscellaneous | Dextro Energy Triathlon ITU World Championship Series 2010 | Status 100528

Section e SponSorShip & event DeSign guiDe


1.SponSoring

2 | | Dextro energy triathlon itU WorlD Championship series 2010 | statUs 100604

introDuctionthe following document contains the Dextro energy triathlon itU World Championship series spon-

sorship, event Design and Branding guidelines. the event design, the sponsorship structure and

branding architecture are fixed. if for some reason there are changes the LOC will be advised accordingly. Below you will find the general requirements for sponsorship packag-es, branding, event design and the production of advertising materials. The LOC is obliged to follow the current and following “sponsorship, event Design and Branding guidelines”

for all relevant material and to secure written approval prior to production of sponsoring relevant

advertising material.

1 event title anD event logo:there are two versions of the series and the event titles - a long and a short version. the short

version can be only used in combination with the long version but has to be used a minimum of 50%

of the time. example for text usage: Use the long version for the title and the introducing words and

the short version for the rest of the text.

the following titles must be used exclusively for all written or spoken forms of communication. no

overhead or sub titles or other additional titles are allowed. neither in addition to the event title nor

as sub titles for the single races or sub events like expo etc.:

• long title of the series: Dextro energy triathlon itu World championship Series• short title of the series: Dextro energy triathlon Series• long title of single events: Dextro energy triathlon itu World championship city name (pre-

sented by local presenting Sponsor)• short title of single events: Dextro energy triathlon city name (presented by local presenting

Sponsor)• long title of the grand Final: Dextro energy triathlon itu World championship grand Final city

name (presented by local presenting Sponsor)• short title of the grand Final: Dextro energy triathlon grand Final city name (presented by local

presenting Sponsor)

the loC is obliged to exclusively use the Dextro energy triathlon itU World Championship City

name logo as event logo in all print material and public relations work.

Dextro energy triathlon itU World Championship City logos and all designs where the logo is inte-

grated are intellectual property of the itU.

2 event DeSign2.1. print, aDvertiSing anD branDing DeSignsee page 29–74 for all designs. all specifications are to be taken from there.

2.1.1 event, print anD aDvertiSing material proDuctionall layouts need approval prior to production by the sponsorship, Design and Branding Director,

mike Wilde [email protected] +49 40 88180043. approval process can take up to five

working days!

2.1.1.1 materialS to be proDuceD by the locthe following materials are to be produced or made available by the loC at their own cost:

• finish gantry incl. all covering hard boards

• local sponsor hard boards for elite transition area and finish chute

• local sponsor fleece and pVC boards for swim start and swim exit

• elite transition entry and exit sign boards

• sign boards on bike racks

• local sponsor logo stickers for buoys

• sponsors, itU and city logos spray-painted on the carpet in the predefined locations in the fin-

ish area and at the swim start

• white colour-spray for suunto logos at start line

• press/ interview/ medal board

• event area/ access sign boards

• event access passes

• volunteer shirts

• sashes and cups for elite day winners (not required)

• start numbers for age group race

• swim caps for age group race

• kit bags for age group race

• finisher shirt for age group race

• finisher medals for age group race

• information board

• programme and or athletes’ handbook (the global sponsors have the right to place ads; see

sizes below)

• press kits

• posters


• advertisements (not required)

• Vip invitation cards (not required)

• letterhead (not required)

• business cards (not required)

2.1.1.2 materialS proviDeD by the Smt (SerieS management team)the following articles will be provided by the smt:

• all branding materials showing only the global sponsors or the itU (like all course branding,

hard boards in finish area, soft banners at swim start and exit, beach flags etc.)

• buoys

• suunto stencils

• swim caps elite

• elite medals

• sashes and cups for elite overall leader / winner medal ceremony

• elite bike & helmet numbers

• finish tape

• media, photographers and tV producers vests

•

2.2 venue colourthe venue colour code is blue (pantone 2935). the loC must accept the specifications for a

consistent colour coding for the banner areas in the swim start and exit areas as well as the finish

and transition areas. every loC sponsor must approve the use of their multi colour logo on the blue

coloured background in these areas. the aim is to establish a consistent image in highly segmented

areas to raise the visibility and recognition of the individual sponsors and elevate the effectiveness

of a consistent overall appearance.

2.3 arena anD courSe “look anD Feel”

2.3.1 venue anD courSe Selectionthe setup of venue/ arena and course follows technical and commercial aspects. Fulfilling the

technical requirements is the first step, while creating the venue and course. if all technical

aspects are respected the choice of where the course is going along and how the arena is set

up should follow commercial aspects. the venue has to give enough space for spectators on

grand stands on both sides of the finish chute/ transition area. the course should give a view

at what is typical for the area. the tV pictures of the arena atmosphere with thousands of

spectators and the course alongside are the outstanding characteristics which will be seen on

tV around the world. this way, the host cities can present their uniqueness and the enthusi-

asm of their people.

2.3.2 branDing SectionS on courSethe branding on the venue and on course is divided into sections. the decision where the different

branding sections on course will be, has to be agreed between the loC and the sponsorship, event

Design and Branding Director and the tV production Director. the sections shouldn’t be mixed up

too much to give the sponsors a strong performance, but also the sections should also assure the

sponsors as much tV exposure as possible. this could mean, that some high tV relevant branding

sections have to be separated into several sponsors. if the loC gives the right of course branding

to a various little sponsors, for example like 10x20m banners on course, this banner section has

to be in a row in order to secure a clean look and feel on all course sections. this kind of banner sec-

tions will be avoided in tV relevant areas.

2.4 Setup branDingthe loC accepts full responsibility for the setup and placement of branding and advertising mate-

rial. all materials, staff and permits that are necessary to set up the global sponsor and the itU

branding and advertising material has to be provided by the loC without any costs for the global

sponsors or the smt. that incl. all services and materials that are directly in use, like staff, barri-

ers, generators, weights for the buoys etc. and all services and materials that are indirectly in use,

like transportation etc. 1750 m of barriers are required for example to set up the soft banners

on course. setup and placement of all global and local branding and advertising material must be

previously defined in detail with the sponsorship, Design and Branding Director, mike Wilde mike.

[email protected] +49 40 88180043. the final decision on the exact position of all branding mate-

rials will be made by the sponsorship, event Design and Branding Director.

2.5 Webthe Dextro energy triathlon itU World Championship series team provides the loC with a website

in the series look and feel. the loC has to provide the local content in native language and english.

Furthermore the loC has to translate the international news into the native language. the smt

will set up a global newsletter system for the participants of the age group races. the loC has to

support the global newsletter with local content, information about the event, stories around the

event etc.


4 SponSorShip requirementS4.1 SaleS guiDelineSthe host cities and loC‘s will be granted maximum flexibility in the sales of their own sponsoring

packages. the following guidelines need to be adhered to at all times

4.1.1 categorieS blockeD For the SerieSin general the loC´s have the right to negotiate and contract with all industries (which are allowed

for sports events) except for the following categories. these categories are blocked as series spon-

sor categories:

• nutrition/ sports food/ energy product/ isotonic drinks/ energy drinks

• timing/ watch/ data/ heart rate monitor/ bike computers

• compression wear

• bikes and bike parts

• automotive

• bathroom supplies

• oil and gas

• telecoms

• logistics (post, overnight etc.)

4.1.2 categorieS blockeD For the locto negotiate and contract sponsors out of following industries is an exclusive right of the loC:

• water

• beer

• insurance

• electricity

• local tourism

• hotel

• car rental

• furniture

• wetsuits

4.1.3 unblockeD categorieS aboveall industries that are not mentioned are potential sponsor categories for both, loC and smt. if

the loC is able to negotiate or sign a contract with a sponsor that does not come out of the loC

sponsor categories mentioned under B, the loC needs to get an approval from the sponsorship,

event Design and Branding Director, mike Wilde – [email protected] – +49 40 88180043.

if the smt will find a potential global partner that falls within the above categories, they will inform

the loC about the new sponsor and will automatically block the sponsors industry category.

4.1.4 no excluSivitieS at expoall mentioned industry exclusivities are not valid within the expo areas.

4.2 SponSoring Structurethe allocation of sponsorships and the appointment of advertising space will follow a standardized

structure.

as a basic principle, this is divided into “global” and “local” sponsorships

the global marketing rights are retained by the itU, sponsorship sales are conducted by Upsolut, a

subsidiary of lagardère sports

the local marketing rights are to be transferred from the itU to the loC as contractual partner

4.2.1 SponSoring packageS4.2.1.1 global SponSorShip packageS1 title sponsor

1 main sponsor (may be divided into two packages)

1 timing/ data sponsor

1 bike partner

1 charity partner

itU

4.2.1.2 local SponSorShip packageS 1 presenting sponsor

3 main sponsors (may be divided in up to five packages)

supplier packages

4.3 SponSoring packageSthe following chart outlines the rights and benefits of the different sponsorship packages. the loC

is obliged to implement the prescribed sponsoring structure.

the loC has to give all global rights, mentioned in the following, to the smt free of charge.


global title sponsor global main sponsor global timing/ data sponsor

global compression performence gear

global charity partner itu local presenting sponsor

local main sponsor Suplier package producer

SponSoringpackageS

nr. of packages 1 1 1 1 1 1 1 3-5 open

name of sponsor Dextro energy suunto skins laureus Foundation itU

name of sponsor — — — — — — —

name of sponsor — — — — — — —

title/ logo rightS title Dextro energy triathlon itU World Championship series/ or City name

official … partner of the Dextro energy triathlon itU World Championship series

official timing and Data partner of the Dextro energy triathlon itU World Championship series

official Compression performence gear of the Dextro energy triathlon itU World Championship series

official Charity partner of the Dextro energy triathlon itU World Championship series

Dextro energy triathlon itU World Championship series/ or City name

Dextro energy triathlon itU World Championship City name presented by sponsor

official … partner of the Dextro energy triathlon itU World Championship City name

official … partner of the Dextro energy triathlon itU World Championship City name

industry exclusivity (exclude expo)

• • • • • • • • •

logo usage right • • • • • • • • •

SWim courSe swim start, banners and beach flags

25% 12,5% — — — 5m, 2-4 flags 25% 37,5% — loC / smt

triangle boards (zoning of start area)

— — 2 — — — — — — smt

buckets for water bottles, trash etc.

— — — — — — 10 — — loC

buoys 50% (lower space) — — — — on top 50% (upper space) — — loC / smt

swim exit, banners and beach flags

25% 12,5% 2 triangle boards — — 5m, 2-4 flags 25% 37,5% — loC / smt

logo on elite swim caps 1 + 2 sl — — — — 1 — — — smt

bike/ runcourSe

banners, scrim 850m (4 sections) 500m (2 sections) 150m 100m Upon agreement 100m 1000m (4 sections) 1500m (in total) 50m each loC / smt

sign boards 16 8 — — — — 16 sign boards or 16 beach flags

24 sign boards or 24 beach flags (all together)

— loC / smt

beach flags — — — 4 Upon agreement 8 — loC / smt

inflatable arch 2 1 1 — — 1 2 3 (in total) — loC / smt

inflatable cube 1 — — — — — 1 — — loC / smt

triangle boards 4 — — — — — 4 — — loC / smt

banners at aid stations • — — — — — — — — smt

banners at wheel stations

— — — • — — — — — smt

simple number “1”, “2”, “3”… = number of sponsor logos; sl = series logo(s); el = event logo(s); • = yes; — = no






tranSitionZone

hard board banners 25% 12,5% — — — 5-7,5m on each side 25% 37,5% — loC / smt

sign boards 4 — — — — — 4 — — loC / smt

triangle boards — — 4 — — — — — — smt

logos on bike rack sign boards

2 el — — 2 — 2 — — — loC

stickers on bike rack — — — • — — — — — smt

logos on equipment boxes

— — — — — — — 2 — loC

logos on mount, dis-mount and prime line

— — — • — — — — — smt

FiniSh chute hard board banners 25% 12,5% — — — 5-7,5m on each side 25% 37,5% — loC / smt

sign boards 4 — — — — — — 4 — loC / smt

logo on finish arch 22 + 2 el — — — — 8 8 + 2 el 8 (only one sponsor) — loC

logo on finish tape 2 + 2 el — — — — 4 2 + 2 el — — smt

FiniSh area branding space on grand stands (beach flags and banners)

1/7 1/7 — — — 1/7 1/7 3/7 — loC / smt

logo on interview board

8 + 1 el 5 3 1 6 8 + 1 el 15 — loC

logo on medal cer-emony board

5 + 1 el 3 4 x 1 4 5 + 1 el 9 — loC

video clip on big screen

• • • • • x • • — loC / smt

integration in an-nouncement

• • • • • • • • •

sash for series leader 1 + 1 sl — — — — — — — — smt

trophy for series leader

1 + 1 sl — — — — — — — — smt

sash for winner of the day

1 el — — — — — 1 + 1 el — — loC

trophy for winner of the day

1 el — — — — — 1 + 1 el — — loC







SignboarDS/ paSSeS

information board 1 + 1 el 1 1 — — 1 1 + 1 el 1 each sponsor 1 each sponsor loC / smt

welcome sign el — — — — — 1 el — — loC

logo on event area signs

1 + 1 el — — — — 1 1 + 1 el 1 each sponsor — loC

logo on identity card 1 el — — — — 1 1 el — — loC

age grouprace

sponsor advertising at registration

sponsor board — 10m² booth — — — • • • loC / smt

logo on race number 1 el 1 — — — 1 1 — — loC

logo on swim cap 2 el — — — — 2 2 + el — — loC

logo on finisher medal 1 el — — — — — 1 + 1 el — — loC

logo on kit bag 1 + 1 el — — — — 1 1 + 1 el 1 each sponsor — loC

give away in kit bag • • • • — — • • •

logo on merchandising products

el — — — — — 1 el logo of merchandising partner

loC

banners on course 250m • — 100m — — • • • loC / smt

beach flags on course — — — 4 — — — — — loC / smt

banners in transition zone

25% — — — — — 25% 50% — loC / smt

banners and tents at aid stations

• — — — — — — — — smt

free race slots 50 20 10 6 25 — loC decision loC decision loC decision

meDia/ preSS/tv

logo on press board 14 + 1 el 8 7 — 1 6 14 + 1 el 24 — loC

advertising board in press centre

1 — — — — — 1 — — loC / smt

branding materials at press conferences

• • — — — • • • — loC / smt

integration in acceptance speech

• • • • • • • • •

media vests 1 sl — — — — 1 — — — smt

tv graphics 1 sl — • — — — — — — smt

expo area free space 50m² 50m² 20m² 20m² 20m² 30m² + tent loC decision loC decision loC decision

vip area free entry tickets per day

20 10 10 6 6 • loC decision loC decision loC decision







proDuctSampling

product sampling at venue

• • • • — — • • •

product sampling at expo

• • • • — — • • •

water for elite race aid stations

— — — — — — local water partner

water for age group aid stations

— — — — — — local water partner

bars, gels, drink powder at age group aid stations

• — — — — — — — —

product presentation area in vip area

• — — — — — • • •

product sampling in press centre

• — — — — — only food or beverages partner

product sampling at press conference

• • — — — • only food or beverages partner

print/preSentation

materialS

logo on posters and adverts

1 + 1 el 1 1 — — 1 1 + 1 el 1 each sponsor — loC

logo on letter heads 1 + 1 el 1 1 — — 1 1 + 1 el 1 each sponsor — loC

logo in athletes brie-fing presentation


logo in program and handbook


1 advert page in pro-gram and handbook

• • • • • — loC decision loC decision loC decision loC

internet/neWS letterS

logo on series website 2 + 1 sl 2 2 1 1 2 — — —

logo on event website 2 + 1 el 2 2 1 1 1 2 + 1 el 2 1

sponsor information on series website

• • • • • — — — —

sponsor information on event website

— — — — — — • • •

logo on series news letters

1 + 1 sl 1 1 — • 1 — — —

logo on event news letters

1 + 1 el 1 1 — — 1 1 + 1 el 1 —



2.baSicS

10 | 2. BasiCs | Dextro energy triathlon itU WorlD Championship series 2010 | statUs 100604

2. baSicS

main logo Series WCS_INT_LOG_CMYK.eps

main logo city WCS_LON_LOG_CMYK.eps

Secondary logo Series WCS_INT_LOG_SE_CMYK.eps

Secondary logo city WCS_LON_LOG_SE_CMYK.eps

2.1 logoS 4c

the main series logo will be provided to all loCs and should be

used at all times when referring to the Dextro energy triathlon

itU World Championship series.

the secondary logo will be provided to all loCs

and may only be used in exceptional cases on long spaces.

Where ever the Dextro energy triathlon itU World Champion-

ship series or event logo is used, the itU logo has to be used

in addition.


2. baSicS2.2 logoS 1c

main logo Series WCS_INT_LOG_SOLID.eps

main logo city WCS_LON_LOG_SOLID.eps

Secondary logo Series WCS_INT_LOG_SE_SOLID.eps

Secondary logo city WCS_LON_LOG_SE_CMYK.eps

the main series logo will be provided to all loCs and should be

used at all times when referring to the Dextro energy triathlon

itU World Championship series.

the use of the 1c logo is allowed only in news paper or on

material, where a 4c print is not possible. For example in

swim caps.


2. baSicS2.3 main logo measUrements, ColoUrs anD toleranCe (spaCe)

the logo and the name represent the event and therefore are

the most important for brand recognition. For this reason

they are to be treated with respect and consistency.

a defined protected zone is placed around the logo in order to

separate it from other logos or other graphic elements.

2 x 2 x

2 x 2 x

b

x

a

meaSurement at 100%

colourS

Space

blue C 100 % | m 45 % | K 37 %, yellow y 100%, reD m 95 % | y 100 %


2. baSicS

2 x 2 x

2 x 2 x

x

a

blue C 100 % | m 45 % | K 37 %, yellow y 100%, red m 95 % | y 100 %

2.4 SecuDary logo measUrements, ColoUrs anD toleranCe (spaCe)


the most important for brand recognition. For this reason they

are to be treated with respect and consistency.



meaSurementat 100%

colourS

Space


2. baSicS

100% = 133 mmthiS parameter iS uSeD aS baSiS For the mea-Surement oF the logo.

minimum SiZe55 mm

100% = 154 mmthiS parameter iS uSeD aS baSiS For the mea-Surement oF the logo.

minimum SiZe120 mm

2.5 logo size


the most important for brand recognition. For this reason they

are to be treated with respect and consistency.

the components of the logo are never to be separated.




2. baSicS

the presenting sponsor is placed in a light blue box under-

neath the logo. never on top.

the logo is separated from the box through a white line. the

thickness of the line averages to 1/5 of the thickness of the

bar of the triple cross (x).

the height of the box averages to 1/3 of the height of the logo

(a) and always has the same width (B).

the sponsor has to be integrated in logo blue or white. the

width of the sponsor’s logo is not allowed to be longer than

the word “Championship”. the maximum height of the logo is

limited to the height of the box.

the sponsor logo is light-aligned with the word

“Championship”.

the gap between the logo and the writing “presented by”

always amounts to the width x

2.6 integration oF the preSenting SponSor

S P O N S O RP R E S E N T E D B Y

SP ONSORP R E S E N T E D B Y







c

01 FontSponsor barC 50% | m 23%

logo presenting SponsorC 100 % | m 45 % | K 37 %or solid white

01 Font: presented By

template:WcS_xxx_preSpo_log.epS

D = 1/3 a

2/3 D

city logoWith preSenting SponSor

MaxIMUM WIDTh Of ThE SpONSOr LOGO DISTaNCE TO »prESENTED BY«

MaxIMUM hEIGhT Of ThE SpONSOr LOGO

c


2. baSicS2.7 integration oF the preSenting SponSor

c

SponSor barC 50% | m 23%

logo preSenting SponSor

C 100 % | m 45 % | K 37 %or soliD White

01 Font: preSenteD by

template:WcS_xxx_preSpo_log.epS

D =1/3 a

2/3 D

city logoWith preSenting SponSor

MaxIMUM WIDTh Of ThE SpONSOr LOGO

DISTaNCE TO »prESENTED BY«

MaxIMUM hEIGhT Of ThE SpONSOr LOGO

the presenting sponsor is placed in a light blue box under-

neath the logo. never on top.

the logo is separated from the box through a white line. the

thickness of the line averages to 1/5 of the thickness of the

bar of the triple cross (x).

the height of the box averages to 1/3 of the height of the logo

(a) and always has the same width (B).

the sponsor has to be integrated in logo blue or white. the

width of the sponsor’s logo is not allowed to be longer than

the word “Championship”. the maximum height of the logo is

limited to the height of the box.

the sponsor logo is light-aligned with the word

“Championship”.

the gap between the logo and the writing “presented by”

always amounts to the width xc

x


2. baSicS2.8 logo/backgrounD 4c logo

acceptablebackgrounD

unacceptable back-grounD

the logo is placed ideally on white or light blue background.

the logo must clearly be pointed out from the background

the contrast between the logo and the background must be

big enough in order to separate the logo from the back-

ground.


2. baSicS2.9 logo/backgrounD 1c logo

the 1c logo is placed ideally on white or logo blue or black

background.

the logo must clearly be pointed out from the background. the

contrast between the logo and the background must be big

enough in order to separate the logo from the background.

acceptablebackgrounD

unacceptable back-grounD


2. baSicS2.10 unacceptable verSion oF the logo

• it is not allowed to change the form.

• it is not allowed to change the colour.

• it is not allowed to use parts of the logo as graphic ele-

ment.


2. baSicS2.11 colourS

alloWeD venue bluegraDingS10% – 30%

alloWeD black graDingS10% – 30%

black

pantone BlaCK C 0 / m 0 / y 0 /K 100

r 0 / g 0 / B 0

venue blue

pantone 2935C 100 / m 46 / y 0 / K 0

r 0 / g 103 / B 169

logo yelloW

pantone yellloWC 0 / m 0 / y 100 K 0

r 255 / g 239 / B 0

logo reD

pantone 485C 0 / m 95 / y 100 / K 0r 218 / g 19 / B 41

logo blue

pantone 2955C 100 / m 45 / y 0 / K 37

r 0 / g 19 / B 132

50%

50%

70% – 90%

70% – 90%

the event colours are a dark blue which is mainly used in the

logo and a lighter blue used within the venue and as back-

ground for print. the logo colours are yellow, red

and black.


2. baSicS2.12 typography

abcdefghijklmnopqrstuvwxyz

abcDeFghijklmnopqrStuvWxyZ

0123456789 ,.;:-–—!„“»«

§$%&/()=©®@™#±+*

euroStile bolDconDenSeD

example

heaDline bolD conDenSeDsUBheaDline ConDenseD

Body text medium Mincienti dentian deliquiam, sitinvenim ipsandia doles as mint eaque parup-ta tibus, a nimuscia cus nonsend anducitiae digenis repe omnietu rionsequia dolorro dolest fuga. apelectet aut aliquis rae volecto tati-and animusamet, sequod molupta tusdandae. Occae num harum facerae debis voles nemque vent et, non por alit quam quisit laces aspita-tem et, volorehent ipsae nestenisquia sit odis re volliqui ut laut vollori tionestibus nos restior empore voles con culluptati non non non parun-de di ommoluptaqui core

Demi text decoration

euroStile conDenSeD abcdefghijklmnopqrstuvwxyz

aBCDeFghijKlmnopqrstUVWxyz

0123456789 ,.;:-–—!„“»«

§$%&/()=©®@™#±+*

euroStile meDium abcdefghijklmnopqrstuvwxyz

aBCDEfGhIjKLMNOpqrSTUvWxYz

0123456789 ,.;:-–—!„“»«

§$%&/()=©®@™#±+*

euroStile Demi abcdefghijklmnopqrstuvwxyz

abcDeFghijklmnopqrStuvWxyZ

0123456789 ,.;:-–—!„“»«

§$%&/()=©®@™#±+*

Corporate typeface is the eurostile which is displayed on the

left hand side.

Font Style uSageBold condensed:

• headlines, subheadlines, active typography

• style is to be used in majuscle only

• sligthly enhance letter spacing

• enlarge font size approx. 10% to use same optical size if

mixed with body text in same size

Condensed:

• subheadlines, tables, in mix with bold condensed

• for efficient body text usage (e.g. tables, narrow columns)

• style is to be used in majuscle only

• slighly enhanced letter spacing

• bold condensed style has to dominate condensed style

medium: body text, marginalia, captions

Demi: text decoration in body text

regular Font SiZe uSagemarginalia: 4-7 point

Body text: 8-11 point

headlines 12-100 point

exceptionSFor office communication e.g. letters and fax arial may be

used alternatively.

the Dextro energy triathlon itU World Championship series

team can‘t provide the font.

Check specific typographic rules in the usage sectionw


2. baSicS

there is a simple document grid that helps to define sizes and

spaces. it contains of 14 lines horizontally and vertically.

there is a defined white margin round all documents. the mar-

gin and the spaces between elements are defined for specific

formats in the table below.

class medium Dimension margin line Width

a Din a6 105 x 148mm 3mm 0,5mm

B Din a5 148 x 210mm 3mm 0,75mm

C Din a4 210 x 297mm 5mm 1mm

D Din a3 297 x 420mm 7mm 1,5mm

e Din a2 420 x 594mm 10mm 2mm

F Din a1 594 x 840mm 15mm 2,5mm

2.13 griD

Sample griD


2. baSicS

generalthe box element helps to organize the various elements in

the documents in a compact way. there is a defined space

between the box elements in the grid section.

logo boxUse logo in prominent position mainly on top. refer to

examples in this manual.

content boxthe colour of the box is 50% of the venue blue. the box needs

a strong optical margin. Use striking distinct typography to

clarify intention of the document in this box.

SponSor boxthe colour of the box is 50% of the venue blue. size of the

logos must be set optically. Use small font sizes in majuscule

only to differ between the sponsor categories. text and logos

has to be used in 1c logo blue or white only. Vertical lines

divide the elements. logos can be arranged in 2 lines.

cloSing boxthe colour of the box is 100% logo blue. in general the event

cities are set here in 50% venue blue. the local event is

marked up in white. it is possible to set the web-adress in the

box alternatively. Use different contents such as the event

dates, to fit the element to the whole block element. Content

can be arranged in 2 lines. the box acts as an optical closing

of the whole element.

2.14 box element

logo box

content box

SponSor box

cloSing box

DeFineD SpaceS

Strong optical margin

box element


2. baSicS2.15 SponSor box

the sponsor logos has to be listed in the following order:

• global partner: title sponsor, global main sponsor

and timing sponsors.

• local partner: local presenting sponsor plus a maxi-

mum of five local main sponsors.g l o b a l p a r t n e r l o c a l p a r t n e r

SponSor box


2. baSicS2.16 box element exampleS

generalthe elements can be combined in many ways shown on this

page to suit various requirements.

itu logo• itU logo must be set on top right aligned in prominent

position.

• itU-logo height is defined by the height of the sponsor

box, if sponsor box is optically too big, choose a itU-logo

size that is optically prominent.

• the box element has a maximum height to make sure

that the itU logo stands alone.

• Beside the itU logo and the box element there are no

other design elements allowed.

content box

maximum box element height3rD line From top

itu logo poSition1St line

SponSor box DeFineS itu logo height


2. baSicS


2. baSicS

content exampleS


2. baSicS

• Depending on purpose use either striking, illustrative

images or pictures with regards to image content, that

might tell a story or show a person or an event situation.

• use astethic, clear compositions

• avoid using diffuse images

• avoid overcharged layout compositions

• use exciting details of photos

• do not cover important regions in photos

only pictures that are provided by the Dextro energy triathlon itu World championship Series team are allowed.

2.17 photoStyle

illuStrative exampleS


3.uSage

30 | 3. Usage | Dextro energy triathlon itU WorlD Championship series 2010 | statUs 100604

3. uSage

SYDNEY | SEOUL | MADRID | HAMbURg | LONDON | K ITZbÜHEL | bUDAPEST

STEP IN TO wIN!• 5.000 age group competitions• 5.000 swimsuits• 5.000 bikes• 5.000 pairs of running shoes• 257.500 km distance

8–12 sep 2010 DO YOU HAvE ANY OTHER PLANS? cANcEL THEM! | Info and regIstratIon:

www.TRIATHLONbUDAPEST.cOM further Info on hungary: www.HUNgARY.cOM

TITLE PARTNER gLObAL TIMIMg PARTNER

1 Headline

start informationHamburg 17–18 jul 2010

g l o b a l p a r t n e r l o C a l p a r t n e r e V e n t o r g a n i s e r

sydney april 11 | seoul MaY 08 | madrid juNE 05 | Hamburg julY 17 | london julY 24 | K itzbüHel auGuST 14 | budapest SEpTEMBEr 08

www.hamburg-triathlon.org

athlete Village

security access 1 7

exampleS general• there are three different ways to compose a layout

depending on the usage. each delivers the best graphic

condition in its specific purpose

1. photo Way• For adverts and posters photos have to be used

• the layout uses photographic backgrounds where the

box element is positioned on top of. Between the single

elements the image-background gets visual.

• it can be used in adverts or editorial covers for example

2. triple croSS pattern Way• the colour-pattern is used when there is no reason to

use photos or the purpose of the layout is more repre-

sentative. the pattern is a strong element of recognition.

• it can be used for identity cards, invitations, category

pages or front covers as well

• the angle of the pattern is inspired by the triple cross-

element at the main logo.

• the colours of the pattern should not touch the box

element colours. the large spaces are coloured in 100%

and 30% of the venue blue, thin lines can be mixed in

positions.

• Between die single elements the image-background gets

visual.

3. venue blue Way• this venue blue is used for maximum striking purposes

• the colour is 100% Venue Blue

• Use it for signage or other material when the written

message has to be clearly to identify

3.1 threSS WayS oF compoSition


3. uSage

aDvert exampleS

PREPARE TO qUALIfY• 5.000 age group competitions

• 5.000 swimsuits

• 5.000 bikes

• 5.000 pairs of running shoes

• 257.500 km distance

8–12 sep 2010 DO YOU HAvE ANY OTHER PLANS? cANcEL THEM! | Info and regIstratIon:

www.TRIATHLONbUDAPEST.cOM further Info on hungary: www.HUNgARY.cOM

g L O b A L P A R T N E R L O c A L P A R T N E R E v E N T O R g A N I S E R

S Y D N E Y | S E O U L | M A D R I D | H A M b U R g | L O N D O N | K I T Z b Ü H E L | b U D A P E S T

LAST cHANcETO TAKE PART!HAMbURg 17–18 Jul 2010

g L O b A L P A R T N E R L O c A L P A R T N E R E v E N T O R g A N I S E R

S Y D N E Y | S E O U L | M A D R I D | H A M b U R g | L O N D O N | K I T Z b Ü H E L | b U D A P E S T

Ullatibus. Ibust restion sequatem in culla dicabo. Numquodis dollestrum eum dolut laccum consequi null-orepre, sit, te volorupiciat optae doluptisque odipienitem qui dolum enducias unt ute consequi aut vendi-temos et ut lam ex exerit ut occus qui dolupis voluptiaecae dolorempores simusan delesequiate vid

voluptati aut labor re porum el expelicab inctus aut latia consed que re, que re aligenditat im rate ven-daep tataten delendition ped et la di untiure henissus sum quiberu ptatiis aut plitibus undes aut minusti umenda solorio. Nequi repelibea quid quo molupis excerun tiamusa dolorae

Info and regIstratIon: www.TRIATHLONHAMbURg.cOM

illustrative image, big striking typo

illustrative image, focus on a lot of text

SYDNEY | SEOUL | MADRID | HAMbURg | LONDON | K ITZbÜHEL | bUDAPEST

THE gRAND fINAL IN bUDAPEST, HUNgARY• 5.000 age group competitions• 5.000 swimsuits• 5.000 bikes• 5.000 pairs of running shoes• 257.500 km distance

8–12 sep 2010 DO YOU HAvE ANY OTHER PLANS? cANcEL THEM!INfO AND REgISTRATION: www.TRIATHLONbUDAPEST.cOM fURTHER INfO ON HUNgARY: www.HUNgARY.cOM

TITLE PARTNER gLObAL TIMIMg PARTNER

fEEL THE SPIRIT – ENTER NOw!Entries for the Age Group Race are now open. Sprint and Olympic Distance for Age Groupers on 24/25 July 2010. See and experience World Class Triathlon when the sports elite returns to Hyde Park, London.

INfORMATION AND TO ENTER: www.TRIATHLON-wcS-LONDON.ORg

SYDNEY aprIl 11 | SEOUL May 08 | MADRID June 05 | HAMbURg July 17 | LONDON July 24 | K ITZbÜHEL august 14 | bUDAPEST septeMBer 08

SYDNEY | SEOUL | MADRID | HAMbURg | LONDON | KITZbÜHEL | bUDAPEST

FEEL THE SPIRIT – ENTER NOw!Entries for the Age Group Race are now open. Sprint and Olympic Distance for Age Groupers on 24/25 July 2010. See and experi-ence World Class Triathlon when the sports elite returns to Hyde Park, London.

INFORMATION AND TO ENTER: www.TRIATHLON-wcS-LONDON.ORg

FEEL THE SPIRIT – ENTER NOw!Entries for the Age Group Race are now open. Sprint and Olympic Distance for Age Groupers on 24/25 July 2010. See and experience World Class Triathlon when the sports elite returns to Hyde Park, London.

INFORMATION AND TO ENTER: www.TRIATHLON-wcS-LONDON.ORg

SYDNEY april 11 | SEOUL MaY 08 | MADRID JUNE 05 | HAMbURg JUlY 17 | LONDON JUlY 24 | K ITZbÜHEL aUGUST 14 | bUDAPEST SEpTEMBEr 08

huge content related image, normal box element

content related photo, small box element

content related and illustrati-ve photo in landscape format

general• use photographic backgrounds where the box element is

positioned on. Between the single elements the image-

background gets visual.

• the triple cross-pattern can be used for adverts with

plenty of text and a huge box-element

• Use the 14x14 grid to define box-element width

box element• refer to grid chapter to check layout variations

• always check correct margins and element spaces

• use secondary logo for wide box elements

• leave minimum 3 grid cells from box element to page

edge

• text box needs a strong optical margin

photoSytle• Depending on purpose use either striking, illustrative

images or pictures with regards to image content, that

might tell a story or show a person or an event situation.

• use astethic, clear compositions

• avoid using diffuse images

• avoid overcharged layout compositions

• use exciting details of photos

• do not cover important parts of the photos

typography• to ensure fast recognition of the advert-intention use

striking, recognizable white headlines

• text weightage can be controlled by colours (100% logo

blue and white)

• use white body text and 100% logo blue for text decora-

tion

• normal spacing between the text lines and the character

• use dots in numerations

3.2 aDvertS / poSter


3. uSage

start informationlondon july 24, 2010

G l o B a l p a r t n e r l o C a l p a r t n e r e V e n t o r G a n i s e r

s Y d n e Y | s e o U l | m a d r i d | H a m B U r G | l o n d o n | K i t Z B Ü H e l | B U d a p e s t

WelCome 12




1 Headline




14 Headline




3.3 eDitorial

general• Use the 14x14 cell layout grid for editorial purposes. it

delivers several flexible possibilities to design editorial

contents. it helps to define equal spaces for example and

is applicable for various layout schemas. Check examples

on following pages for further details.

• Use the document margin for images in full format

• try to avoid columns that are to wide

• Use white space targeted to create a balanced, harmoni-

ous layout

typography• Use recommended text sizes

• Use normal line spacing to reach optimal readability,

avoid narrow or wide lines

• refer to typography section in this manual for specific

typographic rules

• refer to use of typography in the following examples

Front page• Usetriple cross pattern oder illustrative images for front

pages

a5 example a4 example


3. uSage3.3 eDitorial

the main content oF a program or an inFormation brochure ShoulD incluDe:1. Foreword of itU president and a key person of the host

city. if there is a foreword of a local partner representa-

tive in addition, there should be also space for a foreword

of a global partner representative

2. a schedules of the event weekend

3. Course maps

4. series information about, ranking, point system, prize

money, other host cities etc.

5. start lists

6. Key athlete bio information (local stars and our gold

group athletes /heroes of the sport)

7. local information about the city, characteristics of the

venue etc.

8. information on where to watch the races online and push-

ing people to

9. triathlon.org for the streaming service for other races

10. recognition of the local and the global sponsors and

partners with logos an titles

11. advertising (four global adverts + local adverts)

a4 grid usage example


3. uSage




WelCome 12




3 WelCome

WelCome to tHe dextro enerGY triatHlon itU World CHampionsHip london 2009

This brochure contains all relevant information for your competition. Please take your time to read it carefully. Any changes and the latest news will be communicated in the accreditation tent as well as in the short briefing before the start of each startwave.

Good luck and have a great race! Your Dextro Energy Triathlon ITU World Championship London – Team

5 Before tHe CompetitionBefore tHe Competition 4

1. Before tHe CompetitionPlease bring with you your passport or ID, in order to identify your-

self, as well as a print-out of the emailed confirmation of your partici-

pation.

aCCreditationsprint distanCe To take part in the Dextro Energy Tri-

athlon you need to collect your race pack prior to the race on Satur-

day 15 August 2009 in the Accreditation Tent in Hyde Park. Accredi-

tation is open on Saturday 15 August 2009 from 10.00 till 19.00h.

Please bring with you a photo ID (passport or driver’s licence), in

order to identify yourself, as well as a print-out of the emailed confir-

mation of your participation. No Bike Racking on Saturday though.

Bike Racking takes place on Sunday.

timinG CHip Please fix the Timing Chip around your ankle and don´t

remove it throughout the competition. We advise you to wear it un-

derneath your wetsuit during the swim. If you fail to wear the

timing chip correctly we can´t guarantee you the correct result.

starter BaG At accreditation you will receive a gymbag (starter bag).

Feel free to place any personal belongings in your starter bag and

leave this at the bag drop area on Sunday. Please note

that only your race equipment can be left in the transition area. The

organiser assumes no liability for lost objects.

sWimminG Cap The swimming cap is marked with your personal start

number and must be worn during the swim.

start nUmBer After the swim you must wear your start number. In

your starter pack you will find a race belt. Please attach your start

number to the race belt. Do not use pins because you need to swap

the number from back to front during competition. The number must

be worn on your back whilst cycling and on your front whilst running.

Helmet nUmBer Please stick the number to the front of your helmet.

BiKe nUmBer Please fix this either onto the saddle post or the saddle

undercarriage for the number to be clearly visible from the left and

right hand-side. Important: Please do not tear off the bike number

from your bike in the transition area before check out!

2. BiKe serViCeAt check-in, a safety check will be carried out on your bike. If your

bike is considered to be unsafe you will not ne allowed to race. Our

bike service partner, triandrun, will provice a Pre Race Bike Check at

their expo stand.

3. BiKe CHeCK-in / BiKe raCKinG The Check-In to the Transition Area is approximately 100 m north of

the finish area, located at the west end of Serpentine Road. Please

refer to the map for the exact location.

We ask you to avoid crossing the bike course, so please enter Hyde

Park from Bayswater Road, Marble Arch (at Cumberland Gate), or

at Hyde Park Corner (Queen Elizabeth Gates). Do not enter the park

from the South or West. Please make sure your bike is racked 20

minutes before the start of your startwave the latest. Bike Racking

opens on Sunday, 16 August 7:00 AM.

4. start times sprint distanCe(Bikes need to be racked 20 minutes before race start the latest)

sprint distanCe sUndaY, aUGUst 16

Start Wave: A Time: 9:00 AM red swimcaps

Start Wave: B Time: 9:10 AM blue swimcaps

Start Wave: C Time: 9:20 AM red swimcaps

Start Wave: D Time: 9:30 AM blue swimcaps

Start Wave: E Time: 9:40 AM red swimcaps

Start Wave: F Time: 9:50 AM blue swimcaps

Start Wave: G Time: 10:00 AM red swimcaps

Start Wave: H Time: 10:10 AM blue swimcaps

Start Wave: I Time: 10:20 AM red swimcaps

Start Wave: J Time: 10:30 AM blue swimcaps

Start Wave: K Time: 10:40 AM red swimcaps

5. start times olYmpiC distanCe(Bikes need to be racked 20 minutes before race start the latest)

olYmpiC distanCe sUndaY, aUGUst 16

Start Wave: M & O Time: 11:00 AM

Start Wave: P & R Time: 11:45 AM

Start Wave: S & U Time: 12:30 PM


7.Before tHe Competition

WelCome 8 9 WelCome

6. CHeCK in• Fix your saddle number onto your bike before the check-in.

• For identification purposes during check-in, please have your timing

chip and your start number ready.

• Check-in with your bike helmet (which must comply with the latest

security standard norms) as well as the gear you need for cycling

and running.

• Make sure your bike is technically in perfect condition.

• You have to hang the bike personally into the rack at your specific

rack number. Your rack number is the same as your start number

(last four numbers).

• There is a box at every rack. Your race gear is to be carefully

stored in the box, in the transition zone. This applies before as well

as during the competition. Personal belongings other than your race

gear are not allowed in the transition area.

please note:

Place your personal belongings in your starter bag, and leave this at

the bag drop area. Please note that only your race equipment can be

left in the transition area.

CHeCK in map

CHeCK-oUt

from BiKe CoUrse

from sWim CoUrse

BiKe CoUrse

rUn CoUrse

CHeCK-inBike Racing

WelCome 10 11 WelCome

satUrdaY 15 aUGUst 2009

time eVent GroUp

09.00 – 18.00 Triathlon Expo Hyde Park open

10.00 – 19.00 Age Group Race Accreditation open

10.00 Start: Dextro Energy Triathlon ITu World Championship london Elite Women

11.55 Finish Elite Women and following Medal Ceremony

13.15 Start: Dextro Energy Triathlon

ITu World Championship london Elite Men

15.00 Finish Elite Men and following Medal Ceremony

16.00 Start International Paratriathlon

17.00 Finish International Paratriathlon and following Medal Ceremony

sUndaY 16 aUGUst 2009

time eVent GroUp

07.00 Transition Area open for Bike Racking

07.00 – 08.00 last Minute Age Group Race Accreditation


08.00 Start British youth Championship Male

08.02 Start British youth Championship Female

08.30 Start British junior Championship Male

08.32 Start British junior Championship Female

09.00 – 10.40 Start Dextro Energy Triathlon london Age Group Sprint Distance

11.00 – 12.30 Start Dextro Energy Triathlon london Age Group Olympic Distance

16.30 last Athlete finishes

7. time sCHedUle

o reach one’s personal goals stamina and energy are required. Dextro Energy provides a source

of immediate energy. Dextrose enters the bloodstream directly for better concen-tration and performance.

Sports: A proper energy supply can be the decisive winning factor.Endurance sports burn from 500 to 2,000

kcal above normal daily caloric intake levels.

Dextrose can quickly supply muscles with

energy. Maximum performance can be

improved by approx. 4%, while continuous

performance rates can be improved by as

much as 15%. A proper energy supply to

body and mind supports optimum perfor-

mance and can thus be a decisive factor for

victory.

In school and on the job: Maintaining consistent performance despite hours of concentration.

Individuals who must concentrate fully for

extended periods of time such as students,

physicians, cashiers, drivers or laborers

need an energy boost to maintain consis-

tent performance. Repeated small doses of

dextrose allow you to maintain your blood

sugar level and therefore your concentration

ability at a consistently high level over many

hours.

Daily activities: The little helper in many day-to-day situations. And there are innumerable situations in day-

to-day life where dextrose can quickly help,

for example when working around the house

or in the garden, or to “reanimate” tired

children who come home exhausted after

running around outside.

Bring out your best.

T

DEXTRO ENERGY -Experience your personal success

A5_Dextro_Anzeige_englisch.indd 1 30.07.09 16:38

front page design Editorial article with full format picture 1-column article with typographic weights

Table and category page with triple cross pat-tern

Map illustration advert and table

a5 eDitorial example


3. uSage

1 Headline




1 Headline




3 Headline

WelCome to tHe dextro energy triatHlon itu World CHampionsHip london 2009

This brochure contains all relevant informati-on for your competition. Please take your time to read it carefully. Any changes and the latest news will be communicated in the accreditation tent as well as in the short briefing before the start of each startwave.

Good luck and have a great race! Your Dextro Energy Triathlon ITU World Championship London - Team

image

front page design Editorial article with image

a4 eDitorial example


3. uSage

Headline 10 11 Headline

5.time sCHedule 2010

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Re sima pro voluptat volum non nonseces reruptatur, ut haruptate ea doluptatur? Accuptas acea cusanim eos qui vendae pos et reiusdam et quid eat di odio eum nobis quatem quo eum et et prent perit qui nulliquia cum iderundae verum inulpa quia vellati issendae. Deritis autet la dolorro odionseces magnis essimpos sumquatatia conemod ipitas assitiamenes dem dolum eos ad quid quas mo tescias perunt plam ut int endaectoria excest etur auten-dae aut laccull uptatur, se eum et, occatio consequi rerspid endelic totatatius maximus debit denesti usciis molorpos et, veria cones sit iliquam volut fugite rem invenis qui dolorem quaepernam qui quam sum, tet maionsequi rae pliquod moloriant lam ratenda voleste

Headline smallSedit as di aut est faccae culparum dictam verunt officipides volestet dolestiur, serorat estem coreprat aut eic tene conet rempos ut dolor sedi sequo que laut millupitiam inus-tis estions erumque quo conemolupti occus est, atur aut perepud itempos ium con eicil maximet ommoluptis es alibus nosanimpos expelia solor re voluptium incidus apicidebita cullabore, apistrume pos ut ium excea nonet fuga. Offic to blat landucitiis dipsum re plibus vero omnis dipsapit endae vellamusam vendips aperspit omnia porem aut ent. Evernati-um sitium int officiaerios doluptatem ut ulla autene rem. Untio tem quatur, et dercimusa conseris sum re etur sinvenihicia verecatiis autem quam is autet laborehenis aut aut fugia sim fuga. Onecumqui aute pere experro consed maios imusam et eatur ra dusda quatur sed que sequi acesequi a conse ne ne alique is ad quatus, officae pereserro modi inctio. Libusdandit, velis excesed ut fugit lam consed ullupti am facipiUntemquid est, conecatet volorum et rem consequi bearumq uasimol ectatem porectu ribusdam quis que volorem rae. Et moloribust, temo eatur sam ulluptatatem resecul pariber isquiscidi conessiminis quo ium et vendiorrum, quost atendelia dolum, exerfero intiunt quuntot atiunt, cusapero beatem doluptatque nosam aut esequi ariae delit praecum qui saepe mi, solorem est, cup-taquam fugitaeperem inti dolorep elesequamus dolenit, corepudis doluptas mod quas vent qui odisite cullabor soluptio est optasitat ut poreprat verferfero derepel ictorumque nullore mperibus, ut dolent, quiatis et repudit quas exerum solupta epernaturios ent alitatatem sercipi duciendae pos aut odite pa sit ea vendis voluptatque arum expelit atquodit prorerum reped molende sequaep udipsan imporum fugit ullande reptatem quo ma peris doluptus ut quis eic tecturestrum exeruntior as sequae etur ratibus vel ea veliquatur si imaiorum ab ium vellabo rentiae. Et as eos minus mos dolo berum nimus. At que ilitiandita volorenis rectust a dolorat ibuscias am exerat. Dici qui ut magnis eum et, et as dolorro doluptata do-lest, coratur? Ore cumquatibus volorep tatur, sime aut ea ipsuntibus min escim la pa sum facerum int quas qui aut rest, est erorehene mi, netus est re eictur, occaturest, et volores que quo coreribus.

Headline smallFugitibus autemqu atemquam eatinctur minienis que apicipi cilite prest ipsus molores et ent mo tem harum qui tem sequoditia ped excessi tiasitae sit adignam, sapicatibus endicti scimus simporest libus, veria aut ditatio resedisit laborerfera aperia imoluptata quat.Genis et fuga. Idelene cuptat aut aliam, tem ipsunt. Olor rem fugitate dolupta que voloreni de officata quaepudias estem id magnat que nonest officit, vel ilitatiis alit acererum que sus sam que pro ipsa ad exerum am comnimi ntectium quo vel eaquam illest dit occum aspe

Headline small

El idunt qui volo ea quo maios

dendant debis inctusam

quam nos sincit, ium harum

resti cuptas expel iur?

Nemperspe nonseque dolut

alibusaeriae nonseque vele-

cea doluptat atur alis et, ulpa

aliquas ace.peritus it,

Headline small

El idunt qui volo ea quo maios

dendant debis inctusam

quam nos sincit, ium harum

resti cuptas expel iur?

Nemperspe nonseque dolut

alibusaeriae nonseque vele-

cea doluptat atur alis et, ulpa

aliquas ace.peritus it,

1 column text layout with marginalia

a4 eDitorial example Headline 4 5 Headline

Content

Evellaborem .................................................. 05Quam .......................................................... 06Escipsuntur ................................................... 07Ommolumquas .............................................. 08Archiliatem autatae ........................................ 09Volore core ................................................... 10Isinihitatus .................................................... 11Ullam quiae .................................................. 12Epeles .......................................................... 13Suntisc iusdae .............................................. 14Ipsus ........................................................... 15Quibus voluptiae ............................................ 16Peditas maximporis ........................................ 17

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3. uSage

7 Headline

dolorEl idunt qui volo ea quo maios dendant debis inctusam quam nos sincit, ium harum resti cuptas expel iur? Nemperspe nonseque dolut alibusaeriae nonseque velecea doluptat atur alis et, ulpa ali-quas ace.Peritus it, noximacem praverum nostan-die ad contratus sum potemente il converf ecidet int. Intientente catioribut furbere audam atum obutem opopoptela Si tante tem pro, facie demus, quiterisse derei teroratudemo cre diendem octod conclab efaccie nihicaves ta, cum mus notimil ute inverob senarit, diem rehentin tus furbis mo us orti, dicaequodius suam norbite, qua nonfentiamei egil vis? Decoti, condam sciaesica; iam ommorte-rest que etin vatem sendamdici ia sum ta querio, utest qui peropterena di, ut L. Martemeni tiliae catum oraesil tum

dolorsenator entis, curnius pervis conit ocae possus. Ad puli pulin dius in scenihi llabunum inte num efentes consulibem novirib uspionfin der actorit, cum mere, con tesus furbita mpervius. Simus etrae dees? Perum viterni hilinclut rebenir ivatu-us, viu se tum arbit ocatquam, Ti. Rum mo effrei fur quod res num intees? Perum viterni hilinclut rebenir ivatuus, viu se tum arbit ocatquam, Ti. Rum mo effrei fur quod res num intem, coendam sedic vesigna nos postem fic fac re in verfirte wre consuli pon tem occiveripio, sentilist? Lut videntr itabuss enatque co vis? Arimus, noractum id pra se, con tuis re publice psessimis hoccit vis ad ad mendena tiuscerfin renirit fur ium duc te, peret a diemussiliam que mus, cri intemei temo vilibus haequid emovit ommores An sat, quamque nessid comnit re imis. Henatiam num cla senihil terfirtus ad in senatquet res Mare ac vendam pra? Ex satui in temque auraris similad in senatquet res Mare ac vendam pra? Ex satui in temque auraris simil

ipsumtum ete, Cata poptem diceps, nos bondius. Vivis hucta duc fauc tessulut verem sina, Cata, virmius eo intruntem teribus, es cons horiver ficatilica no-nitam din videes bonc ortem publis ad acesciemus fessolut viconvestrei perri, ocules virit.Palicus et; estris, dendeo, consit; num pat.Verobus antem ines culieni hicaetrae publicaec viur hacri, utus. Multor popubis? Satum supio, que orum nostratquit.Cae con satiliis ser lare, C. Si idium nos, ut grarices labefac factum med inte vicatum in tremus. Verribus nes etorei priondam publiss olturo et,

ipsumIs ia rei conficaedo, C. Lus opoensultum iaeditus teret; nos non nos inatia nonvehe natinatus ficipti ciendelicum facchuitilla nonfeculi, ips, es omnius cato abemo cae cononsum hil tem pra? Nos, sen-dam defecre ferra dicae me hacchiliqua nontere-natum sulto condin det L. Num pate aurniam per-vit; intraccion nostrit, conem, quitiaecum conihin poporunt. Ica num hi, dit; Catist? Ad is cri publin alinit aucerisupio viri, si sunum nultuit emusatum ilic tem talesses dem ocum es noximus atraed inessatquam mantem isus ret vividem noximum nonotilin Itabus consulistes inatiu vidiem ere atus-tiam fit. Ris co confiris intum diciort elincestra cut es auctod conlos idi poris hortuamdii seripte ato-ra, Catuam di senatquod iu et Catam vid implius furaveris, neremum nos, publique inime ad deside incultum erfirtatis nondum nos, untientus factum hortum sulabefaci popti fortatqua dio, consultorte, virterbis, nos, condet optem ori ses iu egerores vivenendem coenductus, ciem coent diussul lessed in adhus publisque egit.Ebatum comni fatessit. Valegil issiniusquam rem peri, cula verfend ucivern icaucer raturoximul hoc-to con Etrum hi, quam int, fore, neret

earum il ium es resEaruM il iuM ES rES

image

Bilingual two-column layout

Headline 8

Headline smallEl idunt qui volo ea quo maios dendant debis inctusam quam nos sincit, ium harum resti cuptas expel iur? Nemperspe nonseque dolut alibusaeriae nonseque velecea doluptat atur alis et, ulpa aliquas ace.Peritus it, noximacem prave-rum nostandie ad contratus sum potemente il converf eci-det int. Intientente catioribut furbere audam atum obutem opopoptela Si tante tem pro, facie demus, quiterisse derei teroratudemo cre diendem octod conclab efaccie nihica-ves ta, cum mus notimil ute inverob senarit, diem rehentin tus fu Decoti, condam sciaesi-ca; iam ommorterest que etin vatem sendamdici ia sum ta querio, utest qui peropterena di, ut L. Martemeni tiliae ca-tum oraesil tum senator entis, curnius pervis conit ocae pos-sus. Ad puli pulin dius in sceni-hi llabunum inte num efentes consulibem novirib uspionfin der actorit, cum merewww.internet.com

Headline smallEl idunt qui volo ea quo maios dendant debis inctusam quam nos sincit, ium harum resti cuptas expel iur? Nemperspe nonseque dolut alibusaeriae nonseque velecea doluptat atur alis et, ulpa aliquas ace.Peritus it, noximacem prave-rum nostandie ad contratus sum potemente il converf eci-det int. Intientente catioribut furbere audam atum obutem opopoptela Si tante tem pro, facie demus, quiaccie nihica-ves ta, cum mus notimil ute inverob senarit, diem rehentin tus furbis mo us orti, dicae-quodius suam norbite, qua nonfentiamei egil vis? Deco-ti, condam sciaesica; iam ommorterest que etin vatem sendamdici ia sum ta querio, utest qui peropterena di, ut L. Martemeni tiliae catum oraesil tum senator entis, cur-nius pervis conit ocae possus. Ad puli pulin dius in scenihi llabunum inte num efentes consulibem novirib uspionfin der actorit, cum merewww.internet.com

Headline smallEl idunt qui volo ea quo maios dendant debis inctusam quam nos sincit, ium harum resti cuptascem praverum nostandie ad contratus sum potemente il converf ecidet int. Intientente catioribut furbere audam atum obutem opopoptela Si tante tem pro, facie demus, quiterisse derei teroratudemo cre diendem octod conclab efaccie ni-hicaves ta, cum mus diem rehentin tus furbis mo us orti, dicaequodius suam norbite, qua nonfentiamei egil vis? De-coti, condam sciaesica; iam ommorterest que etin vatem sendamdici ia sum ta querio, utest qui peropterena di, ut L. Martemeni tiliae catum oraesil tum senator entis, cur-nius pervis conit ocae possus. Ad puli pulin dius in scenihi llabunum inte num efentes consulibem novirib uspionfin der actorit, cum merewww.internet.com

3.lorem ipsum dolor

3 column layout with images and category page


3. uSage


pos first name last name Country points

1 alistair Brownlee GBr 4400

2 javier Gomez ESp 3959

3 Maik petzold GEr 3442

4 jan Frodeno GEr 3162

5 Steffen justus GEr 3139

6 laurent Vidal Fra 3048

7 Courtney atkinson auS 2980

8 Kris Gemmell NZl 2903

9 Dmitry polyansky ruS 2858

10 jarrod Shoemaker uSa 2783

11 alexander Brukhankov ruS 2600

12 Brad Kahlefeldt auS 2367

13 Bevan Docherty NZl 2212

14 William Clarke GBr 2029

15 Yulian Malyshev ruS 1966

16 Sven riederer Sui 1899

17 Simon Whitfield CaN 1714

18 Tim Don GBr 1617

19 ivan Vasiliev ruS 1478

20 David Hauss Fra 1446

21 Brent McMahon CaN 1408

22 Bruno pais pOr 1254

23 Sebastian rank GEr 1103

24 Daniel unger GEr 1103

25 Dan Wilson auS 1051

26 Christian prochnow GEr 992

27 james Seear auS 948

28 Danylo Sapunov uKr 938

29 ryosuke Yamamoto jpN 888

30 Tony Moulai Fra 858

31 Hirokatsu Tayama jpN 857

32 Clark Ellice NZl 834

33 Vladimir Turbaevskiy ruS 829

34 paul Tichelaar CaN 822

35 Gareth Halverson auS 809

36 jonathan Zipf GEr 764

37 Claude Eksteen rSa 764

38 ivan Tutukin ruS 699

39 peter Croes BEl 694

40 leonardo Chacon CrC 689

41 Kyle jones CaN 686

42 Frederic Belaubre Fra 672

43 Gavin Noble irl 672

44 andy potts uSa 633

45 Yuichi Hosoda jpN 616

46 Mark Fretta uSa 588

47 Hunter Kemper uSa 586

48 Oliver Freeman GBr 569

49 Cedric Fleureton Fra 493

50 Denis Vasiliev ruS 472

51 Matt Chrabot uSa 471

52 Yohann Vincent Fra 463

53 jonathan Brownlee GBr 428

54 jan Van Berkel NED 394

55 akos Vanek HuN 388

56 ramon Ejeda Medina ESp 338

57 Kevin Collington uSa 334

58 Stuart Hayes GBr 304

59 Duarte Silva Marques pOr 296


60 Nils Frommhold GEr 294

61 Brendan Sexton auS 279

62 josh McHugh auS 261

63 Emilio D‘aquino iTa 256

64 joshua amberger auS 255

65 Kuniaki Takahama jpN 248

66 Michael raelert GEr 246

67 Grégory rouault Fra 237

68 adam Carlton auS 233

69 peter robertson auS 230

70 David McNamee GBr 230

71 Martin Van Barneveld NZl 225

72 Matthew reed uSa 222

73 joe umphenour uSa 217

74 Hendrik De Villiers rSa 204

75 andreas Giglmayr auT 203

76 Volodymyr polikarpenko uKr 203

77 Hiroki Sugimoto jpN 201

78 reinaldo Colucci Bra 197

79 lukas Salvisberg Sui 190

80 andreas raelert GEr 188

81 Franz loeschke GEr 188

82 junichi Yamamoto jpN 182

83 Sander Berk NED 181

84 aurélien raphael Fra 176

85 Balazs pocsai HuN 174

86 Filip Ospaly CZE 168

87 james Elvery NZl 163

88 artem parienko ruS 161

89 Graham O‘Grady NZl 159

90 andrea Salvisberg Sui 156

91 ruedi Wild Sui 154

92 reto Hug Sui 144

93 igor Sysoev ruS 144

94 jose Miguel perez ESp 126

95 juraci Moreira Bra 124

96 Shane reed NZl 118

97 alberto Casadei iTa 118

98 jan Celustka CZE 115

99 alessandro Fabian iTa 114

100 Drew Box auS 110

101 Callum Millward NZl 110

102 Matthias Zoell GEr 109

103 Erhard Wolfaardt rSa 107

104 ran alterman iSr 105

105 Min Ho Heo KOr 104

106 Csaba Kuttor HuN 101

107 Samuel Betten auS 101

108 Oleksiy Syutkin uKr 101

109 Steven Sexton uSa 97

110 alberto alessandroni iTa 93

111 Ben Collins uSa 86

112 ryan Sissons NZl 83

113 Daniel lee Chi Wo HKG 80

114 Brian Fleischmann uSa 78

115 Olivier Marceau Sui 77

116 andrea D‘aquino iTa 77

117 joshua Maeder auS 74

118 luc Van Es NED 63

Competitor names


dolorsenator entis, curnius pervis conit ocae possus. Ad puli pulin dius in scenihi llabunum inte num efentes consulibem novirib uspionfin der actorit, cum mere, con tesus furbita mpervius. Simus etrae dees? Perum viterni hilinclut rebenir ivatu-us, viu se tum arbit ocatquam, Ti. Rum mo effrei

earum ilium es res

image

fur quod res num intees? Perum viterni hilinclut rebenir ivatuus, viu se tum arbit ocatquam, Ti. Rum mo effrei fur quod res num intem, coendam sedic vesigna nos postem fic fac re in verfirte wre consuli pon tem occiveripio, sentilist? Lut videntr itabuss enatque co vis? Arimus, noractum id pra se, con tuis re publice ps

doloressimis hoccit vis ad ad mendena tiuscerfin renirit fur ium duc te, peret a diemussiliam que mus, cri intemei temo vilibus haequid emovit ommores An sat, quamque nessid comnit re imis. Henatiam num cla senihil terfirtus ad in senatquet res Mare ac vendam pra? Ex satui in temque auraris similad in senatquet res Mare ac vendam pra? Ex satui in temque aurOccuptas pedioria volecum re apediss untinul lecuptatius. Volorehenti res dellest opta-tur? Eligeni mporiorro el exernam dolum voluptat.

dolorsenator entis, curnius pervis conit ocae possus. Ad puli pulin dius in scenihi llabunum inte num efentes consulibem noviribMetur sinverspis derna-tem volorer iatibusdam raeptas quasperchil mod

full size table and 1page article


3. uSageWelCome 10 11 WelCome

satUrdaY 15 aUGUst 2009

time eVent GroUp


10.00 – 19.00 Age Group Race Accreditation open

10.00 Start: Dextro Energy Triathlon ITu World Championship london Elite Women

11.55 Finish Elite Women and following Medal Ceremony

13.15 Start: Dextro Energy Triathlon

ITu World Championship london Elite Men

15.00 Finish Elite Men and following Medal Ceremony

16.00 Start International Paratriathlon

17.00 Finish International Paratriathlon and following Medal Ceremony

sUndaY 16 aUGUst 2009

time eVent GroUp

07.00 Transition Area open for Bike Racking

07.00 – 08.00 last Minute Age Group Race Accreditation


08.00 Start British youth Championship Male

08.02 Start British youth Championship Female

08.30 Start British junior Championship Male

08.32 Start British junior Championship Female

09.00 – 10.40 Start Dextro Energy Triathlon london Age Group Sprint Distance

11.00 – 12.30 Start Dextro Energy Triathlon london Age Group Olympic Distance

16.30 last Athlete finishes

7. time sCHedUle

o reach one’s personal goals stamina and energy are required. Dextro Energy provides a source

of immediate energy. Dextrose enters the bloodstream directly for better concen-tration and performance.

Sports: A proper energy supply can be the decisive winning factor.Endurance sports burn from 500 to 2,000

kcal above normal daily caloric intake levels.

Dextrose can quickly supply muscles with

energy. Maximum performance can be

improved by approx. 4%, while continuous

performance rates can be improved by as

much as 15%. A proper energy supply to

body and mind supports optimum perfor-

mance and can thus be a decisive factor for

victory.

In school and on the job: Maintaining consistent performance despite hours of concentration.

Individuals who must concentrate fully for

extended periods of time such as students,

physicians, cashiers, drivers or laborers

need an energy boost to maintain consis-

tent performance. Repeated small doses of

dextrose allow you to maintain your blood

sugar level and therefore your concentration

ability at a consistently high level over many

hours.

Daily activities: The little helper in many day-to-day situations. And there are innumerable situations in day-

to-day life where dextrose can quickly help,

for example when working around the house

or in the garden, or to “reanimate” tired

children who come home exhausted after

running around outside.

Bring out your best.

T

DEXTRO ENERGY -Experience your personal success

A5_Dextro_Anzeige_englisch.indd 1 30.07.09 16:38



1 alistair Brownlee GBr 4400

2 javier Gomez ESp 3959

3 Maik petzold GEr 3442

4 jan Frodeno GEr 3162

5 Steffen justus GEr 3139

6 laurent Vidal Fra 3048

7 Courtney atkinson auS 2980

8 Kris Gemmell NZl 2903

9 Dmitry polyansky ruS 2858

10 jarrod Shoemaker uSa 2783

11 alexander Brukhankov ruS 2600

12 Brad Kahlefeldt auS 2367

13 Bevan Docherty NZl 2212

14 William Clarke GBr 2029

15 Yulian Malyshev ruS 1966

16 Sven riederer Sui 1899

17 Simon Whitfield CaN 1714

18 Tim Don GBr 1617

19 ivan Vasiliev ruS 1478

20 David Hauss Fra 1446

21 Brent McMahon CaN 1408

22 Bruno pais pOr 1254

23 Sebastian rank GEr 1103

24 Daniel unger GEr 1103

25 Dan Wilson auS 1051

26 Christian prochnow GEr 992

27 james Seear auS 948

28 Danylo Sapunov uKr 938

29 ryosuke Yamamoto jpN 888

30 Tony Moulai Fra 858

31 Hirokatsu Tayama jpN 857

32 Clark Ellice NZl 834

33 Vladimir Turbaevskiy ruS 829

34 paul Tichelaar CaN 822

35 Gareth Halverson auS 809

36 jonathan Zipf GEr 764

37 Claude Eksteen rSa 764

38 ivan Tutukin ruS 699

39 peter Croes BEl 694

40 leonardo Chacon CrC 689

41 Kyle jones CaN 686

42 Frederic Belaubre Fra 672

43 Gavin Noble irl 672

44 andy potts uSa 633

45 Yuichi Hosoda jpN 616

46 Mark Fretta uSa 588

47 Hunter Kemper uSa 586

48 Oliver Freeman GBr 569

49 Cedric Fleureton Fra 493

50 Denis Vasiliev ruS 472

51 Matt Chrabot uSa 471

52 Yohann Vincent Fra 463

53 jonathan Brownlee GBr 428

54 jan Van Berkel NED 394

55 akos Vanek HuN 388

56 ramon Ejeda Medina ESp 338

57 Kevin Collington uSa 334

58 Stuart Hayes GBr 304

59 Duarte Silva Marques pOr 296


60 Nils Frommhold GEr 294

61 Brendan Sexton auS 279

62 josh McHugh auS 261

63 Emilio D‘aquino iTa 256

64 joshua amberger auS 255

65 Kuniaki Takahama jpN 248

66 Michael raelert GEr 246

67 Grégory rouault Fra 237

68 adam Carlton auS 233

69 peter robertson auS 230

70 David McNamee GBr 230

71 Martin Van Barneveld NZl 225

72 Matthew reed uSa 222

73 joe umphenour uSa 217

74 Hendrik De Villiers rSa 204

75 andreas Giglmayr auT 203

76 Volodymyr polikarpenko uKr 203

77 Hiroki Sugimoto jpN 201

78 reinaldo Colucci Bra 197

79 lukas Salvisberg Sui 190

80 andreas raelert GEr 188

81 Franz loeschke GEr 188

82 junichi Yamamoto jpN 182

83 Sander Berk NED 181

84 aurélien raphael Fra 176

85 Balazs pocsai HuN 174

86 Filip Ospaly CZE 168

87 james Elvery NZl 163

88 artem parienko ruS 161

89 Graham O‘Grady NZl 159

90 andrea Salvisberg Sui 156

91 ruedi Wild Sui 154

92 reto Hug Sui 144

93 igor Sysoev ruS 144

94 jose Miguel perez ESp 126

95 juraci Moreira Bra 124

96 Shane reed NZl 118

97 alberto Casadei iTa 118

98 jan Celustka CZE 115

99 alessandro Fabian iTa 114

100 Drew Box auS 110

101 Callum Millward NZl 110

102 Matthias Zoell GEr 109

103 Erhard Wolfaardt rSa 107

104 ran alterman iSr 105

105 Min Ho Heo KOr 104

106 Csaba Kuttor HuN 101

107 Samuel Betten auS 101

108 Oleksiy Syutkin uKr 101

109 Steven Sexton uSa 97

110 alberto alessandroni iTa 93

111 Ben Collins uSa 86

112 ryan Sissons NZl 83

113 Daniel lee Chi Wo HKG 80

114 Brian Fleischmann uSa 78

115 Olivier Marceau Sui 77

116 andrea D‘aquino iTa 77

117 joshua Maeder auS 74

118 luc Van Es NED 63

Competitor names


dolorsenator entis, curnius pervis conit ocae possus. Ad puli pulin dius in scenihi llabunum inte num efentes consulibem novirib uspionfin der actorit, cum mere, con tesus furbita mpervius. Simus etrae dees? Perum viterni hilinclut rebenir ivatu-us, viu se tum arbit ocatquam, Ti. Rum mo effrei

earum ilium es res

fur quod res num intees? Perum viterni hilinclut rebenir ivatuus, viu se tum arbit ocatquam, Ti. Rum mo effrei fur quod res num intem, coendam sedic vesigna nos postem fic fac re in verfirte wre consuli pon tem occiveripio, sentilist? Lut videntr itabuss enatque co vis? Arimus, noractum id pra se, con tuis re publice ps

doloressimis hoccit vis ad ad mendena tiuscerfin renirit fur ium duc te, peret a diemussiliam que mus, cri intemei temo vilibus haequid emovit ommores An sat, quamque nessid comnit re imis. Henatiam num cla senihil terfirtus ad in senatquet res Mare ac vendam pra? Ex satui in temque auraris similad in senatquet res Mare ac vendam pra? Ex satui in temque aurOccuptas pedioria volecum re apediss untinul lecuptatius. Volorehenti res dellest opta-tur? Eligeni mporiorro el exernam dolum voluptat.

dolorsenator entis, curnius pervis conit ocae possus. Ad puli pulin dius in scenihi llabunum inte num efentes consulibem noviribMetur sinverspis derna-tem volorer iatibusdam raeptas quasperchil mod

3.4 tableS

general• tables can be formated as text or in a special design

• the table design is orientated on the box element, the

lines are stacked and divided by a white space

• avoid to divide columns with white lines, try to use clear

space between contents

• Use alternating colours for lines in 10% and 20% of

venue blue

• Use a header in 100% event blue as a strong optical

element and for captions

• Use a footer in 100% event blue to close the table opti-

cally

• Use condensed fonts for efficient usage of space, use

bold condensed font for text decoration

• Use majuscules in headlines and Captions

• minumum text size is 6,5 pt, increase letter spacing for

optimal readability4. start times sprint distanCe(Bikes need to be racked 20 minutes before race start the latest)

sprint distanCe sUndaY, aUGUst 16

Start Wave: A Time: 9:00 AM red swimcaps

Start Wave: B Time: 9:10 AM blue swimcaps

Start Wave: C Time: 9:20 AM red swimcaps

Start Wave: D Time: 9:30 AM blue swimcaps

Start Wave: E Time: 9:40 AM red swimcaps

Start Wave: F Time: 9:50 AM blue swimcaps

Start Wave: G Time: 10:00 AM red swimcaps

Start Wave: H Time: 10:10 AM blue swimcaps

Start Wave: I Time: 10:20 AM red swimcaps

Start Wave: J Time: 10:30 AM blue swimcaps

Start Wave: K Time: 10:40 AM red swimcaps

5. start times olYmpiC distanCe(Bikes need to be racked 20 minutes before race start the latest)

olYmpiC distanCe sUndaY, aUGUst 16

Start Wave: M & O Time: 11:00 AM

Start Wave: P & R Time: 11:45 AM

Start Wave: S & U Time: 12:30 PM


7.Before tHe Competition

table exampleS

Small table with dividing lines

full page table

Table layout for text


3. uSage3.5 mapS

general• the general design of maps can decided locally and indi-

vidually, except of the colour range and typography

• Use the colour range and its intermediary values of this

manual

• prefer the event colours to illustrate the maps, if an ad-

ditional colour is needed, try to subordinate the colour

• Use bold condensed font for headlines and the medium

font for general lettering

uSe the colourS

• blue for swim course and the way out of the water

• yellow for bike course

• red for run course

map example


3. uSage3.6 preSS kit

general• Use the grid for the design

• either use illustrative images or triple cross patterns

• Use strikung typography

• refer to layout rules in this manual

preSS kit exampleS

Press kitHamburg 17–18 Jul 2010

g L O b a L P a r t n e r L O C a L P a r t n e r e V e n t O r g a n i s e r

s Y D n e Y | s e O u L | m a D r i D | H a m b u r g | L O n D O n | k i t Z b Ü H e L | b u D a P e s t

Press kitHamburg 17–18 Jul 2010

g L O b a L P a r t n e r L O C a L P a r t n e r e V e n t O r g a n i s e r

s Y D n e Y | s e O u L | m a D r i D | H a m b u r g | L O n D O n | k i t Z b Ü H e L | b u D a P e s t


3. uSage

max muStermanneVent DireCtor

upSolut event gmbhFriesenweg 722765 hamburggermanywww.triathlon.org

Fon +49 40 88 18 00 98Fax +49 40 88 18 00 35moBile +49 40 88 18 00 [email protected]

letterheaD & buSineSS carD example


3. uSage

preSS FootageWWW.triathlon-hamburg.De

elite Women‘S raceWWW.triathlon-hamburg.De

DiScprint example


3. uSage3.8 iDentity carD

general• arrange elements like box element

• Use strikng typography

• Use triple cross patterns as an recognizable element,

set itU logo size optically for best integration in the top

box


• size approx. 110 x 80mm

the accreDitation ZoneS ShoulD be planneD baSeD on the FolloWing table

class medium

BlUe sport, operation and public areas

reD operation and public areas

1 Coaches’ area

2 athletes’ preparation area

3 photographers

4 press area

5 Broadcasters’ area

6 or yellow wristband Vip area

7 medical area

8 Field of play

iDentity carD example

organisation

25.– 26.07.2009 www.triathlon-hamburg.de

15

26

37

48

1 coaches area

2 athletes area

3 PhotograPh area

4 Press area

5 broadcasters area

6 viP area

7 medicl area

8 field of Play

organisation


15

26

37

48

1 coaches area

2 athletes area

3 PhotograPh area

4 Press area

5 broadcasters area

6 viP area

7 medicl area

8 field of Play

organisation


15

26

37

48

1 coaches area

2 athletes area

3 PhotograPh area

4 Press area

5 broadcasters area

6 viP area

7 medicl area

8 field of Play


3. uSage3.9 Signage

general• Use venue blue in 100%

• Use monochrome elements except main logo

• stack the design elements like the box element

• Use white lines to divide spaces

• Use striking clear typography

• refer to typography and sizing rules in this manual

• itU logo must be placed in biggest area right angled on

top in best optical size.

Signage example


race course

17–18 juli


3. uSage


start


welcome

teambudapest

Signage exampleS


4.FielD oF play

49 | 4. FielD oF play | Dextro energy triathlon itU WorlD Championship series 2010 | statUs 100604

4. FielD oF play4.1 FiniSh area

TRANSITION AREA

FINISH AREA

GRAND STANDLocal Main Sponsor 3

Local Main Sponsor 3







Local Main Sponsor 1ITU ITU

CITY

CITY CITY

CITY

CITY

CITY

ITU

ITU ITU ITU

ITU ITU ITU

ITU ITU ITU




Global Main Sponsor

Global Main Sponsor

Global Main Sponsor

Global Main Sponsor

Local Presenting Sponsor




Global Title Sponsor



Global Title Sponsor Global Title Sponsor


Glob

al F

inis

h Ga

ntry

/Fi

nish

Arc

hSpo

nsor

loc main Sponsor 312,5 % of boards

loc main Sponsor 212,5 % of boards

loc main Sponsor 1 12,5 % of boards

global main Sponsor12,5 % of boards

presenting Sponsor loc 125 % of boards

global title Sponsor 25 % of boards

itu1 board2,5 m

itu1 board2,5 m

itu1 board2,5 m

loc main Sponsor 3

banners and flags at 1/7

of the available space loc main Sponsor 2


of the available space loc main Sponsor 1


of the available space presenting Sponsor loc 1


of the available space itu banners and flags at 1/7

of the available space global main Sponsor


of the available space blobval title Sponsor


of the available space

Small signboard global title Sponsor

Small signboard global title Sponsor

Small signboard loc Sponsor

Small signboard loc Sponsor

large signboard(loc Sponsor)

large signboard(loc Sponsor)


4. FielD oF play4.2 SWim Start

itu ituglobal title Sponsor 25 % loc presenting Sponsor 25 % event title 50 %

13 131211

loc main Sponsor 3

12,5 % of boardsituone board

2,5 m

ituone board

2,5 mglobal main Sponsor

12,5 % of boardslocal presenting Sponsor

25 % of boards global title Sponsor

25 % of boardsloc main Sponsor 2

12,5 % of boards loc main Sponsor 1

12,5 % of boards


4. FielD oF play4.3 SWim Start beach or loW pontoon

13 131211

loc main Sponsor 3

12,5 % of boardsituone board

2,5 m

ituone board

2,5 m

Series

logo/city

logoglobal main Sponsor

12,5 % of boardslocal presenting Sponsor

25 % of boards global title Sponsor

25 % of boardsloc main Sponsor 2

12,5 % of boards loc main Sponsor 1

12,5 % of boards


4. FielD oF play4.4 FiniSh tape

SpaceS 75 mm

5000 mm

300

mm

SPONSOR HAMBURGHAMBURG

proDucer: series management

material: pVC

DimenSion: height 300 mm. width 6000 mm.

Step 1: loC sends sponsor logo (presenting or main spon-

sor) to the series management.

Step 2: series management sends the artwork to loC for

final approval.

6000 mm

300

mm


4. FielD oF play4.5 intervieW boarD

HAMBURG2010

HAMBURG2010

LocalCharity Partner

caption loc presenting Sponsor global main Sponsor loc main Sponsor 1 loc main Sponsor 2 loc main Sponsor 3

proDucer: loC

material: hard board

DimenSion: minimum height 2200 mm. minimum width

3000 mm. minimum thickness 4 mm

the loC will receive the artwork from the series manage-

ment without loC logos. the loC must then integrate their

local sponsors into the place provided for them and then

finalize the document for production.

intervieW boarD

3000 mm

2200

mm

1x1x

1x

x=105 mm

165 x 105 mm


4. FielD oF play4.6 preSS boarD

hamburg hamburg20102010

local Charity partner

proDucer: loC






local sponsors into the place provided for them and then

finalize the document for production.


preSS boarD

4500 mm

2xx 2x

2x

2b

175 x 110 mm

110 mm110 mm

2500

mm


4. FielD oF play4.7 meDal boarD

local Charity partner

hamburg hamburg2010 2010

proDucer: loC




the loC will receive the artwork from the series management

without loC logos. the loC must then integrate their local

sponsors into the place provided for them and then finalize the

document for production.


meDal boarD

4500 mm

xx x

2x

300 mm

475 x 300 mm

4000

mm


4. FielD oF play4.8 FiniSh gantry/FiniSh arch

HAMBURG 2010 2010 HAMBURG

1:22:55

proDucer: loC


DimenSion: minimum height 4300 mm. minimum

height under the clock 2750 mm. minimum width in total

7000 mm. minimum width between the pillars 5000 mm.

pillar 1000 mm by 1000 mm, top 1000 mm by 1200 mm,

minimum thickness of the hard boards 4 mm



local sponsors and finalize the document for production.

5000 mm

7000 mm

1000 mm 1000 mm

min

imum

hei

ght 4

500

mm

1200

mm

min

imum

hei

ght 2

750

mm

100 mm

100 mm

800 x500 mm

1700 x 733 mm 3750 x 1000 mm

x x 150 mm

800 x1000 mm

470 x550 mm

a maximum of two different local spon-sors are allowed. the local presenting Sponsor plus one local main Sponsor. both columns can be used for the local main Sponsor or they can be separated, one column for the global main Sponsor and the other column for the local presenting Sponsor. only a maximum of two logos on each white logo field are allowed.


4. FielD oF play

HAMBURG 2010 HAMBURG 2010

1:22:55

1000 mm


4. FielD oF play4.9 Small SponSor Signage boarDS

proDucer Frame conStruction: series management

proDucer boarD: loC

material: hard board, four colour printing on both sides

DimenSion: 117,2 x 57,2 mm. thickness 4–6 mm

the series management is bringing the frame construction.

the loC has to produce the hard board exactly in given

dimensions.SPONSOR

117,2 mm

57,2

mm


4. FielD oF play4.10 buoyS


proDucer oF the local SponSor Sticker: loC

material: pVC/Vinyl

DimenSion oF the buoy: 2500 x 1000 x 1000 mm.

DimenSion oF the local SponSor Sticker: 1500 x 900 mm

loC produces the sticker in the above mentioned dimension.

1700 mm

1500 x 900 mm

buoy


4. FielD oF play4.11 elite SWim capS

55 55

Object: Swim cap elite // Customer: Dextro Energy // Date: 090219

Upsolut Event GmbH // Detro Energy Triathlon ITU World Champioship Series


material: silicone


4. FielD oF play4.12 age-group SWim capS

Object: Swim cap // Customer: Hamburg Wasser // Date: 090319

Upsolut Event GmbH // Dextro Energy Triathlon ITU World Championship Series

proDucer: loC

material: silicone is preferred

cap colourS: it is useful to have at least four different

colours to separate the start waves

action: the loC will receive the artwork from the series

management without loC logos. the loC only has to

integrate their local sponsor and finalize the document for

production. the integration of the race number is preferred

but not mandatory.


4. FielD oF play4.13 age-group bib numberS

LOC SPONSOR

GLOBAL MAIN SPONSOR

proDucer: loC

material: Waterproof material

DimenSion: maximum height 200 mm,

maximum width 200 mm. minimum height 150 mm,

minimum width 150 mm.

colourS: if there are sprint distance and olympic distance

athletes on the course at the same time and they might be

mixed on the bike/run course, it is useful to have at least

two different background colours behind the race number in

order to separate the groups. if different colour swim caps

are provided for the waves, it is useful to have the same

background colours as the swim caps behind the race num-

ber in order to separate the start waves or age groups.

action: the loC will receive the artwork from the series

management without loC logos. the loC must then

integrate their local sponsors and finalize the document for

production.


4. FielD oF play4.14 SponSor Signage boarDS anD bannerS

proDucer oF global SponSor boarDS: series manage-

ment

proDucer oF local SponSor boarDS: loC

material: hard boards for transition area and finish chute

and soft boards for on course and swim start/exit. For soft

boards a non woven material it is preferred due to its stiff-

ness.

DimenSion: height 900 mm. Width 2500 mm. minimum

thickness of the boards 4 mm

action: the logo must be placed within the blue space

marked in the picture. Background colour for all venue

boards is pantone 2935. a white outline within the logo

is approved. not accepted is a white box, please view

examples carefully.

2500 mm

2300 mm

900

mm

700

mm

10 mm

boarDS 2500 mm


4. FielD oF play4.14.1 SponSor Signage boarDS anD bannerS

the logo has to be directly on the blue background. White

boxes or boxes in other colours as the logo background are

not allowed.

acceptable

unacceptable


4. FielD oF play4.15 tranSition area markerS

SPONSOR

SPONSOR SPONSOR

SPONSOR

approx 1500 mm

proDucer: loC (the transition markers are an option. they

are not a technical requirement)


DimenSion: approx height 3000 mm. approx width 1500

mm. minimum thickness of the boards 4 mm

appr

ox 3

000

mm


4. FielD oF play4.16 bike rack athlete iD plateS

BARNET CAN75

proDucer: loC

material bike rack: metal with a heavy foot panel (for

more detail please view “event organizers manual”)

athlete SignboarD: laminate print

DimenSion SignboarD: minimum height 210 mm. mini-

mum width 297 mm.barnet

Can75

bike rack


4. FielD oF play4.17 area/acceSS SignboarDS

SECURITYACCESS

WWW.HAMBURG-TRIATHLON.DE

ATHLETEVILLAGE

1


ATHLETEVILLAGE

SECURITYACCESS 1 7

SECURITYACCESS


ATHLETEVILLAGE

1 7


ATHLETEVILLAGE

SECURITYACCESS 1 7

1C SPONSORLOGO

1C SPONSORLOGO

7

proDucer: loC

material: hard board. a heavy foot panel is needed (for

more detail please view “event organizers manual”).

DimenSion: approx height 1400 mm. approx width

400xmm mm. minimum thickness 4 mm.


4. FielD oF play

inFoboarDinFoboarD example


4. FielD oF play4.18 courSe branDingObject: Inflatable // Customer: ITU // Date: 090312

Upsolut Event GmbH // Dextro Energy Triathlon ITU World Championship Series

the loC accepts full responsibility for the setup and place-

ment of all course branding material without cost for the

global sponsors or the itU. also all fences/barriers that are

needed to set up the branding material of the global sponsors

and the itU has to be provided and set up by the loC free of

charge. For global sponsor is between 1000 and 1500 m of

fences are needed.

For exact details and dimension of course branding see 2.3

"sponsoring packages"

setup and placement of branding material must be previously

defined in detail and marked in a plan that has to be approved

by mike Wilde – [email protected] –.


4. FielD oF play4.19 FlagS

proDucer oF global SponSor FlagS:

series management

proDucer oF local SponSor FlagS: loC

DimenSion: height 3400mm and 4400 mm.


5.miScellaneouS

72 | 5. misCellaneoUs | Dextro energy triathlon itU WorlD Championship series 2010 | statUs 100604

5. miScellaneouS5.1 triple croSS

the triple cross is a part of the Dextro energy triathlon itU

World Championship series/City logo. it can be used as a

graphical element on items where the use of background pic-

ture is not possible. For example on t-shirts, towels or other

merchandising items. it can also be used as the shape of

items to give the items a characteristic form. For example

for cups or medals.

Where ever the triple cross element is used, it has to be

used together with the series or event logo. Both elements

have to be used the same proportion. it is not allowed to use

the triple cross in exchange of the series or event logo.

the itU logo has to be used on all merchandising products,

volunteer shirts, finisher shirts etc.


5. miScellaneouS

city name

2010

2010 2010

10

triple croSSexampleS

SerieS logoexampleS

yearexampleS

itu ringSexampleS

Shirt Frontexample

Shirt backexample


5. miScellaneouS

kit bag example

Start number

hamburg

17.–18. juli

2010


5. miScellaneouS

front Back

100118 | upsolut | dextro energy triathlon - itu world championship series | medaille

HAM

BURG

201

0

DEXT

RO EN

ERGY

TRI

A

AMPIONSHIP HAM

BURG

meDal example


6.WebSite

77 | 6. WeBsite | Dextro energy triathlon itU WorlD Championship series 2010 | statUs 100604

6. WebSite6.1 WebSite

styles (fonts and colours) are set for each website via a

Cascading style sheet (Css) and bring a consistent theme

across the series and event websites. Content

pasted into the website editor from sources as word contain

inline formatting that will corrupt the website style. When

copying and pasting

content, first copy and paste into notepad to remove all

formatting.

While the system resizes images to fit the container size on

the website images may become distorted. here‘s a list of

the images sizes if you wish to manually crop for a perfect fit.

header images: 960pixels x 260pixels

Features: 200 x 125 pixels

sponsors: 300 x 100pixels

standard page: 620 pixels

Full page width (no right column): 900 pixels


7.File nameS

79 | 7. File names | Dextro energy triathlon itU WorlD Championship series 2010 | statUs 100604

7. File nameS7.1 File nameS

1 – title WCs – World Championship series

2 – event int – series

BUD – Budapest

gF – grand Final

ham – hamburg

Kiz – Kitzbühel

lon – london

maD – madrid

seo – seoul

syD – sydney

ton – tongyeong

3 – object log – logo

4 – object aDDition se – secundary

5 – colourCmyK – Cyan/magenta/yellow/Black

pms – pantone

soliD – plain ColoureD

6 – Data Format eps– enCapsUlateD postsCript

ai – aDoBe illUstrator

inDD – aDoBe inDesign

jpg – pixel Data in rgB

giF – pixel Data For WeB

tiF – pixel Data in CmyK

1 2 3 4 5

File name

WcS_ham_log_cmyk.epS

WcS_ham_log_SoliD.epS


8.itu logo anD colour

81 | 8. itU | Dextro energy triathlon itU WorlD Championship series 2010 | statUs 100604

8. itu


8. itu


8. itu

I T U B R A N D I N G G U I D E L I N E S 2 0 0 9

2.1 Primary (Corporate) Logo

The primary, or corporate, format is used in all formal

representation of the ITU identity. When possible, ITU’s

blue must be used as the primary colour of the image or

document that the ITU logo sits on. Hence the blue

background.

If you are unclear about when to use the corporate logo,

please contact ITU.

Refer to page 1.2 for colours.

The background colour should be a full ood of colour and should

never act as a container for the logo.

ITU_logo_onBlue.eps

The logo should never sit on a page in the blue box. This version is only to be used if the page background colour is blue.

LOG

OS


8. itu


2.2 Primary Logo formats

Depending on the medium used, choose the right logo

colour breakdown. This will keep the colours consistent

for all media types.


When colour reproduction is not possible, the black-and-

white version must be used.

The background should always be a full �ood of colour

and should never act as a container for the logo.

If there is an instance where it is felt to be more appropri-

ate to use a supporting colour as a background colour,

this should be by approval from ITU. See page 1.1.

Blue background Orange background

Black background White background

ITU_3CircleLOGO_onOrng.epsITU_3CircleLOGO_onBlue.eps

ITU_3CircleLOGO_mono.eps

ITU_3CircleLOGO_onWht.epsITU_3CircleLOGO_onBlk.eps

Mono

LOG

OS


8. itu


8. itu


2.6 Secondary logo formats

Depending on the layout used, choose the correct logo

colour breakdown. This will keep the colours consistent

for all media types.

The background should always be a full �ood of colour

and should never act as a container for the logo.

If there is an instance where it is felt to be more appropri-

ate to use a supporting colour as a background, this must

be approved by ITU. See page 1.1.


Blue background Orange background

White backgroundBlack background

Mono

Triathlon_logo_onBlue.eps Triathlon_logo_onOrng.eps

Triathlon_logo_onWht.epsTriathlon_logo_onBlk.eps

Triathlon_logo_mono.eps

LOG

OS


8. itu

Section e SponSorShip & event DeSign guiDe · 2011-03-02 · the Dextro energy triathlon itU World...

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